f
ROSEBURG NEWS REVIEW. WEDNESDAY, SEPTEMBER 21, 1927.
TWO
Chevrolet 72-Car Club Convention
TO TRAVEL OVEB
1
1'iKlifv-five snU'smon on '.c "honor roll" of Hie Chevrolet Motor Company for the Port-
hind, Seattle and Unite ones, comprising RrnTnlly the Mates of Orison. Wnshinfllon,
Idaho :.: Montana, were Hiven u liolidav. toppoil off with a l,nmiuet. i" Portland on Sep
I 'iiiLcr 15. 1-artorv executives and field men united in making the convention a red-leU
It-r event in Chevrolet nnmlt of the Northwest. Officers of the three zones for the
t-i'suinn year were installed by E. W. Ftilir. regional sales manager. Rcadi.:g from left to
r glit. the inset' nrc: V, T. liiilin, of l;iclds Motor Car Company. Portland. president, Port-'
1 1. ,il zone: J.Wilcox, of J. H. Wehcr, Inc., Yakima, Wash., president. Seattle' zone; ,V. h.
M ian, of the Montana Ante & Garage Company, Butte, president, Butte zone.
BEAT ILL RECORDS ;
capacity of the Buick factories. Mr.
I Churchill added.
I ISuIck deliveries for July and Au
Igust far outHtripped the past's
hUhest total ;for a, coric-sioucllim .
liurlnd. TheV'Ull'nlbered G8.800. a i
cuniiiaied with 44,811 in July' and ;
AiiKUHi 1926, an Increase of 13,S'J-
tlellvunes over - the
CONCRETE ROADS SAVE
CAS
1 By NEA Service.
IiALElGH, N. C Sept. 21.
One year of .highway pav-
corresiiondhiK ins In North Caroliua, over
( 11)20 period. . :; I 1922-23, reduced the average
KI.1NT. .Mhh.. flopt. 21 -mil. k! "Our dealers' pili.clpal concern f 0' "!!TJrc2Xl
miles for July and Ang.mt, 11127, 1 kIiico the introduction of Buick for tomoblleg on the- payed roads
1,H,.,,.,I ,,ll vi.,,i,1 In Ilulilt lilit.'inss u,.muln ho 'nMlirlnir tlinin tlom "1 19 4M SallOllS , Per W
I: W .'hiircliUI ' eentmil uiIv(ih nrf nnnirli cni'H to nmpt theft I
tory, C. W. .Churchill, general selves nf eurmKti cars to meet their
'sales manager of, (lie lltilck Motor . customers' demands,"' said Mr.
commuiv. announced, today, lie- Churchill. "In light of the
liveries are slill accelcralinii at a thiiHinHtic comment reflected fit
This is reuni ted by B. C.
1 a ' i'Bm a i a a
ROY CATCHING MOTOR CO. k
125 N. Rose Phone' 438 Roseburg, Ore.
A good Used Car at the right price is the best automo
bile value in the world. ,
. . . Our cars are fairlv. oriced and honestlv sold.
H'k , H I I 1 .'. .1
srr .".. .".tt-:tt7""-."("".t
rTV14l-.
"1, J :J ; I :
ii - - ! i J
I i i tkji (933 6tii L.igWt.DeKvory.4a.jA.i.i.i.i.i.t.i.i..i.i...1.i.i.,$35Q
-I 1 1920 Qhnlmers Touring ........i.;...!.4...1.i.. .,$100
Oakland' Touring
I 92l Hudson i Sedan
...;i.jj..L
jJ..'.A.l.U.
....;.:..$ 50
j Front, stale highway engi-
ueer.
A. J. Eddy, another engi-
noer of Berkeley, Calif., also
reports that concrete high-
way saved an average of 2.4
centa a mile for u dealer who
rented out IiIh uutomobiief.
dealers' messages to the factory,
the stateiucut thut the new Buick
struck a reBpoimlve chord is conser
vative. II is making u record con
tluest of public favor.
