ROSEBURG NEWS-REVIEW, WEDNESDAY, SEPTEMBER 27 1925.
' i ii
- . - , : i
Hudson - Essex
Break all Records
During the month of July Hudson-Essex again broke all exiitlng
sales records by selling more aix-cylinder cars than were ever
sold before in Los Angeles City and County aa well at in all
of Southern California,. - ( ;
Hudaon-Essex sales in Los Angeles and Hollywood exceeded
the combined total aalea of Buick, Dodge, Studebaker, and Nash,
with 23 sales left over. THERE MUST BE A REASON.
The following registration tigurea for July offer conclusive
evidence of how overwhelmingly Hudson-Essex outsold all
coin petition.
HUDSON-ESSEX - .
Chevrolet ....
Dodge .. .,
Star
A. City.
Incl. Hollywood'
StudebaVer .. j. ,
Overland-Willys-Knight .
MaxweH-Chrysler ..
Paige-Jewett j
Buick ,.
Nash '
Oldsmobile ,
Oakland
Chandler-Cleveland
.... 719
A- 477
273
. 287
197
'186
' 100
175
. 151
75
55
46
42
L. A.
County
1100
861
. 457
510
341
s 305
229
265
235 i
141
104
84
71
8o. Calif.
1370
1275
. ' 692
682
- 485
42
335
325
322
185
158
142
104
WORLD'S GREATEST SELLING SIX-CYLINDER CARS
Roy Catching Motor Co., Dealers
' " 126 N. ROSE ST..
Graceful Lines Feature fiord Touting Car
ffl CHEVROLET H
INC1GEMGCY
Tbm pronunci streamlin of thai longer, wider, and wU 4 inchm
tmprored Ford Tourma Car is par- lower. Seats have been redesigned
ticuUrly accentuated tn and are lower. There h greater if
radiator, the loner sweep or the hood . ... .. , .
aed cowl and the Urge crown fonder. " '"" ?"n
which come down well over both open forward and storm curtain, an
Sort and rear wheels. The body t. I prorided with uprights and open with
the doors. Tha gasoline lank Is under
the cowl, permittuuj eatable fUHng and
easy access to sediment bulb. Chassis
changes Include larger and mora
powerful brakes and other pnportant
rhanical hnninianisnU; '
ID RISE
try, hava held up to the record
deliveries established during March
and April." .
j time?.
The Oldsmobile company of Ore.
' gon. Portland. Ore., wired that their
showrooms looked like "the first
night of a popular Broadway show"
and that they had more orders on
hand than ever before in their history.
Official figures showing tliat
Graham Druthers shipments of 10,
fcUO trucks for the first half of 15
equalled their entire Jl-4 output
are no surprise to those who hare
been watching the rapid rise of
this company to its present posi
tion in the Industry. , .
Uraham Brothers trucks equip-,
ped with Dodge Brothers engines'
were first offered to the public
early in 1321. It was in 1921 that
there was such general business
depression in almost every indus
try in the United States. The truck
industry, in particular,'.', suffered
heavily. The total 1D21 production
fell 64.2 per cent below'1920. '
"Although there was ' a general
Impression in 1921 that people were
not buying trucks," say J. O. New.-1
land, local Dodge Brothers dealer, '
"the enthusiasm of the owners of i
Cook with gas.
August will come very close to
breaking all previous monthly
sales records in the 28 years his
tory of tne Olds Motor Works, as
tne result of the enthusiastic re
ception given the new series "D"
cars since their first official show
ing August 15th.
A Hood of telegrams, and orders
have been pouring into the office
of D. S. bidding', general sales man
ager of the company from deal
ers In. every section of the country,
asking for the doubling of allot
ments and in muny Cases request
ing as many cars of each of tlio
body types as the factory can ship
for several months in aavajicu.
he Larson Oldsmobile company
bntion to the fund.
The individual requirements of.
each dealer are analysed and he Is
consulted in the choice of media
in hia territory. The dealers are
kept in constant touch with the ad
vertising plans and are given ad
vance proofs of all -newspaper advertisements.
The Chevrolet Motor company l,ho, ,h,, M ,,,,h .nt
has announced a cooperative adver-t Jm advertl8l , cft In
Using campaign in connection with ,,, . ,,,,,.,,., , -. .,,.
