Roseburg news-review. (Roseburg, Or.) 1920-1948, January 01, 1930, Page 4, Image 4

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    FOUR
ROSEBURG NEWS-REVIEW, ROSEBURG. OREGON. WEDNESDAY, JANUARY 1. 1930.
HERE'S THE NEW FORD
STILL A MYSTERY
. sW.
i I,
Lindbergh Views Ancient and Modern Masterpieces
I
Show Rooms of Local Sales
Agency Mecca of Auto
Enthusiasts.
All day Tuomlny vIkUoib at (lie
C. A. Lock wood Motor company's
show rooms flocked tn and out as
the people tame from all partH of
the county to a?e th new Ford
body that was exlilhlled here for
the first time. Announcement of
this new car came us an entire
surprise Monday, urn) throughout
the United States the car was put
on display at driers' sales rooms
Tuesday following the nrst ad
tertisiiiK. Tha. the car was well
recnived by a critical public was
apparent, as- comment from many
of the visitors was freely made
pxpresRlng approval of the marked
Improvement In body lines and
front, view of the new model. Lo
cally the car displayed Is a three-
window, four-door sedan, hut plio-
toKrans on this pate show some
of the other models. liuyers also
liavo choice of several colors in the
finish of the car.
Added beauty of flues consti
tutes the outstanding feature of
these new bodies. Mechanically,
tiie Ford retaiiiH the same chassis
and engine that have established
the performance records of the
Model A with such changes as
have been built in since its Intro
duction. The new lines of the Ford are
most, readily apparent in a deeper
and narrower nulla tor, a higuer
aud .longer hood and streamline
mouldings that sweep gracetully
rearward without a break.
The Instant Impression of a car
that sits and rides lower, results
from a lowered top, smaller
wheels, larger tires aud new fend
ers, while increased riding space
has been provided through greater
interior dimensions. Fenders of
new design add a great deal to
the flowing sweep of the car, while
the running board and side dust
shield or valance tit snugly to the
body. Also, the fenders flare up
from tho chassis frame in a pleas
ing line to a higher elcvutimi than
formerly. Hear lenders also sweep
down gracefully over tho wheels
to a point two inches lower than
previously.
One of Ihe distinctive changes
Is found in the new sturdier J'J
inch wI-coIb, a reduction In dimen
sions of the earlier wheels. This
chunge, when coupled with larger
tires, brings the car closer to the
ground, thereby attaining a still
snugger adhorenco to Uie road
bed and permitting of Increased
riding comfort and safety.
While an effect of new length
and lowness roMills from tho low
ering of roof-llnes, there is no cur
tailment of head-room Inside. The
Interior reflect b Improvements as
much as tho exterior. Throughout
thn line, ureater leg-room and rul
ing1 apace have been achieved. Ad
justable seats have been added to
all closed types 10 pernni widens
ed ease or riding, entrance and
exit.
Another of tho Innovations of
thu new Ford bodies is Hie use of
rustless steel for exposed metal
parts. This is found in the radia
tor shell, headlamps, hub wi.m.
cowl finish strip und tail-lamp.
It Is said that the new sleel does
not corrode, tarnish or rust in
any kind of weather and that It
cannot wear olT, crack or scale
bucause it is the same metal
th roughout.
Hodlos will be iivallahle in a
variety of new coors. Among
these on the cars Been for the
first tlmo Tuesday aro Kewanee
green, chlclo and copra drab,
thome brown, llronsou yellow,
moleskin. Andaluslte blue, maroon
aud black.
Iowa Man Drove Close Bar--'gain
With Dealer Every
body Well Pleased.
Mllfred Knleliert of Williams
burg, Iowa, unnled to go places.
He owned no automobile, hut he
did have a pet hear -a UTiO -pound
black fellow from Caniulu. "Ted
dv" was a tine hear and a great
pet, as pets go, hut no earthly uw
to a fellow with a wanderlust. So
Mllfred took Ihe bear In to Odnr
It lipids and announced to the
startled sales force of the Mukib
ben Motor company, Podge deal
ers, that be wanted a new car ami
proposed to trade the bear In as
part payment.