"Aside from the gratification ve
feel at audi wholehearted recen-
13 ! ttnn nf llulck's latest oroduct. Is
i the evidenco of general good bust
J,iiess in all lines throughout the
"tio(intry jwltlch )uih fi remarkable
(lonuind 1 portends. We have been
grbatfyj )plcatied to 'ilote that! this
hejghteu'ed demand it not emanat
1 lug from only a fewisuctlons bf tlia
i.iljUitedi States,! bqt 111 'coming front
iriu(i.iitie ill nnu vuiuiiiv. 'i
H(i i Him ChUDclilll fiil, 4 luitt -tlfal.'i1
i coniincnt Indicated Uulck s ' otyUnh
llow .'lines,! it entirely, newilntel
iag performance, and: its i ridhig
t..nl.l..t.n.l. .1,.,. Ii-uilrolln uhlb
He absorbers front and roari ton all
BiJiioilelB, are the .outstanding rea-
li!:t
r t-j TV
i,, .ITl ITcEfUifStrqllon shows a racing car'o) 20 Tj , , . i" V '("'". 'i t'"'
I 1 1 1 .41 peifrs nan, compared with a modern racer 11 '. jif- , ', s- . , , ,
i trr-n i.icVour tlia plstim.illspaccnient. umd, II , . ,XT iWr.'.fv. 't
' ' " Jl twice the speed, reliability and endurance M
it.!
I..
1 1 I
; Rating Car Development
How -long will it take lo motor
over all the ro-ilH In Ore-goo?
This casual inquiry comlug from
out-of-state tourists brings but
vague answers from Ibu persons
(juealioned. Frequently the Tialt
itiK motorist announces tliat he
will be in Oregon for a week or two
and wants to see all tbat lie can
of the state iu that time. '
As a matter of fuct, few people la
the state of Oregon realize the ex
tent of their highway . system.
From figures of the existing roads
in Oregon compiled by the Ore
gon Slate Motor 'Association, a
motorist traveling' 150 miles a day
would require almost a year to
traverse all the roads in the state,
iu fact, approximately 133 days
would be ueeded, as a total nilio
age of all roads la the Btate is.
50,014. v
Should the motoriat decide to
rauko the trip merely over the
state highway system, , the tour
would take approximately thirty
days. The total mileage in the
state highway system Is 4.46S
miles; while the counties boast a
road mileage of 45,546.
While it is the general belief
that only paved roads represent the
ultimate iu comfort, there are hun
dreds of miles that are highly en
joyable to travel ami the equal of
paved road in comfortable going.
Should the tourist care to travel ou
surfaced roads of the state in ad
dition to the paved roads, 73 days
would be i?eded, as the total mile
age of paved roads In the state la
10,945 miles. . ; . . -.
In, addition to the mileage enum
erated above, there are thousands
of miles ot roads leading from
every county and state highway in
to the dooryards' of every ranch
house and- mountain cabin In the
state, forming a moBt comprehen
sive ' transportation system f o r
every Individual-of the state.
'.'IT'S THE GREATEST
Twenty years ago racing cars
were twice as heavy and were 1
- powered by motors four times as
InrRC as the racing cur of today.
Yet they were only half as fast
and had nothing like tho endur
ance of tho present day car.
Engineers learned that big motors
did not mean greater power.
Faster and more enduring motors
were found in the smaller high
compression type. And then to
make full use of the motor de
velopment, the chassis through
out had to be redesigned. Every
part had to be engineered in per
fect balance to every other part.
Since ever' racing caris virtually
hand ni ule. and cost is no object,
these things offered no obstacle.
But such practice is not cus
tomary in building stock auto
mobiles. " To save costs many
makers use the same axlo, trans
mission, clutch and motor.
Essex, however, follows racing
car practice. Its Super-Six motor
develops more than 2Vi times the '
. power its size ordinarily rates it.
