ROSEBURQ NEWS-REVIEW, WEDNESDAY, FEBRUARY 20, 24.
A Business Story
Rich in meaning to every motor car buver
How Studebaker reached the heights
i , f I
1 i
i
THE UNIVERSAL CAR
Buy Your Ford Now
"T 7ITH spring almost here thousands of
" families, anticipating the demand that is
certain to exist for Ford Cars and Trucks, are
placing their orders for immediate delivery.
Sales now are far ahead of sales at this time
last year. Advance orders calling for delivery
under the Ford Weekly Purchase Plan have
already reached a total of 255,758 Cars and
Trucks.
The prospect of securing prompt delivery id
daily becoming more uncertain. We cannot
. urge too strongly, therefore, the necessity of
placing your order immediately, if you are
planning to drive a Ford Car this spring.
See the nearest Authorized Ford Dealer
Detroit, Michigan ' r
It l not wxjHUrf to pay lor your car In lull In order
to eecun delivery. You on get on the prderrrd liet
lor early delivery by nuking a (null payment down.
Or, il you wish, you can arrange lor delivery under
the terma ol l he Ford Weekly Purchaat Flan.
U. S. LEADS THE
i;
I i If the modern paved streets nf ISO
I leading American cili.'a (which in
I the rirBt national rc-nsua of city pav
i Inn ever made In thin country have
J. reported officially tliolr paving yard-
nKPS tliiai year to the asphalt ansoela-
lion. New York.) were lncri:ed into a
single great highway 18 feet wide, that
highway would mora than twice en
circle the clnbe. The aurvey. the re-
sultr nf which have Just been nntiounc-l
cd.showa that, with an average nr IS,
feet of width, there lire f.6.!t74.8(
miles of paved streets in American'
eifea of lli.ouu or more population. I
Thin mileime by far exceeds that of!
every other country in the world. j
These 2!i0 cities, which Includo nil!
hut three of the titles of 10,000 or!
inure. population and which comprise
tii.S per cent of the 63.S9S.3S5 urban
population of the t'nlted Slates, re-1
I imi n mmhi tn 01'i.njd.iiii piiiaie t ams
1 01 pavcnieni. ii mis 4b:Mtj.Mt
square tartls. or tX per cent, are of the
tj pea tilij lu-r than water bound macad
am. These higher types in turn com
prise percent. ire of the total higher
water-bound macadam as ful-
than,
lows
Asphaltic tvpes, f3.9 per cent; brick,
21.9 per cent: mono block, U. 6 per
cent: wood block, 3.3 per cent; Port
land cement concrete, 5 5 per cent;
tar macadam, 2.5 per cent; inisccl
laneous, 1.3 per cent.
In the 65 cities of 100.000 popula
tion or more s-eportinn, the asphalt
types comprise &t.9 per cent of the
total jariiaKo of pavements higher
than waterbound macadam. The per
centages for the other types higher
than watcrbound macadam are us fol
lows;
llnck. 19 9 per cent: wood block, 4
per cent; alone block, 11.5 per cent;
I'ortland cement concrete, 3.5 per
cent; tar macadam, 18; miscellaneous
1.4 per cent.
THE story of Studebaker has
been told by many men in
many ways. Now let us tell
it to you.
Studebaker growth has in late
years been Motordom's sensation.
Sales have mounted until last year
145,000 buyers of quality cars se
lected Studebakers. They paid over
$200,000,000 for them.
All must realize that a new situa
tion has arisen in high-grade cars.
You who are interested should now
analyze the reasons.
' 72-year traditions
The Studebaker principles have be
come traditions in their 72 years of
existence. They have never
wavered. In all changing
conditions they have
brought new luster to that
name. '
Men come and go, but a
name like this becomes a
heritage to foster and en
hance. That's what we've
done we who have that
name in keeping for a time.
Studebaker has always
been a leader. For two gen
erations it led in horse
drawn vehicles, now prod
ucts of the past.
Most of you remember
Studebaker carriages
queens of their time. They
were used by multitudes of people
who loved quality and style.
When motor cars succeeded them,
Studebaker became the logical leader
in triat field. Any other place would
have been an anomaly.
The only way to the top
A concern of this age has one fact
ingrafted in its fiber. The only way
to leadership is through super
service. The leader must excel in all you
seek in quality, in beauty and in
value. There is no other way to the
top. Every stretch of the road is
strewn with wrecks of those who
tried another.
