FOUR
ROSEBURG NEWS-REVIEW, WEDNESDAY, APRIL 1 , 192S
villi
V I
A Gound Policy Followed By
Authorized Ford Dealers
When you buy a used car you want every reason- .
able assurance of value.
Any Authorized Ford Dealer offers you such
assurance. You can safely trust his judgment
because he is the best judge of Ford values.
He can secure a Ford Car for you at an astonish
ingly low price. And the car he sells you will
give you the biggest value for your money.
Talk to him now. Find out how little it takes to
own a car that will give you real service and
enjoyment this summer.
SEE THE NEAREST AUTHORIZED
' FORD DEALER
-ESSEX
SALES ARE TOLD
For the second consecutive
month this year, Hudson and Es
sex tuoior car sales In both the
city rt San Francisco and the
slat of California, totaled second
to none, except the two lowest
priced four-cylinder cars.
This was the announcement
made following a tabulation of
motor registration figures, which
have Just been released by Motor
Registration News for the month
of February.
This Indicates not only the tre
mendous popularity of the llud-son-Kusex
line, but also response
of the buying public to Hudson's
original idea of producing a high
quality car at open car cost, de
clares Hoy Catching, local Hudson-Essex
dealer.
He says further, that this Idea
was pioneered by Hudson in 1921,
when tlreir first coach was pro
duced to sell at only J 100 more
than open car price. Since then
steadily Increased production, to
gether with their policy of mak
ing no yearly models, has enabl
ed til's Hudson factory to gradu
ally reduce their coach to a re
markably low price level, accord
ing to Catching.
Essex, the light car, has had
a corresponding development, now
selling for i0U less than it listed
at in 1921.
It must bo remembered to be
gin with that while Hudson-Essex
conceived the coach Idea, they
were not merely content to let
sonraone else develop the Idea.
They have already built and sold
over 215.000 cars of the coach
type. As a result they have a
background of experience behind
them In building this type of clos
ed car that Is not remotely ap
proached by any other manufac
turer. -0
butes the following interesting
outline nf Studeuaker's continu
ous rapid strides forward since
118.
"Sales of more than 39.000 cars
In 1919 showed an Increase of 65
per cent over 1918," states Burr.
"In 1920 they were 61,000, an In
crease of 81 per cent. In 1921
taey were 66,600, an Increase of
29 per cent; In 1922, 110,200, a
gain of 65 per cent, and In 1923,
US, 000, a gain of 82 per cent.
The sales In 1923, the last year
for which afflcial audited figures
are available, were 269 per cent
over 1919.
"With the fourth quarter of
1924 ended, the largest fourth
quarter In the company's history,
sales for the last year were
brought to considerably more
than 110.000, the largest for any
year since 1919, with the excep
tion of the record year of 1923.
"In addition to having a larger
percentage of Increase than any
other automobile manufacturer,
the Studobaker company has an
exceptional Investment, In plant
and equipment, of 170,000.000.
o
'S
HAS BEEN ORDERED
L. F. Wilson, proprietor of Wil
son's Tire Shop, announced oday
that he has ordered equipment for
repairing balloon tires and will
have the first shop in Southern
Oregon equipped to do this work.
Balloon tires must be repaired
on a much different principle than
the high pressure tires. When the
tire leave the factory the outside
rubber is cured to exactly the right
degree, and when a repair is made
to the cord on the inside heat must
be applied on the Inside and not the
outside.
With the high pressure tire the
beat is applied on the outside and
allowed to penetrate, but with a
balloon this would injure the out
side rubber. The new equipment
consists of heating units which fit
Inside the tires applying the neces
sary heat directly to the spot being
repaired.
For outside repairs small electric
plates corresponding to the size
of the patch will be used, bo that
I the only material cured will be
the new rubber inserted in the spot
being fixed.
Mr. Wilson states that he has or
dered complete equipment to en
able him to do all kinds of repair
work on all sizes of balloon tires,
and that he expects to be able to
handle this kind of work within
three weeks.
This is the first plant of Its
kind south of Portland, Mr. Wilson
states, but because of the great
number of balloon tires now being
used In this vicinity he felt justi
fied In going to the expense of
equipping his shop to handle this
kind of work.