It converts waste heat to power
and gives economy in fuel and
oil that is astounding,
The distinction, however, is not
limited to the motor. Its chassis
is in true balance in every part.
Clutch, transmission, axles and
frameareespecially engineered to
make a perfect unit. This permits
compactness and adds 15 to the
length of the body without ex
tending the body beyond the rear
axle. This unity of construction
assures added advantage in every
particular of performance, reli
ability, comfort, safety and
economy.
1 "It's 1 (lie greatest I ntutor ever
bhllt t)V', Huilaoj. 4ilgrieers. It is
ai true! Super-Six lid 'smoothness
and reliability,' and a modern motr
.with all, the fjciefita ot toddy's
high-compression 'design. -
"3uch la tlu-l velclict passed urtciii
Hudson's! ntitarkable .new car My'
those most exacting critics, the
buyers aad drivers, as reported by'
theni, to the ,Itoy Catching Motor
Co.," Hudson-Essex' , dealers. .Not
only lias (he car :been welcomed,
With an initial enthusiasm, but , tills,
spirit has grown ' steadily as tho
Hudson became! more and more;
widely ,' known, according 'to. Mr.'
.Catching, . ; . ! ' ;
' "We are used to having our own'
era enthusiastic," said ,Ir. Catch-
iing,i"heoausei Uusos tha,ve lor,
years been Known for tnoir fxcep-
Ljuum puner uuu; BiiiguiiineH. Any
motorist, who bought u Hudson ex
pected uliusual performance al
most as a matter ot course. Those
hew cars have nrovod Ho imnoi't-
ant.an advance over anything pre-
vIoub that wo are told -daily of
their wonderful performing ability.
"High compression is tills year's
tfnd toduy's development It is
part of the -engineering effort to
obtain' better efficiency from
fr.el. , The cars 'of this season are:
superior to those of former years'
because of new developments In
tbo com:f ession rations which nro
now: possible .Hudson-Essex could
easily . have' gone along with ttie
trend,, hi designing a high com
pression motor which would per
form on special fuels. However,
the Hudson engineering organiza
tion chose the . much more diffi
cult task ot producing a car with
all high compreHsfou characteris
tics of performance, and with the
ability to do these things with Just
any ordinary motor car fuel.
"There is positively ao need for
Hudson owners to purchase premium-priced
fuels. This Is important
a factor of economy, but Rtill
more Important is ' the fact that
Hudsoa owners know that they can
use niiy type of gasoline purchas
ed at any wayside station. The
Hudson aiotor is designed so that
it will handle even a low grade of
fuel with gratifying results.
, l ne current Hudson cars are
in two sizes tittle ou the 118 Inch
chassis and those on the 12? inch.
Kaca length car has its own ad
mirers. The motor and all other
units are identical, except for tho
shortening of the frame and pro
peller shart.
Cottage cheese. Roseburg Dalrj
fhoue 186.
to
MX
2-passenger Speedabout, $700 4-passengcr Speedster, $835
Coach, $735 Coupe, $735 Sedan, $835
All prices f. o. b. Detroit, plus tear e.xcis ta
ROY CATCHING MOTOR CO.
GOiMPflNY CREATES
The COACH
: $
595
V525
625
.695
.'715
395
. fheTourlng,
, or KnuUtec ' -The
' 'Coupe '
The 4-Door :
Sedan -
The Sport
Cabriolet
i The Imperial
Landau
V..Ton Tract
4-Ton Truck - - 495
: .. (ChauitOnly) .
All price f. o. b. Flint,
Michigan
, Check Cfccrrolt
DaUvarod Frics
. They Indode the lowctt
handling and financing
1 charges available , i
-an outstanding feature of the most
Amazing Quality in Chevrolet History
Come in-and learn for yourself the thrill
of Chevrolet performance. Take the wheel ; - -of
your favorite model and go wherever you t .
like. Drive through the crowded .traffic of C
city streets and note the handling easeiVf
Step on the gas on the open road and enjoy
the swift sweep of the passing miles. Head .'
for the steepest hill yu know-j-and see how ;
effortlessly the Chevrolet 'motor will carry' '
you up. Note the balance on turns and curves !