Its large dealer organisation. I , jmporUnce only to.(he f(.,ture
This campaign Is a further move f unified appeal," said j.'E. Grimm
by the Chevrolet Motor company I jr., advertising manager of the
Transfer of the Chevrolet agency
In this oity from the Ed Marsh Mo
tor Co. to the Hansen Chevrolet'
eonipaay, with H. P. Hansen mana
ger, occurred yesterday. While the
deal has been under negotiation for
some weeks, the new owner did
not officially take over tha busi
ness until the first of this month.
Mr. Hansen, the manager of the
new organisation, has had a wide
experience In automobile line, and
formerly had a Chevrolet agency
In another state. The stock and ac
cessories that the retiring company
had at the corner of Oak and
Pine streets, has been moved to
temporary quarters in the Harris
building on Sooth Stephens street.
where Mr. Hansen win be found un
til his fine new garage and sales
room In North Rosebnrg are com
pleted, work on the new structure
is being pushed as fast aa Contrac
tor Metsger can do It, and the
place will bo ready In from ten
days to two weeks. This building,
which Is just opposite the Urand
Hotel on Rose, is of concrete, and
is designed to be one of the finest
automobile establishments In the
city. The how rooms and sale
department will face on Rose
street and -the shops and service
department will occupy the rear of
the structure. The front of the
building Is of pressed brick, with
large windows, so that there will
be lots of light. Nearness to Cass
street makes the place very de
sirable as to location. Mr. Han
sen's announcement will be found
m today's issue.
The Star has made another rec
ord run. This time it was a
standard stock Star Coupster that
was used on a remarkable power
demonstration.
A. W. Thresher, Star dealer, at
Gridley, decided to create a real
high gear record in his own ter
ritory; and. instead of using the
touring iuodt'1 which had heeu
used for high gear record runs
by pvate owners, factory employ
ees and Btar car dealers from the
Canadian line to the Mexican bor
der. Thresher ctuwe a Star Coun-
the first of these rugged, powerful, i nl . 7.. "i ',Ji i ! ster. He drove from Gridley to
dependable Graham Brothers ; , .. ' ,,', , ," " ' " V. Drakes Bad and hack In high g
for 3uo additional closed cars for
the last two weeks in August In
two uays
the retail
trucks led to an immediate and
rapidly increasing demand. With an I
increased number of owners, and
Dodge Brothers dealers everywhere 1 r. put.Kl to have the most cr it
came the good will which belonged ! "f h&'T V.T bUylng Imb"C
to a worthy product. , in.,t le 1 mle1 S,lal"f- ' , ,
"The soundness of Graham Bro- Ihrie da), after the introduction
h.. rw.itv nr k. 1 f 'he new Oldsmobile, a wire came
truck they knew how to build at
i gear
! by way of Chlco. Itutte Meadow
118 orders were taken by 'apdcC.h,!1s,7' "'"Lv.rilTV?? The Chevrolet
branch in Detroit the I of 6aU0 and covering 240 J char(,e8 a ,,,
...i . i i . i nil 108. s,rirori In H
in us t-trort to omnia the ' nust
'economical diairibuiioa of 1(8 pro!
1 duct. --It U probably the most cora
iprehenaive and enicient of the
great advartlsUift canipuiRns in the
automotive industry. Approximate
ly 4.00U newspaper a are being used.
Under this plan the Chevrolet
Motor company in reality has be
come the .adverliiiirif; department
of each of Ub dialers whom it pro
videti with a htRhly eiticient and
consistent vadveriiulnK campaign.
This advertising is paid for from
the general advertising appopria
tlon of the company without ex
pen so to the dealers. The dealers
continue to rc"lve gratis the sales
literature and the effective window
display service of the company.
These displays supplement the uni
fied advertising plan.
Motor company
Chevrolet Motor company. "It
should be understood tliat this Is
not national advertising used lo
cally; it is local advertising na
tionally directed."
COOKED FOOD BALE
Go to the Peoples Supply store
Saturday, September 6th, for sal
ads, baked beans, pies, cakes, etc.,
prepared by Loyal Women's S. S.
