ROSEBURG NEWS-REVIEW FRIDAY. JANUARY 2. 1925.
TWO
ROSEBURG NEWS-REVIEW
RADIO
PROGRAMS
From Pacific Cottl SutkM
Issued Daily txcspt Sunoay by Ths News-Review to-, tna.
n w BATES PrMmt and Manager
BERT O. BATES . Secretary-Treasurer
kituir.d as second claaa mailer May J7, l20. at ths post otfics, l
1
SUBSCRIPTION HATS
nUv. iwir vaar. br mail
DaUy, six months, by mall
Dally, three months, by mall.
laUy, single month, by mall
Dally, by earner, per mrau
Weea'ly News-fcevlew. by mall. Bet
Ta. Associated rress u exclusively entitled to the use for republi
cation of ill ul dlspalchss credited to It or not otherw credlwd
in Sle "aper and to ail local neaa put.ll.hed bereln. All rights lit re-
uDlication oi apectsi ui.ii.li."..
RC8EBUH0. OHauON, FRIDAY, DECEMBER 2, 125-
ACTUAL RESULTS
! ForW Magazine tells how to settle an argument. Two
similar articles, one advertised and one unadvertised. were plac
ed on sale in 1 00 stores. No attempt was made by store clerks
to influence the decisions of customers. It was found that 87
per cent of the time the customer bought the advertised article,
six per cent of the time he bought the unadvertised stuff, and
the rest of the time he had no preference. Even when the un
advertised article was priced lower, the customer bought the ad
vertised stuff 60 per cent of the time, and only 24 per cent of
the time would he buy the unadvertised goods. A demonstra
tion like that reveals the mental tendencies of people in the pur
chase of commodities. They are governed to a large extent by
some previous impression lodged in the back of their minds.
That impression is often vague, but in the lack of some definite
preference it is enough to determine their choice. Somewhere
back in their consciousness something told these people that they
had heard before of the advertised goods, while the unadver
tised ones were not known to them, so they bought the known
stuff even if it cost more. Apparently this test related to goods
advertised nationally through magazines and newspapers. But
the same principles should hold good in the way the public make
their choices in retail trade. Some people will trade at certain
stores because the location is convenient, or because of a friend
ship for the proprietor or some clerk. But there is a big element
who are governed in their choices of places to trade; by impulses
similar to those that influenced the test repprted above. Some
thing in the back of their heads told them that they would do
well to trade at the advertised stores.
;- p
- It is commonly felt that the Oriental nations are behind us
in! civilization. Yet while many of our people spent New Year's
eve in eating too much, the people of China and Japan are carry
' ing out their traditional custom of paying up all debts. It, would
be a woryjerful thing fur our country if all debts could be cleared
up at New Years after the Oriental fashion. The expense of do
ing business would be less, and merchants would order more
goods, and the stimulus of new prosperity would spread over
the land. These Oriental countries make much of the New Year
in' other ways. In China the custom of making calls, which has
largely disappeared here, still prevails. New Years is considered
also as everyone's birthday. Peoplo compute their age, not from
the actual date of birth, but from January 1 of the year in which
they were born. It is well to place this importance on a new
period of time, and not let one year slip into another as if the
flight of the days had no significance.
o
- While it is good policy for people to buy substantial mer
chandise, the people who think they must have always the best
:hings, are likely to run behindhand and complain of high
prices. In spite of all that has been said urging people to buy
the less expensive cuts of meat, there are many people of very
limited incomes who can not adjust themselves to the idea of us
ing anything but the most costly cuts. The cheap textile fabric
may wear out so soon that it is really costly. The inexpensive
cut of meat, if skillfully cooked, will have equal nutritive value
and be just as appetizing. '
We notice the bill collectors are not slow in getting after
delinquents at this time of year. But, after all, this is good busi
ness. 0
'Well, the New Year is starting off like an old hand at the
business.
- Don't forget, write it with a
HAVE TO TRIED IT YET?"
Here's gasoline that' will tell you
what nll-'round winter performance
is the new winter "Ked Crown"!
Quick-starting and more. Extra
mileage! 100 T power! plenty of win
ter "pep"' but nothing sacrificed.
Get a tankful of the new winter
"Red Crown" today from any red,
while iind blue pump in town at
Standard Oil Service Stations and at
dealers "in every way p. -sttcr gas
oline." STANDARD OIL COMPANY
IN EVERY (California)
WAYA better gasoline
' Quuk&rtmgO 10Oo power
I. (HI
1.1KI
- .60
.60
year-
. 1.00
-
Of ADVERTISING.
five.