What others say not what you
say determines your place in the
long run. In every field of endeavor
one tnust accept that fact.
Ve had the money, the plants, the
presige. We had the incentive of
Studebaker traditions. In time we
secured the men.
We told those men to build for us
the utmost in fine motor cars, regard
less of all costs. We pledged them
our good faith and our resources.
The cost was $50,000,000
We built new factories modern
plants. Ve fitted them with new
equipment 12,500 up-to-date ma-
Find Out Why
People paid over $200,000,000 last year
for Studebaker cars.
The result is now a demand for 150,000
per year.
Over $50,000,000 in modern plants and
equipment to build the finest of fine cars.
One of these cars, built in 1918, has run
475,000 miles. That means 80 years of
ordinary service. In December this car
made the trip from coast to coast.
15 to conform to those standarrk
exactly. "
We invested $8,000,000 in a rjron
forge plant to make all our own dror.
forgings. $10,000,000 in body plan
to build all bodies to our standards.
We employed 1,200 skUled inspet
tors to see that all standards we-,
fulfilled. There are 30,000 inspec.
tions cn Studebaker cars durW
manufacture, before they go out from
the factory.
That's the whole story .
That's about the whole story W
simply followed the never-changine
Studebaker principles. We gave to
our buyers the utmost values they
could not match. Th. tuJL
turned by tens of thousand
to Studebaker cars.
Over 750,000 of those cars
have gone out. Their pet.
formance has developed a
demand for 150,000 per year.
Every increase in sales
brought a lowered cost,
which we promptly gave
our buyers. Today these
. fine cars are offering values
which no rival can approach.
They have made us the
world's largest builders of
quality cars.
We deserve a hearing
LIGHT
SIX
chines. Of the $50,000,000 in our
plants and equipment, $32,000,000
has been invested in the past five
years. So it represents the last word
ia efficient manufacture.
We established a Department of
Methods and Standards, to .x for
every Studebaker detail the maxi
mum of quality.
We created a Bureau of Research
and Experiment, employing 125
skilled men. They make 500,000 tests
per year to maintain our supremacy.
They fixed countless standards,
including 35 separate formulas for
steels, Then on the most important
steels we offered makers a bonus of
SPECIAL. SIX
, Now we deserve a hear-
ing. All who consider a car at $1,000
or over should learn what Studebaker
offers. That in fairness to yourself
and us. Check one by one the advan
tages we offer. You'll find them by
the score.
Remember that 145,000 who did
that last year chose a Studebaker
car. There are nine chances in tea
that you'll do it.
Consider our record, our accom
plishments, our policies and princi
ples. Consider that we have $90,
000,000 at stake on satisfying men
like you. Don't buy a enr in this
high-grade class without seeing what
we give.
5-Pass. 112-W.B. 40 H. P.
Touring 995.00
Roadster (3-Paes.) ... 975.00
Coupe-Roadster (2-Pasi.)- - 1195.00
Coupe (5-Pass.) - . . 1395.00
Sedan 148S.00
BIG
S I X
5-Pass. 119" W. B.
Touring -Roadster
(2-Pass.) .
Coupe (S-Pass.)
Sedan ...
50 H. P.
- $1350.00
- 1325.00
- 1895.00
- 1985.00
7-Pass. 126" W. B. 60 H. P.
Touring $1750.00
Speedster (5-Pass.) ... 1835.00
Coupe (5-Pass.) ... 2495.00
Sedan - - - - 2685.00
(AH prices . o. b. factory. Terms to meet your convenience.)
W. A. BURR & SONS
Central Garage Roseburg, Oregon
THE WORLD'S LARGEST PRODUCER OF QUALITY AUTO MOBILES
J. VI
111
" . ..;
O-
E
SPRING IS COMING
Tin's being the time of the year to have
your Electrical Plant in your Car gon
over. Inspection free of charge ly men
who know no guesu work.
ROSEBURG SERVICE
STATION GARAGE
Incorporated
6TEPHENS, LANE
AND ROSE STS.
ROSEBURG, ORE.
PHONE 68
One hundred and twenty-five SUidc
lukrr cn.;ineers. metnllut gusts, thorn-i-ts
and I'H-ctuinu'H io-lay devote their
time ami tlnnithl to Hit- development
ami tests of new Mean In motor car
desisn, construction, operation and
Kiuiimienl.