Class of Christian Church.
ChocolatesThe best and pureBt.
Manufactured for drng store trade.
Hand rolled and dipped in Her
shey's. A quality food product
Lloyd; Crocker.
Have a Good Time
t you feel that you cannot afford a new Star car,
we will sell you a Serviceatle Used tar tnat will
be a source of ,
1
Satisfaction to the Whole Family
Don't delay another day in this matter,
because at the prices .we are offering
these real bargalrthuys you cannot afford
to be behind the rest of the world and
continue to travel by way of "Shank's
'.. Mare.'4 . .
Join the crowd. Labor Day is coming
' next Week," and you want to go along.
Drop arouh'd to our salesroom tonight-i
tomorrow and we'D show you how
Easy It U to Buy a Car
Rapp Brothers
Cor. Caw and Pine Rose burg, Ore.
IDTQCOii:!
SAYSG.E.
hnlv The nil ennsumntion 'W;tS
more cars, with the statement that I practically none at all. There
never before in the history of Olds- ;WPre two quarts of water used
mobile in Chicago had such a ro- j anu tne sinr Coupster averaged
ceptlon been given this pioneer car. j .6 miles to the gallon of gaso-
amount for each ;
Dl!l?8 , . . n L ' car shipped to dealers" and credits i
The time of the run was 7 hours , , , the Cnevrol,.t ar.dle- aUver- i
and 30 minutes, fend the average j , f d T m f d n ,
lles per hour was 24.6 which Is ,h,. .,.,. . .Mh.,.,iJi
excellent time for the run. even , 'tributloa from own aavert,Bing
the lowest possible price has been
demonstrated by the rise of Gra
ham Brothers in the short period
of five years to the position they
now occupy first in the production
of U ton trucks and among the
leaders in the 1 and 11 ton fields'
combined. , g M
Mt. th At ik., v in,iUiPV .(., uit"ii'oiir, irum rtttuuunny, vf., iroin ' 0I tne power oi tne .Minion uoi-
11 ''" -"""I l.nliilli Mrnn Imn. Urfu1n TC V lln.. .J rft..Uiw.v nf
from San Francisco, Los Angeles,
and Sacramento, Cal., from Nash
ville, Tenn., from Washington, J.
i C, from Portland, Ore., front Irv
No car had ever before made
the trip in high gear and this
run has been recorded as one of
the .outstanding demonstrations
that of Graham Unit hers empha
sizes the rapidfty of their advance. ;
Total production of trucks of u)l !
makes in the United States in
llrlil was 54.2 per cent less than in
10. In it was 21.& per cent J
less than 1020. In 1923 the hid a
try surpassed its 1920 figures by
21.9 per cent. In 1!24 11 was only
16.2 per -cent ahead of 1920.
"('tiHhimi Ilrothers 1922 sales ex
ceeded their 1!21 sales by 154 per
cent. 1923 sales exceeded V.22 by ,
Hi5 per cent, I!l2l exceedd 1923 by
54 pr cent and now. at the end
of the first half of 1925 th- entire,
1924 output has been equalled. 1
"Itatly production of Graham
Brothers trucks is now 4' per cnt
higher than in January, and-is be
ing further Increased to supply 'the
demand. Ketail deliveries during
the summer months of June and
July, which are generally rgarued
as low months In the truck indus-
and many other cities throughout
the country came telrgrams in the
same tenor the greatest reception
and the greatest salts ever accord
ed this car in -ihe same period of
PINE STREET
MACHINE SHOP
Opposite Flour Mill
General
Machine
Work
Automobile Work a
Specialty
Gear Cutting
the Star Car.
Read trie Classified ads.
in The News-Review. They
mean dollars to you.
budget
The company plans the dealer ad
vertising campaigns, buys newspa
per, space, purchases arid prepares
art work, seuls the advertisements
to the newspapers, directs the
printing and 'display of outdoor ad
vertising, handles invoices and pays
bills. The dealers thus are relieved
of a vast amount of detail.