The sales staff had some dlffl
culry at Tirst rigurlng how a deal
could he made on lids basin, hut
both Mlirred und "Teddy" hml
personality nnd persuasive pow
ers. Willie Mlified held steadfast
ly, t a proposition or "No bear, no
automobile," llniln was helping
matters along by demonstrating to
the automobile men that he had a
splendid disposition "tut no little
talent In the way of doing amus
JiiK tricks.
Mr. Muklbben was summoned
aud the odd deal consummated.
KtiKclbert drove away in a brand
new IodKt aedati, and Mukihhen
led "Teddy" out to the city zoo
at Hever park, where he Is a head
line attraction not only bemuse ht
can do any number or tunny i ricks
but also because be is probably
the tirst. bear ever to he taken hi
traile for an automobile.
"For a fellow who likes to stay
at home, there Isn'l anything like
a good-natured, comical old black
bear for a pet." mused Knglehert.
"but for a fellow who likes to go
places there isn't auythliix H
good automobile."
Dr. Hess' poultry pauauilu. High
way Pharmacy. Adv.
V
;L V- 'L,
- 1 1
All expoied metal parts on the
steel. Photo ehowe the new Tudor
fit L.wrfl
fclK
The low sweep of the new Ford
from new radiator and hood to flaring
Ford coupe.
The new Ford town sedan takes on new beauty through body
hanges that extend from radiator to the gracefully sloping rear
5,651,000 Cars Produced
for Increase of About
22 Per Cent Over
1928 Record.
NKW VOltK, Jan. 1. (AP) The
automobile Industry In 11)29 pro
duceii ),(;, lint) cars aud trucks,
having a wholesale value or S;i,ln;i,
IMHUHiO, according to preliminary
figures announced today by Alfred
Iteeves, general manager of the Na
tional Automobile Chamber ol
Commerce.
That Is t be largest product Ion
over achieved In a single yeiir, and
compares with a total production of
l.tiol.Wto units In 192s with a uholc
Male value of ;i,lG2,7!)S,NS0.
World registration of motor ve
hicles nt the clone of 1929 reached
;i i.too.oiio, ot which 2ti. iiio.immi, or
70 per cent, were registered in the
I'niled Slates.
The world registration In 192S
was ;tl,77s,203, of which 21,19:1,121
were registered within the l uited
.Shiies.
The motorist, last year paid an
average ol $xl2 for his car, accord
ing to Mi. Iteeves' figures.
in addition to tho unprecedented
prodin-llon of new cars, the Indus
try manufactured parts ami acees
uies for replacements as well as
service equipment Inning a whole
sale value of $920,hoo,Oho and turn
ed out rubber tires for replace
ment allied at ftimi.iiun.ooii.
Millions In Taxes
'i he motoring public, according
to Ihe statistics, paid a total of j
?!'2r.,iiHi,iiint In laves on motor w-liirh-s.
Included in the levy was
$ 1 iri.iluii.iMHi on gasoline consump
tion. Ill 192s the totul taxiUton
amounted lo ?soJ,ss7,9ti7, iucludinj;
:!ni.Ni l,7l!ti on gasoline consump
tion. A new high mark also nns estab
lished in export business in 1920.
Mr. Keevea reports. Ills figures
show that l.Otit.tMMi American-made
motor vehicles w ere sold outside
the Putted Stales last year and
they, with parts and tires, had a
vii hie of $7r7.l(Mt,ttoM. Only 710 ve
lll les were Imported til 1929.
In 192S S2f,ll3 units were ex
ported, includinc those assembled
sbroiid of American inade pans.
With parts and tires they bud a
lotul alue of jr.7v.rti;,2
The automcdtile industry and the
mot oil tig public used 297,nnO,eOe
barrels of gasoline for the year.
Highway improvement work in
1929 brought the total of surfaced
highway In tl I tilled Slates to
titid.iMut miles. Ihe total miles of
highway ot ail kinds aggregate ;i.
olti,2M. Arundel, plailo tum i. PUonw ly-L.
i'f" - ' i
mi-riifhm'.
new Ford bodies lire of rustles
sedan.