(HI)
pier's
Br 8ERTSDATCSy
GOOD EVENING FOLKS
Wo can't help iwarkin
That all the damaal
Who brag about
Havin' walked home
From auto ride
Don't have
Run-down heels.
s f
DUMBELL DORA THINKS
A head-waiter Is a caterer to a
cannibal,
I I I I
The four hostmen of the Apple
Sauce Ootcher Dame were not af
flicted with the hoof and mouth
disease at Pasadena yestiddy
which Is a feather in Cal.fornia's
bonnet, even tho' Stanford did
have the pip.
S S 8
Since all the boys have sworn
off smokin' the enipe-shootin' has
been rottin.
5 I
The Scientists who are readin'
each other a bunch of papers
back In Washington today an
nounce they have discovered a
process whereby they can extract
sugar from daMias. First thing
ya know, dahliaa will be used fei
the same purpose dandelions are.
S I
And then one of the high brow
profs says there ain't gonna be no
ice-age. That oughta be good news
to the Ice-man.
I 2 8 i
We have it that Otto Kahn got
his start in life by lickin' postage
etampe in a busineea concern. His
slogan oughta be "You oughta lick
stamps like Otto Kahn."
If IS
In yestiddy's news Items, a dis
patch said that the insurance cer
tificates were betn' mailed out to
the ex-service men. Now all we
hafta to do to collect our bonus la
to k.ck the bucket.
9 s 4 S
The mail around the first of the
month is mors deadly than the fe
male. 119 1
How many of your resolutions
have you busted already?
511
Some of the damsels are havin
their hair bobbed whisk-broom
style while others are content to
let It resemble a feather, duster.
Mil
If you think you're not noticed
In this of worldL lust trv t. drive
home after 9 o'clock without bein'
stopped by the night cop.
8 9 S S
In spite of reports to ths con
tary the village la bein' supplied
with plenty of tonsil tonio and this
neck of the woods will never be
used as movie set for the Sahara
desert.
,. s. i.j.;.
We aee" where ' Weepin' Walt le
gonner pin a victory medal on
Jimmy Starrett of this village.
Then Jlm'll pin one back on the
Gov. and vice versa ad 'infinitum.
And they're talkin' about puttin'
Jim on the bonus commish. Who
won the war, J,m?
S 9 8 5
The more we see of politics the
leu we think of tto apple sauce
ths politicians spread.
19 9 9
There's one thing we can't help
wonder.n' about. That's haw In
heck can the little Infant 1028
grow to be a hoary, bearded crip-pled-up,
broken down, ol' nent with
a rusty scyths by December 31et,
next?
c ri - . -
"Gosh, we re glad the holidays
are over and now we can get back
to corn beef and cabbage."
(AawnHatiM rrtm tai Wtr.)
NKW YOKK. Jan. 2. Four drnd,
n cor hurt nnd mort than a tnin
dri'd iwU'ht'd up in lorn I hospitals
ina do up the toll of N'w Year's
ci'lt'bratiniin In -w York, a rhfck
of poliro rt'eonia rvi-alrd.
Two ilraliiM wrro trarcd to poi
son liquor, one to A atret't brawl
tind th1 four ( h to n automobile
;ircil''iit (hat occurred during the
r''vt'IUnir(
TIh Imt'iip of thorn arrested for
Intoxication whs the nHmnitut
smrv the advent of prohibition.
The dentil of one of the vtetinin
of bad liquor at Itellevu Hospital
brought a total of S disitha from
tho same raune durinir the past Id
daR Id that institution.
Most of those Injured pirtirliwt
ed In brawls or were automobile
victims,
Wr-ll'K OK Kltl. HTTI.KUK
111 t ho 4'ounty I'tuitt or the bl He of
.ri'tfon for loiiUn County.
1m Hut muH.t of the rtaiu of
U K. Oln-lHill, li.H'taxril,
Nntlt'H i hiT.'l.y mvt'n tbnt th
UlnitrniKlHit ad mi nlr rat or of l!u
VftlHtf ( l. It. .ilai ill, ll.M'.'HJtOtl.
Iiiitt fil.tl In the t'onnty t'otirt of
I'nuitiuM t'onnty (rKon. hm final
iiMHinl In ifUhin.nt of At!(l tn
ta(t. tiinl Ihxl the bovo Court hnn
ti.d Suturitiiy, tho j;th u-y or
.huHiiiv. nt lh hour -r on
o .m k tn the nfirrnnun n( nuld v
tl! Ult tlllle. Hilt) ttli offtt'O tf th
County J inlaw of liuilii County,
ori'Knn, lii th 1oiikI(i County
I CiMit i Mo n mo, in ltofturf, tit fiioii,
I th pltirf for tin hfurniBT ol ruU
' MiMlllllt mill till petttlsMltOllt thlTlM'f.
I nuil lor tho htrlim ( bjv tlons
tlu reto, If nny.