A desirable angle of the plan Is
A guarantee to each dealer that
every dollar which he pays into the
fund will be spent In his district
for newspajter or outdoor display
space, all of the costs of preparing
and placing the advertising mattor
being more than covered by, the
Chevrolet Motor ctmipany's contrl-
It wfll soon be time to give
that car an overhauling and
In doing so benr In mind tliat
SARFFS
Autot Wrecking
House
, 329 N. Main St.
will save you money on the
parts yu need, ilear In
. mind, do not tonrct, money
' saved is money earned.
Phone 553
rlnt.t.a Pmm ImU win.)
J. E. Bennlaht and A. L. Pack- m ,.. . IT ii,.
ett, formerly of Seattle, have L.1"' ' '- Mn.tlon
bought out the J. V. Michael In- , V nd law are a blnl0
terests in the Chrysler automo- ' , ?nslri MflMS
bile airency for this section, and ?em t0 J"?
are In possession of the garage J? uccesafuly chleving, b"'"
and sales room near the Deer Evans Hughes said today in open
Creek brldne on North Jackson forty-ninth meeting ol the
street. These gentlemen are American Bar Association, ol
familiar with the automobile husi- jwhich he Is president,
ness, and plan to carry a stock I "We call ourselves the ministers
of -parts and accessories for lot Justice," bu said, 'but we are
Chrysler cars. They will also 'reminded that the Justice to be ad
maintain a repair department, and 'ministered. Is Justice according to
the shop will be In charge of R. I law the expression ot the demo
W. Katon, who had supervision cratlo Wilis."
of the work while Mr. Michael Tne probiems presented by the
conducted the business. The now muUlpi,city of laws, the encroach-
If oprieiors ot me i-nrysier agen- 0 ,lberty of learning, mad
cent In milk prices by nearly ai(."
the milk producera here.
The new prices range tram 11 to--13
cenu a quart J";
nOBEBUnu . Z
You will please Uke notice (hat..
aa I. wtnladAn ft, Ik. t.IV ArflltU
MMB a n H mint hi. removed at..
lice." "
FOUB STATES III
oidt Dnpirn dv
riuii iiiii.ni in . .
I fill I llwiisi sy ...
niiuiii ii iiiiiiiiii
iln i ihiiimiiin
EVAN8VILI.B, Ind., Sep. 2. Ev-.
in- .h.bo. kv -n Brlh..
aoake about 6 a. m. today, ft waa-
n.u k,vm.iM 'ni tuftres. inorain ' the second auaxe leu nere wuoiu.
-. i 1 1 1 . . ,i I.wv.r. .- nnnth, Mn ftamairn VMJi,
mwiaiiv in sensational cases, andi norted. No official record of -the)--
3i the place one k . . , , i. . ha .mtk
. . . . . -..j ,cne neeu Ol proper buuiiwi". uunivo um uwim ...u -
of tho most attrnctiva utiow and . ..,,..:, . r, , i..ir,n : v.,-,.,, .rt.. nhserver Al
gal facets that sparkled In
Hughes' address.
cy will soon receive a shipment .
of cars, Including both the four )
and six cylinder models, and ex
pect to make of tho place one
sales rooms .. ?ne D wera Bmont tn, mny le. Brand said he had unoHicial lnfor-
the Chrysler agency here some
two years ago, has .taken over
the Chrysler agency for the Eu
gene territory, and has moved
there with his family.
Heat with gas. ,
Announcing---
We Solicit Your Freight $
$ and Express Shipments jrf
J DAILY RUNS' PROMPT SERVICE' it
df Comi-tr' our Insurance r-rirrled for yonr - K
2 - protectlonwlth amount p-quired by law j K
8 Each Truck Required Carried & j
f Cargo .. $500.00 $2,000.00 4 t
1 Collision ...None Full Coverage J 4
i Public Liability 5-10,000.00 20-40,000.00 A
f4 Property Damage - $1,000.00 . ,$ 1 .000.00 4
4 . ' f- s r 4
ta i ineoTin 'Mum 1 ransnorLaiioii vu. s
W " f- K
K
FIRE LAW VIC5LATOR8
PAY FINES AT BEND
New Management for the
Local Chevrolet Agency,
Effective Sept. 1, 1925 V .
Temporary Salesroom and Shops in the Harris Building, opposite the
Telephone Exchange, on South Steph'-ng Street.