A new front on
the country's
roads lllustrat
I n o the m o t
striking of tho
new Ford body
chaaflet. Note tho
higher and nar
row e f radiator
and hood, the
cowl Improve
ment!, the dis
tinctive fenders,
smaller wheels,
larger tires and
general gain In
low, streamline,
sweep.
I
It
mm
body changes Is well Illustrated
rear fender In this picture of tho
Oil Well in California
Down 9.280 Feet.
Shell Company Spends 3200,000
on Experiment That Halts
for Indefinite Time.
(AHMirluli-il Pi-em l.cuw'd Wirt1)
SIGNAL HILL, Calif., Jan. 1.
Man may never drill a hole entire
ly through the earth, hut the Shell
Oil company Is making a good
start with an oil well.
Tho well is Nesa No. 11, on the
very crest or Signal Hill. It de
scends 0,280 feet.
Shell officials say that deepen
ing of the well was more or less of
an experiment to determine how
far down oil may be discovered.
Drilling has been suspended
temporarily, for the com) It ion of
the oil Industry Is such, Shell of
ficials hold, that It is inadvisable
to make any new discoveries
which might result In increased
product ion.
Some day Nesa No. 11 will be
deepened.
Drillers of the well found their
greatest difficulty iu shutting out
water, which seriously interfered
with the work.
So far the company has spent
$20(1,1)1)1) deepening the hole. Deep
holes do not go hertlcally, but zig
zag on their downward course.
The shaft of this well has never
been surveyed, so the officials do
not know just how much the hole
does wander from the straight and
narrow.
All the drilling has been done
with rotary tools, rather than ihe
older percussion system.
COSSACK'S HUNGER
EQUALS HIS SIZE
.Wril(t.-.1 Civ LrtiM-il Wilv
NKW "VOltK, Dec. 31. Dig Cos
sacks have big appetites. George
Moslofl, who runs a cafe, had bis
door mil n, Alexander Mai .leff, 0
feet, l, pinched for a disturbance,
ib'orge said that at one sitting
Alexander consumed six plates of
soup, four steaks, a dozen rolls, a
pound of butter ami a ipiart of
coffee. The case against t tie for
mer soldier of the exur was dis
missed on his promise to keep
away from the restaurant.
-o -
AIM FOR NECK. FLY
SWATTING ADVICE
m.S MOINKS. la.. Dec. 31.
litis should put i premium on tly
spraj ittg accuracy.
Km ended experimentation whh
insecticides lias revealed that the
hack of the peek is the most vul
nerable part ot a house fly'n an
atomy, (Jeoi ce I., llockenvos of
the l imersily of Ulinoln told the j
entomology sertton of the Ameri
can association tor the advance- ;
incut of science.
Jti.tr and your old lottery puts;
a new full-rapacity tivolt battery In!
your car. New laud's battery de :
Jnml?3
partmeut. Adv.
Shipments to Northwest
Assume Staggering
Proportions,
A new high record In petroleum
car load I n kb for the northwest wai
bung up this year when approxb!
mately 27,000 cars, or nearly 30 per
cent more cars, were loaded In Ore
gon, Washington and Idaho in the
first two quarters of 1929 than In
the same period of 1928.
White figures for the last half
of the year are not yet available,
according to a survey made by S
A. Ironside, traffic manager at
Portland, for the General Petro
leum corporation of California, a
further increase In loadings has
been definitely forecast for the
first quarter of 19M
Although the extensive road pro
grams carried out In the northwest
last spring accounted for u consid
erable part of this remarkable In
crease, gasoline consumption in the
three states has also grown rapid
ly, declared Ironside. The ever
growing popularity of the motor car
is pushing gasoline consumption
in the northwest up at the rato ol
about ten per cent a year.
The excellent driving weather en
Joyed throughout the northwest
last fall will probably establish
1920 as a banner year in sales.
Some idea of the importance of
petroleum loadings can be gauged
when It la known that petroleum
ranks first among rail shipments
of" manufactured products, both
crude oil and refined products be
ing shipped by rail, although (be
bulk of the crude Is moved by pipe
lines.