I'HUil ami first p.il'lllicl 16
I cvnthur lUi. I'.'-' .
I w. u r.UM'Wji.t
AdmlnUtiMtor of tie etii of
U. K. OtHawill, DuMi.il.
Friday, .fan vary 9.
KGO General Electric Co.,
Oakland 4 p. m., coocwrt or
chestra of the Hotel 8t. Francis,
5;3U p. in. (llrle HMf Hour. '
KG W The Urtfonlan, fort
land 1:30 p. m., concert; 10
p. in, Hoot OwU.
Ki0 iHale. Bros, inc., 6an
Francisco 1 p. m. to t:3U p. m.
Orchestra muaic by Kudjr Selg-
ler'a Fatrmouut Hotel o reheat ra.
KNX The Evening iewa, Loa
Angelua 111 p. m., amateur
nour; niuaic.
KLX The Tribune, Oakland
8 p. m.; studio program of vo
cal and InBtruuienutl music; ao
loi and readings.
KHJ The Tiinea, Lot Ange
les io p. m.. dance inutile.
biiturdMy, January a
KHJ The Tlmea, Io4 Ange-
.ue 2:30 p. m.; .Saturday after
noon Frolic,
KNX The Evening Kewa,
Loa Angeles 10 p. ui.; dance
music. .j( .u
Kl'O Hale Bros, Inc., San
Franciaco 3; 30 p. m.; tea dana-1
ant; 8 p. m.; dance music.
KGW The Oregonian, Port
land 10 p. m.; -dance music
KGO General Liectriq Co.,
Oakland 8 p. m. "Dulcy", a
drama in three acta, by Ueorge
3. Kaufman and Mure Connelly,
10 p. m.; dance music.
ir lt'a a iaw, axe or wedge, try
fowull'a.
OREGON WEEKLY
INDUSTRIAL REVIEW
St. Helens City contracts
tor tour miles steel water pipe.
Total cost of water works sy
stem will be lUU.OOO.
Madras Steel bridge across
Deschutes river replacing - old
wooden span at Lower bridge.
Grants Vubs 1.000 acres in
Evans Creek valley may be wa
tered (rom main canal.
tlold Uvacb Curry county as
sessed valuation Is $5,737,998,
,415,000 more than In 1923.
Astoria Mew Lewis and Clark
bridge, on Seaside highway will
be uiilulitd la February.
Cottage Grove J. H. Cham
bers bas purchased 56,000,000
feet government timber 6 miles
west and will build 100,000, toot
mill.
Astoria Eight foxes arrive
to start Johanseu foi. farm.
Klamath rails County as
sessment of $24, 661,01 is 2,
ooo.uoo more than 1923.
Gaston Annet to Congres
sional church dedicated for pub
lic service.
Astoria Clatsop" county bud
get gives $33,ouo for Koosevelt
Highway In tbat county.
Dallas City contracts to pay
Mounlulln Stales Company $131
monthly for street lights.
1'ortland tit. . Mury's cathe
dral, to cost $250,000, to be
built during 1925.
Forest Service gives permit
for $30,000 recreational botel at
Udell Lake. -
Medford O. V. Myers plans
to build apartment house to cost
$70,000 to $80,000.
Cunyon City Btute fuih hatch
ery, costing $12,000, ready for
service. Will supply 2,000 miles
of Oregon streams with trout fry
ot 3,500,000 yearly.
aludrus KnUlcott concrete
building completed ud 'ce pleat
Installed.
Wallowa Fox farm started
with stock Imported from 1'rluce
Edward Island.
Shorldan t- Petitions sent to
Postotflce department for wide
extension of rurul delivery.
Tillamook County creamery
association plans to install mo
dern butter making plant.
Grumlo Rondo Map, coating
soveral thousand dollars, filed
showing 60,000-acre holdings of
Oregon Coast Kange Luinbor
Co., successor to Spouldiug-Mia-ai
Co.
Albany Linn county will re
ceive $47,138.75 from state on
market road apportionment.
lone Morrow county Is to
have first thorough oil test, by
well that will go 6,000 feet if
necessary, and may cost $150,
001). I
Sulem Estimated pack of
Marlon county canneries for
124 is 900.000 cases.
Klamath Fulls Malln and
Shasta View Irrigation projocta.
about fi.OOO acres, to cost $200,
ooo, will be carried, on through
! federal reclamation aid. I
Forest lirova I'areut-Teacher ;
1 association plans for week-day
! church school.
Astoria Exports for 11,
months total $9,112,004, almost
double all of 1924 exports.
Allmny Linn county will have
mure tlinn $100,000 market road
work In 192:.
liend Uescliules county sheep
men contrart 1925 fleeces at 42
cents a pound. I
l'ortlaml Northwestern Elor.