Tliesr men i,y a vital part in the
introduction of new impels, such ns
itt.e l!i;4 Studehakers; in better manu-
fi'tiiriiiK mcilioiK ami In rmn-tanllv
I Kuanllnif Hit. huh Mta.ndHrdn In cur
pent production that have loni; made
i Stud t itker u leader in hie oiump
tt'i'inifacturi' of Msh quality, six
! e lilaier can.
I 1 lie LitMU.iwn ie In tilth these men
'irk are ilc-imed. constructed anil
cituippt t at treat cost tn pnnide piop-
r fa, j'.itie f..i- (he indicate i,pd pains
ii.tkiiiK ik ti nt iiium ho handtt-l.
I 500.030 Teats AnnuaMy
j Many thousands of dollar hare
li' t-n t'tit ty Studctiaker to nuip
t'ese latoratorien Kith the finest
, t, a'laa ilet !tcs. cuatea a:'.d uiaeliin-
crt. Hundreds of these arc ri finol;.
! e.-nstrii, td that they tlctc.-t lmper
jf'Ctaui.s that only the powerful micro-
jrHPiie oual othfrwi?t disclose.
I Laboiatury ciiioit are given un
limited freedom In Studebaker'g vast
plnnVa. They enler into every activity
In their search for the ultimate in fine
s'x cylinder motor car creation and
toiisiruciion.
Some select and test steel. Iron.
brass, wood, leather, filass and other'
raw materials anil special equipment I
picked at random from the stream
that flows incessantly Into the vari-j
ouh mammoth dotiartments. Still'
others of these one hundred and twen-j
ty five men work out the correct do-'-Kit:n
and check the finished product
for satisfactory performance.
Kath year more than 5O0.000 such
tests are made In Studebaker labora
tories. OuesHwork In materials, meth
ods, construction, operation and per
formance are thus eliminated.
Many Precision Operations
In the nianulaciure of the three six
cylinder Studebaker models, 1120 me
chanical operations nro accurate to
oiie -thousandth o an inch. 360 to one
hall thousandth f uu inch ;-nd many
j others to one-tenth thusandth of an
I inch, or ten times thinner than a
IciKarette paper. Smh accuracy, while
costly, makes possible the construc
1 lion of motor cars tiiat give eniiurinK.
I economical and dependable service.
J Uut Studebaker toes far beyond the
unusual work of us icstins laborator
ii s to taftkuanl the tmerests of
Studt baker ov uej-.s. One thousand
hilled inspt-i tins guard against im
pel fettion in m.ti. uiacture ami as
seiab.y. Tliese m. n make 3v,uv0 in
s pec t loirs daring manufacture before
the cr are passed ihruuih tor final
delivery.
thouch seldom encountered, which .
in erenllv mlsleaillne. in enma ena...
the insulating material la used In the i
construction of the plug la porous.
pornilttliiK a leakage of the current !
throuicu the porcelain. In addition
to ihia the carbon, which is one of
thn products of com justion. Is ab
sorbed, so thut in time what was
once an insulator becomes a con
ductor. The spark plug may be tak
en apart and cleaned, so that it n-
pears In perfect condition, yet tt will
not operate saiisractorliy wiih the
result that another part of tho nvs-
tem receives Ihe blame. TTk
remedy in such cases l to rtr
the pine. Antomnnite im.
SI'Aliii Ti l . TK(l lil-K
Mest drivers nud meclianlca are
I familiar wl'h the usual apark pluit
troubles. Uo'.vwer, luera it cue,
We will be glad to see
you at
SARFF'S
Auto Wrecking
House
329 North Main St.
the place to buy your
auto parts and save your
self some money. Parts
for most all makes of cars
at 40 to 80 per cent less.
Phone S53
The Eyes of the World are on
Jor Economical Transportation
The remarkable rise of
Chevrolet proves that the
Chevrolet Motor Com
pany has correctly gaug
ed the shift of public
sentiment towards the
most economical unit of
transportation which also
meets modern require
ments as to quality.
Call at our showrooms, r
the much-talkcd-of SITERK
models, and see why C1J
jumped from sercntn W
place in sales. Leaf i0
daily utility "J Je,r g.
health and hPP
obtain for a sura K
almost any American f-
easily finance the pure!"1
ED MARSH MOTOR CO.
Phone 446
Raft11
- '(