New Offices, Sales Rooms and Repair Shops
on North Rose Street, Opposite Grand Hotel
Will Be Ready for Occupancy
-SEPTEMBER 12 OR 15
for baaabl TiarMfcS
Win.)
BEND, Ore., Sept 2. Tw6 con
victions for fire trespass In the na
tional forest wera secured yester
day In JusMce court, according to
forestry officials. B. F. Sullivan, , of
Jjf Sisters, was fined $50 and costs
J amounting to 91 6.20 for setting sev-i
erai fires In tne roau northeast or.
Black Butte.
George. Frank, who came across
the Cascades from the Willamette
Valley with a team and wagon, was
fined 15 for leaving a camp fire
near Sisters.
Three other cases of fire tres
pass are pending at the present
tlme,offlrials said today, and con
victions have been secured in three
previous cases so far this year. ;
Burn mixtures and rib grass seed
at Wharton Bros.
5,000 BOYS OF '61
MARCH ONCE MORE
AT G. A. R. REUNION
Oreprot
Successors to
Roseburg-Portland Auto Freight
Roseburg Office 401 Oak St. Phone 3 1 - J
Portland Offict E.
Water and Yamhill, Auto Freight Terminal
Phone EM2
Sales and Service
2
4
4
Q war wasted
burg,
Liberty today has anefc. broad
scope," he said, -tnat it taxes
acumen ot the ablest of men to pro
vide laws which even measureably
assure It. .
"The most ominous sign ot our
times. Is the indication of an intol
erant spirit. It is more dangerous
when armed, as it usually is, with
sincere conviction. It can be ex
ercised only by the genius which
watched over our Infancy and has
suiiled out development the
American spirit ot civil and relig
ious liberty.
"Democracy has Its own capacity
for tyranny."
NOTICE.
Knlghis of Pythias wfll
Wednesday, September i.
Sam chrlatensen, C.
Mr. mation that tho quake was general
' In sduthern Indiana and Illinois.,
and In Western Kentucky and that .
from reports he had received, u
probably. centered In that territory.
tmnsvifJ.E. Kr.. SeD.
Earthquake shocks were reported
from several places In Kentucky
todsy. At Louisville tne tremor
was slight.
CLEVELAND. O.. Sep. . A
slight tremor registered on tner
seismograph of the St. Ignatius cui-
lege here early today. amer r iu-
denbach said 11 migm nave un
caused by common waves or a slip
ping cSve-in. i .
Such shocks occur almost dailf.
he said. , ,,. .
meet
C.
Cook with faa.
fROWNINO AT PORTLANC
. - ci ... Vriilt
rtJRTI.APtlJ, "re.. -
rtolland, 81. employe of the I'ort of
r, ... Hmwned In the n it
lamette river last night when he
MILK PRICE CLIMBS.
tAnta Vrffei LCMM Wtf.)
PORTLAND, Ore., Bep. Lack
or pasture ana nn nwrwuj , awn
feeding cow. high priced feeds led fell Irom a scow moored nr Swan
kMlnnlav tn an flfiVlinP Of Oil I IIIHin. M in l'iy " -
Hansen Chevrolet Company sfs
5
(AanHatxl Vrtm ImjtA Win.)
RHANIl RAl'IDH, Mlh., Rep.
1 Muskets and swoais gave
way to canes and crutrhea as
Ihe Grand Army of the He-
public marched today tn what
may be Its last national par-
ade.
With shoulders curved hy
the weight of years, but with
gleaming eyes and nnbrnkon
spirit Ihn boys of '61 march-
ed, 5.000 strong, between
4k msssed thousands of cheering
s spectators.,
The blare of 20 hands had a 4
pathetic accompaniment In
the shuffling ot M00 pairs of
t that have tramped the
fields of Cetlys-
and of t'hancellorsvllle.
deed, were unequal
Ipatlon In the parade
bowing to time, e
ulnmnbllea behind
their marching comrades,
The Wise Owner Knows
That his carburetor is the most important
part of his engine. If his carburetor is a
Zenith, he doesn't worry. It stays right un
der any condition.
"There's a Zenith for every,
car and Truck"
Ask about our free trial offer
L. G. DEVANEY