Co. will distribute $95,000 divi
dends, January 1, to 2500 stock
holders. r extern plus Is one of the'
most-wanted woods in the whole
I Industrial market. The severe
winter weather that has practic
ally mopped production, will I
have tho effect of reducing
MttH kl almost to sero, so that
i lie mills will reopen with full
! order hooks and tho probability
io( a capacity rieniaud all through
tho next building Reason. L)e-
nuiiid and prices have lucreased
steadily and Ihe wcather-entorc-
!ed HliorluKe should accentuate
both demand and price. ,
Tombstone, Aria. Klna toca-
I tlcn here for sanltsrlumt ecel-,
lent all-year climate: latitude
4500 ft.: Southern Pacific rali-j
road. Old Spanish Trail and the
lunkhead traiurontlnentul high
ways. For further lufurniutiou
addrk A. li. Uatducr, Tomb-,
Hills Bros Coffee-' ;
the pride of the West
WHAT a treat ta the senses
awaits the visitor to this great
empire of the West die sight of
our scenic glories; the touch of a
western, handshake; the taste of our
jnarvelous western coffee, and, yes,
even hearing what the West thinks
of Hills BroM
Jsfo wonder this great country is
known as the home of wonderful
coffee. It is! Break the vacuum
seal of a tin of Hills Bros. Coffee
and inhale that rare aroma. Brew
a cup and lift it to your lips! In all
the world, no coffee like this!
Because there is no finer coffee
to be had. It is the cream of the
cr0p not of one plantation, but of
the plantations of the entire coffee-
Reg.
ei2i.HillBrw.
stone, Arizona.
The Blackwell. Okla., Cham
ber of Commerce has decided to
add an Industrial Secretary to
its offlre and recently raised an
additional budget of $10,000 for
the year 1925 to take care ot
this additional work. Dlarkwell
will employ an Industrial Secre
tary In order to secure more In
dustries, as the town Is located
In the center of one of the lar
gest gas fields In the world, hav
ing an open flow ot 40,000,000
cubic feet dally and with cheap
gas, hopes to be able to build
up. an industrial city. It now
Contains the valuable) muscle and bone building elements found
in the grain and whole milk. Easily assimilated by growing chil
dren, student, anemics, etc Excellent ai a light lunch when
taint or hungry. Prepared at home in a minute by briskly stirring
the potrdet in hot or cold water. No cookin.
HILLS BROS COFFEE
V-AFstQA.
has a number of small Industries
and has a population ot 12,000
people.
o
WALL ST. BULLISH
(Aaucutrd fins Lewd Win.)
NEW YORK. Jan. 2 Wall St.
ushered In tka New Year on the
Now York Stock Exchange by
staging a series ot violent bullish
demonstrations in specials stocks,
score ot which was boosted 2 to 12
points on total sales that promised
to run close to 2,000,000 shares.
Radio Corporation common stock
was. tho outstanding feature, soar
ing 12 1-4 points to a record high
st 77.
Safe Milk
ink. .
nd LFiet
For Infanta, Inn lids, th Aged;
Nursing Mothers, Children, etc
Chucwm
1, jfewtT
nmdiim'ntr world. Blended with
Tare skill, roasted to a turn, ground
with special machinery and packed
in a special way. ' In all truth, The
Recognized Standard. Hills Bros.
Coffee is economical to use.
Tn the originaWacuwn Tack
which keeps tlw cc fee fixsh
GETSHDMESICK
PARIS. Jan. 2. Former Em-j
press Zita of Austria-Hungary:
has appealed to the ambassador's
council for permission to return
to Hungary with' Crown Prince
Otto and her family, to reside on
the crown domain at Uodollo, ac
cording to a dispatch from Bu
dapest. She asserts it Is necessary that
Otto should be la Hungary when
the King is chosen, and adds
that the peace treaty does not
forbid his return. Zita has just
received $100,000 from mon
archist friends In Hungary which
she has deposited In a Spanish
bank, the dispatch says.
Auction Sales
Fans or city auctions see us
for dates.
We buy and sell furjlture.
Bargains la new and used
Household Goods.
Radabaush-PaltersoB
123 1. Jackson
Jhone 641-J
MATERNITY HOME
1118 Winchester 3b Phone 490
Mrs. D. Cornwell
Patients Privileged to Hsvs
Their Own Doctor
Make the Kitchen
More Attractive
A few pieces of New Fur
niture for the Kitchen will
Brighten up the Room De
lightfully and make
Work Easier
Drop in and let us show
you some of the late de
signs, and
Low Prices
LENOX FURNITURE
COMPANY .
121 N. Jackson 6L, Roreburg
7