Balloon tires, because they are
made thinner than the high pres
sure tires, suffer most from stone
bruises, he states, and heretofore
renafrs rntilri nnt hA miria hut n.
are failing to excerclse proper 25 oer cent of the tires now helm
keeping nails, glass, gold are balloons, he feels that i
25 Miles toihe Gallon
58 Miles per Hour
515 Miles 8 Seconds '
Although .everyons, m greatly
Interested in the vast amount of
building now going on in Rose
burg and pleased by the indica
tions pointing to a banner year
from the standpoint of construc
tion, yet motorists are finding
that the program of Improvement
It not without drawback. Punc
tures are now the most popular
outdoor sport with motorists now
adays, and tire men report the
sale of new casings and tubes
hitting the high peak. In several
of the many building operations
throughout the city contractors
Never before has there been an organiza
tion capable of producing at anywhere near
the low Maxwell price such (peed and
power, economy and absence of vibration
in a 4-cylinder car.
Chrysler engineers have combined with un
precedented smoothness a speed of 58 miles
per hour and a flashing acceleration of 5 to
25 miles in 8 seconds.
They have engineered into this motor a gas
oline economy of 25 miles to the gallon, and
an "upkeep economy which brings replace
ment and repair costs close to the zero'mark.
We are eager to prove these Maxwell facts
in a demonstration drive.
Touring Cot . . 895
Club Coup . 995
Club Sedan . . 1045
Standard Four-Door Sedan (1095
Special Four-Door Sedan 2245
AM price . o b Detroit tax extra
W ore pteated to extend the convenience of time-payments.
Ask about Maxwell's attractive pian. Maxwell dealers and
superior Maxwell service everywhere.
J. W. Michael Motcr Company
515 N. Jackson St Phone 350
cHzel?cv7 Good,
care in keeping nails,
screws and other such articles off
the pavement, while at the same
timo the hauling of old lumber,
plaster, dirt and other materials
through the streets is scattering
tire destroying implements broad
cast. The street cleaning depart
ment has been doing its best to
cope with the situation, and every
thing possible has been done by
the city employees to keep the
streets clean, but with the build
ing operations proceeding at an
unprecedented rate, it is impos
sible with, the present equipment
AITOS OVTXrMltKR
FAK.Y1H UY 2 TO 1.
equipment for handling the low
pressure tires can he profitably In-1
stalled. !
8Ti
SOUND YOUR HORN Insurance against a head-on col- of passing another ear at the crest
NEARINQ HILL TOPS Union. The wise motorist is sen- of a steep hill, but he never knows
Sounding the horn upon an- Bible enough not to be on the but what the other fellow may be
proachlng a hlllcrest Is splendid wrong side of the road In the act doing on tho other sldo. The mod-
, ,. . 1 L. icru motorist has to be his broth-
"Here is an order, duly signed
by the proper executives, for 1000
of your cars."
What suiesman wouldn't gulp
or grab?
Yet the Incident referred to
about the signed order for 1000
cars actually happened. And
what makes It remarkable is the
fact that the suiesman turned it
down!
A Dodge Brothers salesman had
a large national account a com- ' mo,t common and several sets of a prosperous year, in both Oregon
nay that operate, cars by the ' ni,,w ,t',n?ve boen "POrt and Washington
thousands, in every part of the i rulnoa vjm tuis cause. , in. vasnirton tarmer wno
country. The company was buy- , " ' . ., ,
Ing Dodge Drolhers cars regular- ! d'm,ttge t0,aut0 tlreJ ueln8 - sojd Pieces out of the proverbial
ly ten fifteen and twenty aud ed hy CIrelessness of contractors, i old sock and stacked them neatly
more at a time On several occa- the counc" niay bo asked for some on the desk, in payment for a Wll
sions the chief buyer had made ''1,er8ency regulation requiring ; Ira-Knight four-cylinder Sedan,
the remark that, 'if you fellows " . - uW. w
would only aiaut a discount, as kHCP. tn8 dean In the general feeling of the people of
Automobiles in the United Sta
tes outnumber farms more than
two to one. There are only six
states with more1 farms thai) au-
tomoblles. and all these are In the
South. For the entire country.
automobile registration totals 1 5,
509.840. and the total census fig
ures show 6,448,343 farms.