--the amazing surety with which the car
hugs the road. -
''! ,: ! ; ' i ' i ' : r -'
Here'is performance you never thought pos
sible except in cars pf much higher pricer
performance that comes from modern
design, from endless testing and years of con
sistent improvement v ! ' '
performance that;only Chevroletprovxdes
at prices so impressively low! ' , '
The vatve-ln-head
inntar il the baiic
Chevrolet's extra.
ordinary riding
f..n. in ("l,wm. i .comfort ! di
let' ciccpiion.l Ions, etaUellipUe
. DcrfortnJtnce. rpnni
"'1'
' . ';!. I-a ' ... , . '
' ' ' ' ' . ' ' : , !
.11' '.i , . ! ' 1 ' . ' ' - . : i . : II : . . : -a . It.,..; , I ..I ,
.'' J '-''i U s : l-h i I 'I.! ( f': -'.;'. .; ' '"' ' '' '; tl'.i-l ' I I" i r. i -.'J . , ,r :-i !.; I.-: ' ,i , ; i I. ;v ... , ;
II U A X V V 11 V JL -IL -m warn i , t
II''"
A modern, -three-t
.ajtctinmrnlmon
-anutreiy Control
in rratlic, witn
proper power ar
plicattnn, tpr every -
conuiuon. ,
i i . t j '
l i 1 .4 1, -A. r
I' U-L
t I 1 i ; f -:- .
A emi-reveralblB
f fteerina v& pee-
latiy uciigncii ior
balloon lrc. a ,
urea easy steering
cohirol. 1
; - . . .. m. ,
A aturdy aln
plnte dnydiiacji
clulcn cnninbutea
tq Chevrolet' re
markable amootlv
'ncaa ot operation.
Ovctaiir. asyrcaa
inc brakes atiare
pertect nrikinc ,
125 N. ROSE
PHONE 438
ROSEBURG, ORE
Further ovldenco of the intcrost
which oil cnmpanlos uro tukliiR In
the t(ovtlopment of vim inn is fur
nUhctt hy the aniHtunrviucnt that
Tide Water hus recently created a
new sales division to organiso and
ueveioii 1(8 aviation bnMnes.
Air. W. C. Cltlluftcr, manager of
sales development and advertMnc,
Has oeen tteiecteu to noaa up this
new (I I vinton. R. W. Kulton. form
erly chU'f automotive enciueer, hart
been made as-sUMnt manager of
the new division. Mr. tulton is
said to be an expert on aviation
engine.
Phone 446
1. 1 .
1. . i :
Roseburg; Oreghn
- r . J .- . ; - . .
': - .;.(:. -(','- J -, t - ' . 1 ''' - , ' ,
.(Vf '! ' 5 ' i I ' ,
SHIPPERS OWN 82 OF TRUCKS;
, . , ,'':, COMMON CARRIERS, ONLY. 7
Csnlracl
Cokkwiz '
S04 I 1 11
Conintoit. 41 I 1'
Carrier . r
Transportation by motor truck In
'ohown clearly to be an unorganized
enterprise of about two million in
dividuals and business concerns, ac
cording to estimates now made pub
He by the National Automobile
Chamber of Commerce, and based
upon trafllo survey studies by the
United States Bureau ot Public
Koads.
Only 497,000. or 18 percent ot the
3,76-1.000 motor trucks now in use
are classified as commercial carriers
are In tho business of hauling for
aire.