How materially petroleum has
contributed to the growth of the
business of the railroads Is shown
by the fact that the oil movement
in l!t28 by rail represented a gain
of 70 per cent over that of 1020.
Most of the tank cars are owned
by the various oil companies, the
railroads thus being saved the capi
tal represented by ownership and
maintenance of this equipment. In
1014, as few as 41,000 tank cars
took care of the rail shipment of
petroleum. In 1928, there were
157,2!Ml cars In petroleum service.
"With car loadings being gener
ally used as a criterion of business
conditions, those figures are very
encouraging indeed," observed
Ironside, who reported that General
Petroleum loadings at the Linnton
marine terminal are greatly ex
ceeding the 1928 totals.
The General Petroleum corpora
tion, one of the largest producers,
eflners, and marketers on the
coast, maintains an extensive water-
rail terminal distribution system
throughout the northwest, with ma
rine terminals at Linnton and Ht.
Johns, Oregon and at Harbor Is
land. Kvorett. Tacoma, and inner
Sound points. Similar terminals
are maintained by the corporation
In British Columbia and Alaska
General Petroeum extensively mar
kets its own gasoline on the r
cific coast under the name of Vlck-
let Hay anti-knock gasoline.
Motorists Find Service Men
on the Job at Every
Point.
Establishment of gasoline ser
vice stations to meet the conven
ience of motorists in the sparsely
populated rural districts as well ai
on the busy comers in the metro
polltan centers. Is the demand to
day that should be met by petro
leum producers, according to a
port just received by the Texas
Company of California from its
parent concern with headquarters
at New York.
It is natural, from a business
standpoint, that service station lo
cations should be governed by traf
flc volume, life report stales but It
Is unfair lo the motorist to deprlv
him of his favorite fuel and luhri
cants as soon as his car leaves th
city pavements.
"Tourists, especially the tourist
who are making their first cross
country trips, many limes find
themselves in a quandary as they
pass border lines : lit o other slate
"the report continues. "Tho west
erner in the east finds petroleum
products with which he is not In
miliar, and the easterner in th
west Is amazed at the labels,
strange to him, on the service sta
Hons. Not knowing the quality of
the product he has never tried be
hesitates to 'take a chance.'
"That is the reason the iexas
company has extended Its distribu
tion facilities to every state In the
country and into forty six foreign
lands. 1 he motive hack ot our
plans Is not money -making entlr
ty- w e believe we owe it to the mo
lorist."
The report adds that till of tin
trans continental highw ays, deser
st retches and rouyh mountain road;
today arc adequately provided with
lexaco stations, and wtth the
cent opening of the Lincoln high
way the Texas company was able
to announce that a "Texaco station
can he found within every hour ot
driving. I he company was sub
jeeted to considerable extra
pense and trouble to establish sta
thms on ninny of Hie long stretrbe
through rough and sparsely popu
la ted country, according to the
port, which also tells of dllt'icul
ties encountered, some of them
humorous. In building stations
some of tho foreign lauds.
At Your Service
$5,000 Cargo Insurance
P. S. C. 6577
ANYWHERE FOR HIRE
A. R. Mabley
Phone 6F4
I "1
It, - m ft
When America's "Lone Eagle" gathered exploration lau
rels to add to his sky conquests during his honeymoon
flights in Yucatan recently, he made it possible to com
bine in one picture examples of the finest handiwork of
uea ago with that of today. This
Amount Collected Would
Build Highway From
N. Y. to Detroit.
WASHINGTON, D. C, Dec. III.
Special taxesimposcd on common
carrier motor buses in the United
States during l!t2!i will exceed ?25,-
000,000, an average of well over
J500 each, according to a prelim
inary survey by the National Asso
ciation of Motor llus Operators, af
filiated with the American Auto
mobile association.
This statement Is based on the
normal increase In both registra
tion and taxation and takes into
consideration the fact that -Iti.OiH)
common carrier buses paid a spe
cial tax hill of some $22,uu,0in in
1928, nil average of slightly over
$478 per bus.