Texas has more forms than any
other state, 436,033, and It has
51,4 automobiles.
Have yon something to sell, U
trade, : give away. Use News
Review columns.
E. N. Culver, president of the
Willys-Overland Pacific Company,
to meet the conditions, and as a i who recently made an extended
result the auto drivers are the : trip through the Northwest In the
sufferers. interests of his company, spoke
Nail punctures have been the I confidently of the indications for
NO PARKING
Parking Limit Thirty Minutes
PARK YOUR CAR HERE
Moderate day and evening storage rates while shopping
or attending the theatre.
SERVICE CAR ANY TIME ANYWHERE
ROSEBURG GARAGE
Rear of Umpqua and Grand Hotels
would only giitut a discount,
others do, we might order
AUTHORIZED SERVICE
It will stop a car quicker than any other known
substance.
STEPHENS AUTO COMPANY
323 N. Main
Phone 582
er'a keepur fur bis own safety.
E
( vicinity of their respective oper- I the Northwest, that whatever re
al ions, ana to ao tneir naming , cession in ousiness tnere nas oeen
In such a manner that nails and
other sharp articles -will not be
rtrewn all over the itlty.
o
iTI
AS
GARAGE
rr'll 'ft, I
kg
1 i-i', r l
A Juki Act.ub.ttion
Wn arruso you of being In
different to the Mif.-mmnllni;
of VHlnshli pronertv If yon
are risking 111' reiwir of your
automobile with atmino who
Is not capable of expert
work. Motor knowledge mut
be up to date In every re.
sped. We guarantee satis
faction. HaJl & Young Garage
th Winchester 6t. Phone 131
Autoiuobilo coaches were being
built back as far as 1917, but lu
those days tlwy v ;re called two
door sedans Instead of coarhes by
the Hulrk factory, according to
O. C. 1 laker, local llulck distrib
utor. "Tho first Hitlck conch model
with a six-cylinder, twenty-five
horse-power valvo-ln-head engine,
115-inch wheel base, comfortuble
and pleasing uppholstery. three
piece windshield Rnd many other
distinctive features was thought
luito the thine by motor car
owners,'' says Maker.
"Today the difference Is qulto
noticeable. Tire new coach mo
dels with tho Fisher built bodies,
long windows and the extremely
wide doors which provide acre
to the rear seat without disturb
ing tho front seat passengers, atv
fur superior to tho(e built back
In 1917. The flnldi on tho new
roaches 1 luco, and the first
roach models were finished In the
paint and varnish process.
"There aro so many more fea
tures offered to the motor car
oh tier today that It Is needless to
even make a comparison. Jut for
Instance, on the 1 Hulrk
coaches you have a fifly-horse-fower
motor against the twenty
five horsepower In the 1917 mo
del, special heating attachments
to tho carburetor, which makes,
tatrtlng pay tn cold weather;
four-wheel brakes and many other
fealuia unkuown to the first
llulck loach."
larger lots." The latter then pre
pared what he afterwards refer
red to as his psychological coup.
He knew that the salesman would
be culling again, so he had an
imposing document drawn up cal
ling for the delivery, at a speci
fied date, of 1000 Dode ltrothera
Motor Cars of various types, at
lull Hat price minus 10 per cent.
"When the salesman culled, a
few weeks later, the official sim
ply handed him the order.