Of the 4S7.000 trucks ensnRed In
hnnlinr for hire 304.000. or 11 per
cent of the entire truck registration
In the United Stntes are class! Hod
as contract carriers. Trucks In this
(croup are owned by Individuals and
concerns who make one or several
definite contracts to haul Roods be
tween specified points at predeter
mined rates.
Some 193,000 trucks, or T percent
nf thA nntlnn'a registration are listed
as common carriers. These trucks
nra nvnod find ooerated by almost
100.000 Individuals and companies
to haul poods for the general public
Lees than half of them are used over
regular routes between fixed ter
mini and at resularly established
In rifts.
. - . About 41.000, or 1H percent of the
i. .ional truck reicisirnnon aro ciaa
Vvjed as interstate common carrier
ijeks.
Transportation by motor truck In
-,& f Tift Statiu. llstinK Al a
local distribution system unparal
iifd in historv ovw more than
8,000.000 miles of hlRhways, thus
differs materially from other trans
portation Industries. In the early
Ibm a MnalsL river, lake and oce.in
lines, steam railroads and electric
railways, many Individual transpor
tation companies were formed. In
every enno, however, consolidations
came eariy in me nimory oi me in
dustry and while a few small com
panies remain, the bulk of the bust
ness irradually fell into the hands
of comparatively few strong companies
U ne use ot ttucks. on ine contrary,
has been almost completely con
trolled by shippers who own their
own trucks or contract for truck
service with a competent truck
company or Individual After 15
years ot development or uie iructc
Industry we find some 2,81.000
trucks, or 83 percent of the entire
number owned by shippers them
selves. Of the IS percent remain
ing, only 1 percent, or 193.000. are
In use bv transportation concerns
which hold out to tho public a gen
eral trucking service.
There were 878,000 owners of two
or more trucks in the United states
on January 1, 1927. The National
Automobtte Chamber of Commerce
estimates that this frroup of fleet
owners owned sliRhtly less than
1,000.000 trucks. This leaves more
than 1.764,000 owners of one truck
and indicates that more than 2.000,
000 individuals or business concerns
are engaged In truck trnnnr-ortation.
at least tn the extent of owning
one or more trucks, .
Whether trucking service by
transportation companies w'.ll ever
be developed to a point of efficiency
sufficient to induce shlpperto aban
don their own trucks in Its favor Is
a problem of keen Interest to trans
portation economists. The srrat
popularity ot the truck has been due
largely to Its flexibility and speed
ad van t aires which are lost when con
trol of the ranoortation medium
through ownership Is given up ,
NEWiTOURIST LAND. LESS STEERING EFFORT
A new .land; is open" to tourists The "torque airiplitieif," a tie-
with the chartering of 800 miles of vice recently . completed ' by the
road in Lower California. TJits.is Jlisthlehem Stc'ol company,, uses eu-
hiatoritfnliy famous . country that Kino pqwor to reduce the effort of
assures) new' thrills to travelers, h leering to a minimum. '
BU1CKI928
(AUTOMATIC HCAf CON T MM.
ichoki fturrotf
i 1 1 ii
I IrllOOMffTBa . "
" ,
-JMT 1 IWATIft tCMlUlrtUl SAU0I
oil. eauei
icrTio-iTitaiMOwxMt oouan-LOea.
s -
Kjnexjt
ance
tells the story
In Buick for 1928, everything you want to know
about your car's performance every indicator and
dial is before you, indircfctly lighted under glass.
Buick today offers greater beauty, luxury, and com
fort than ever before greater speed and power with
quicker getaway. Sec the car that surpasses all others
in popularity and in value.
WH6N BETTER AUTOMOBILES ARE B VI LT, BUICK TT1LL BUILD THEM
SedaroU95 to 1995 . , Coupc1195 to1850
Sport Models 1 195 to ,1525
rc.M.A.c.. .i j j,,.,MtL
PHONE 268
MOTOR SHOP GARAGE
utoiniDulWHa hOR DOUQLAS COUNTY
OAK AND ROSE STS4