The national bus organization es
timates that the average bus en
gaged in common carrier opera
tions pays 24 times the special tax
Imposed by the average private car,
ten times that paid by the private
truck and one and two-thirds thai
Imposed on common carrier trucks.
The 102!) tax bill on those
buses," sas the statement, "would
build a modern payed highway from
New York City to Detroit ami cover
ill maintenance costs for a period
of ten years. This is based on an
estimated cost of $30,u00 per mile
and a maintenance cost of $77 a
year per mile.
'There Is no doubt that this tre
mendous tax burden, which is In
addition to all other taxes, such as
that on capital stock, corporate or
business income, real estate, per
sonal property, etc.. is serving to
handicap llio normal expansion of
an important agency of transporta
tion. The taxes paid in the course
of Ihe year, aside from the special
taxes, average $100 per bus.
"Although those unfamiliar wtth
bus operations claim that buses add
to the nations highway bill, the
opposite Is true. Though the ac
tual welgi.i of the average bus is
no more than twice that of the av
erage private car, Its w heelbuso-is
twice as great, it is mounted on ti
balloon tires instead of on four
and the distribution of weight per
square Inch of tire contact surface
is perhaps slightly less than that
of the private car. These factors
render It no greater in ifs went
and tear upon the modern high
grade mad bed than the private
car, and on tho low-grade or gravel
type road bed, the small automo
bile with high-pressure tires may
be much more destructive because
of its capacity to set up rhythmic
Chiropractor
DRUGLES8 HEALTH CENTER
"Complete Health Service"
Mineral Vapor Baths
S27 Cass PLone 491
JOHNR. KELLY
Sheet Metal Works
Auto Body nnd Fender
Work
444 N. Jackson Phone 466
The "Melody Way" Piano School
Mrs. Charles Heinline, Director
Dorothy Lander, Assistant
Wishes Its Patrons and Friends
HAPPY NEW YEAR
and announces
New classes in Kindergarten and "Melody Way"
Beginning JANUARY 6th.
Phone 3!)0 Kohlhau-n BW.
group shows Twin-Ignition power the masterpiece of1
modern engine building in Lindbergh's plane and a newt
Nash "400" cor at the expedition base in Merida, Yucatan;
and the new Nash "400" posed with the famous Chichen)
Itza nuns, the finest examples of ancient Mayan building.
interesting picture
corrugations and because of Us re
bound and impact due to small ob
structions. These tendencies are
not present to any appreciable ex
tent with the bus."
ENDURANCE TEST
SET BY WHIPPET
In addition to the many Impres
sive records established by the
Whippet since its introduction
three and one-half years ago, a
cable from Sydney, Australia, an
nounces that a strictly stock Whip
pet four has just completed a 43
day non-stop run, establishing a
new world's endurance record for
this Willys-Overland product.
In this record-breaking run, the
Whippet covered 15,030 miles and
with the usually low ruel consump
tion or 31.6 miles per gallon. Oil
consumption also was low the
cable stated.
Hour afier hour, day after day.
week after week and into the sec
ond month, tho Whippet continued
its unusual demonstration of en
durance and efficiency. Traveling
over a circuitous route, with offi
cial observers on hand at all times,
the Whippet at no time showed any
signs of faltering despite the heavy
task imposed.
Not only did the car travel over
city streets and in heavy traffic,
but its route also Included much
liillv country and un paved roads.
(iasoline aird oil tanks were refilled
without stopping the engine.
This unusual test awoke the in
forest of the Australians aud before
the run was half completed, thou
sands showed their interest by
keeping a close check on the per
formance of the Whippet and mar
velled at Its ability to display such
stamina.
Although the run was ended
shortly after the Whippet had cov
ered 15,000 miles, the engine at that
time was functioning perfectly. A
close inspection of the power plant
followed and revealed no signs of
strain or noticeable wear on any
of the engine parts. This in itself
is a distinct tribute to the stamina
and endurance of the Whippet four.
OCCUPIES 2 SEATS,
PAYS ACCORDINGLY
(Asuorintwl I'maa Leaned Wire)
ST. LOUIS, Dec. 31. A stout
woman passenger on a service car
That New Year
Dinner
Is the next event to com
mand attention of the house
wife. That there may be no
real disappointments, put
your trust i.n
Economy Grocery
Pure Foods.