, "The salesman made the same
! answer that he had always made
i Siefore. but out of deference to DETROIT, Michigan, April 1.
the customer and the exceptional 1926. Spring business Is open
size of the order, promised to I ing up most promisingly and the
; take it up with the factory. The outlook Is for rapidly Increasing
'subject came before us when I activity, according to aales reports
was assistant genural sulos mana-1 of the Ford Motor Company Just
ger of Dodge lirothers," said Mr. given out hero. I
JenninKS, "and 1 distinctly re- In the sure of Ford cars and
member how quickly it was set- j trucks these show that tho daily ;
tied. There wasn't a moment's ; domestic retail deliveries have;
quibbling. more than doubled since early In '
It was also pointed out that it i January. The largest Increase
would be entirely unfair to the came during the lairor part of
individual buyer If Ire was anked February, reflecting the upward
to pay a higher price for his car. 'trend of business which Is now
Just to make it possible for liodge under way and the optimistic out
Mrothers to attract largo buyers look for April. . ,
through the quantity discount. ' Another interesting feature Is
"W hat happened to the order j shown in the sales of Fordson
for 1000 cars? It Is still In the Tractors, which have made rapid !
desk of the same official aud he i gain, particularly through the
Head the Classified ads.
in The News-Review. They
inean dollars to vog,
trever tails to show It to any
Podge ltrothera salesman who
happens to call. Hut he Is still
buying Dodge Brothers cars
buying as he bought before
agricultural suctions. Indicating
: mat the farmer Is coming In
stronger as a buying factor. Daily
sales ot Fordsoos are at the
present time fonr times as great
as they were early in the year.
Petall sales of the company ,
during Fvhrunry, exclusively of,
thone In Canada and llrltlsh pos- I
I sessions served by the Ford Mo- i
I tor Company ot Canada, Lib., to
taled 126.421 Ford cars and ;
trucks and 7. til Fordson Trac- .
tore. Of these, the retail de- j
I liveries In the I'nlted States
reached 112.626 Ford cars and
No other automobile manufuc-1 trucks aTd Mil Fordsons.
Hiring concern has shown a larger I Iteporta also Indicate improv
nerrctitagw of increase than 1ms lug conditions In th hlKh priced
eititdebaker since the World war. w'r f'ld. Lincoln cars, set a new
This seventy-two-year old c.mcern February record with 508 domes
now occupies a more dominant tic Retail dellverleas compared
position In the Industry uiaicr, ' wltT 428 for the same month a
and Is recognised every w here (h year ago,
one of the greatest leaders ot all 0
In the automobile world. v Have voo. something to sell, to
W. A. Burr. Studebaker dlstrlb- j trade, to give avajr.
utor for Douglas county, eoaul-1 jtavltw column.
Use News-1 1
in past, and they can safely eank
on good times." Culver said, in
speaking to newspaper men..
"The lumber Industry, which
constitutes seventy-five per cent
of the revenue in Washington, Is
not as flourishing as it might he,
dire to certain labor conditions,
but these are being adjusted, and
within thirty days the mills should
be working full time, which will
mean a material Increase in auto
mobile sales; for when the four-and-a-half
dny shift of the present
gives way to th full week, this
additional one and a half day's
earning constitute the lumber
workers' 'pleasure or comfort dol
lar' and they spend them generously.
CARTER'S
Tire Shop
Whpre Did Wheat Originate?
We are not sure, but it
was probably a wild plant
on the mountains north of
the Holy lands.
It was first gathered by
wild primitive man, and
then gradually brought in
to cultivation. It has been
known long before the be
ginning of history.
But the vulcanizing of rub
ber for automobile tires,
was invented by D. F.
Goodrich, out of the per
fection of this invention
by The Gates Rubber Co.,
chemist cornea the famous
Gates super tregd tire.
The tire that is depend
able and gjaiarantf d to
give service by The Gates
Rubber Co., and Carter's
Tire Aop.
445 N. Jackson St
THte M MORt THAN A M,UlON
Quicks are
As Good As They Lobk
By the distinctive appearance of Buick
motor cars, you may judge their inner
quality. The same engineering thought
' that developed the Valve-in-Head
engine, Scaled Chassis, automatic lubrica
tion, Buick mechanical 4- heel brakes, and
like factors of superior performance,
is also responsible for the grace and
the symmetry of Buick body lines.
SEE THE BUICK AND RIDE IN IT
MOTOR SHOP GARAGE
Distributors for Douglas County OREGON
ROSEBURG
BUICK MOTOR COMPANY
FLINT, MICHIGAN
When better autoroobi'ce are built, Buick will build them