Call up and place your order
by phone. We deliver goods
to your door without charge.
Economy Grocery
O. L. JOHNSON
The Store That Serves
You Best.
Phone 63 344 N. Jackson
voluntarily paid double fare yester
day because she occupied two
seats.
The single fare is 25 cents, bul
the woman handed the driver 50
cents as she edged out of the cai
sideways.
"Here's your change," shouted
the driver as the woman turned to
walk away.
"Never mind," she replied, "I oc
cupied two seats and I'm willing to
pay for them."
WILLING TO PERMIT
MALE TO DOMINATE
(Assof?fatet I'roM Ix-ancd Wire)
WASHINGTON, Dec. 31. Mrs.
Pearl Peden Oldfieui, member of
congress, hopes man will continue
to dominate government 100 years
from now. "There are so many
things a woman can do that a man
can't," she explained. "Why not do
them and let (he men do what they
can?" Mrs. Oldfield has decided
not to seek reelection.
The Need of
America
The American people require many thinvs.
Their first need is a home, comfortable, beauti
ful and well furnished; reflecting the good taste
and affection of the father and mother.
To such a home their children's memory re
turns as long as they live.
The comfortable sofa, the big arm chair, the
pretty carpet, soft curtains at the windows.
Those are the memories that remain forever as
sociated with parents and home.
Our New Year's wish to the people of Doug
las county is that they may all attain these.
Our efforts during the year will be to aid in
making this possible.
McKean, Darby & Baldwin I
Complete House Furnishers
Roseburg, Oregon
HAPPY NEW YEAR i
' DR. NERBAS
Dentist Mnn;, nu
PHONE 488
0
SPECIAL
At a
most reasonably
What better present for
iccin or oin
Year present.
Extraction Painless
Masonic Bldg,
Masonic
Identity of New Car to Be
Made Known at New
York Show.
L.IGON1ER, Pa., Jan. 1. Gossip
Is running rampant among the
folks hereabouts regarding the
strange doings of a group of close
mouthed bm busy automobile
men who have been arriving and
departing unannounced since early
fall. Jt,veu the state from whicn
the Btrangers hail would not be
known were It not for the fact
that they hare brought with them
something new In the way of an
automobile which carries a Michi
gan license plate.
The activities of this new car
on the mountain roads have excit- f
ed more Interest than has been
known about here since the days
of the classic hill climbs that used
to be held in this vicinity.
Early every morning a group of
railhirds and fans from this sec
tion betake themselves to a fa
mous test hill where several well
known cars are undergoing tests.
Only casual interest Is displayed
by the onlookers until the appear
ance of the sleek at ranger then
the real show begins! Crowdin;;
about fhe side of the steep hi;
road they enthusiastically wai i
the "mystery car," as they ha ve r
come to call it, speed by.
One of the local enthusiasts
peering over the shoulders of a
tester discovered that beneath the
hood of the strange car is a
straight-eight engine. flosBip first
flew around that here la a car be
ing designed for the Indianapolis
speedway. So trim and neat aro
the lines of the motor, that it sa
vors very strongly of racing prac
tice. To make a long story short, how-!v;-r,
the local amateur sleuth?;
have unearthed (he following: Tluf
car will bo In regular productlo1
by one of the leading makers. No
body knows what its top speed is,
as there are no roads around here
where it can be opened up. it
will be announced at the New
York show. But, strangest of all,
the report has spread that the
price will bo u round $1,000.
It is tills that has atari oil ton
gues wagging, because the little
arrow-like "bus" has just been
"trimming the pants" off some
mighty big cars, playing tag with
them up and down the mountains,
And the way It can wiggle around
the curves while shooting up
these hills is a marvel. There are
a lot of motor hugs around hero
who are going to make a dash for
the New York papers when thu
auto show opens to get the real
name of the "mystery car."
Eat barbecue sandwiches and
live forever. Brand's Road Stand.
priced fully guaranteed.
the folks than
or New
Gat When rji.-w
Bldg.
Masonic Bldg.