ROSFBTOI KEWS-BKVTEW. Tmnsh.ir. jAfHT 5. 1022
PAGE TWO
ROSEBURG NEWS-REVIEW
Issued Daily Except onday.
flbruneflitcft.n's
St Sett Satca
! Friiit Meeting to
Be Held Tuesday
aiiDOPDI Lfi-lflM BlTITfl
Dally, per year, by mall.. ...i
Dally, six month, by mall. ...
DaHy, three months, by mail I
Dally, single month, by mall
Dally, by carrier, per month
Weekly News-Review, by tnall, per year
1.00
jLuwiud u xscouusiau manor May ii, IKiiO, at the post ouicv at Hour
burg, Oregon, under the Act of March 2, 1878.
UAMtb.MiMi. UtU, CO.. JAM All! .1,
success of Advertising drives.
In every field of action you can get tremendous results by
working to secure public attention for some one idea. The lib
erty loan drives during the war showed what marvelous successes
could be achieved by hammering on one proposition day after day.
The same results can be secured in the advertising field. They
are particularly remarkable in cases where some one article or
line of articles is picked out, with the effort to get people to think
ing arid talking about that one thing.
A remarkable instance of how an advertising drive can push
a line of goods is given in Printers' Ink, in a story telling how the
Springfield (Mass.) Gaslight company promoted the sale of tank
water heaters. This company recently launched a 30 days cam
paign to sell these heaters. As a result 1070 heaters were in
stalled in that brief period. '
The principal force behind this campaign was advertising in
three newspapers of the city. An advertisement was tun each
day in some one of the newspapers, featuring the main points of
11. .1 - . . . U .' I, tii.J..A fnn i e 1 o 11 rt irtn aA Act-
ferred payments beginning 30 days after installation.
Such an instance goes to show that when you present a series
of well written advertisements, giving good reasons why it is for
the interest of the public to buy a certain product, people are in
fluenced thereby. Constant dropping wears away a stone, and
constant repetition of an idea, if good and sufficient reasons are
stated, makes people think and act.
Most business people would have said in advance that 1070
of these heaters could not be sold in 30 days, even in a city oi
130,000 people. The attainment of this truly remarkable result
should suggest to some of the business men of Roseblirg what they
could do by a consistent and well thought out plan of pushing
some specialty through advertising.
; o
TEACHING HONESTY IN TUBLIC SCHOOLS.
Htillld ?.
ill-
The president of the-National Surety company of New York
recently addressed a letter to' a list of school superintendents all
over the United States, asking them to establish weekly talks in
their schools on the subject of honesty, in an effort to convince the
children that honesty is the best poley. A good many school au
thorities have consented lb "make this arrangemeht. The appeal
pointed out the tremendous crime wave that is spreading over the
country, and spoke of the necessity of taking steps to counteract
it.
There are many young people today who have no conception
of the necessity of square dealing. No effort has been made to
Bhow them honesty pays. They read in the newspapers about the
work of bandits and burglars, and sotne of them reach the conclu
sion that thieving furnishes a short cut to prosperity.
While the schools have almost too many subjects to deal with
now, yet they must always be ready to give some time to such a
fundamental idea, when the need of emphasizing it Comes up.
Honesty is such a fundamental idea. A period of a few months
each week, given to talks by the teacher, with instructions to the
children to find and recite instances that honesty pays, ought to
bo useful in giving the pupils a correct point of view.
Such lessons should not be haphazard, or be taken up by a
teacher without the right kind of preparation. Some text book
should be issued and used giving illustrations that would make
the subject interesting to children, with concrete instances out of
real life showing that honesty pays.
Education is Useless Unless the young person gets these foun
dation principles.
o
The children of any community form a tremendous reserve
of energy that can be utilized. For instance, the Martinez, Cali
fornia, chamber of commerce recently made large use of child
enthusiasm, in a movement to clean up the town and get rid of
fences. The city was divided into blocks, with three chairmen to
each district, consisting of a mnn, a woman, and a Coy Scout.
The chairmen selected two captains for each district, one a boy
!nnd one a girl. Each of these block captains then organized a
team of boys and girls to do the work. Then the block captains
distributed literature to everyone in their respective districts,
urging them to trim shrubbery, burn the grass on vacant lots,
clean up rubbish, tear down or whitewash old fences, etc. A mo
tion picture theater party was given to 800 children, the tickets!"'"1 H"' ,"'r ) work i iiim."
being given only to those who had clean! up their homes. This The cow b"iXr flrk t
campaign snowea now mucii can uo clone when the children are
tiOOO KI KMNG FOLKS
It hIhii happens llwt about thin
time of Hie year Hie Unit, you
know we are all brbnining over
with tha Kiiirlt of optimism, Kewr
Yinr n-aolulloiiH are always opti
m 1st Ic until tlit-y run for three or
four months and then the edge be-
Kfn to wear oil and old ii'.an 1'ewil-
iiiImii l xt In for hie full Hliare. nut
Hiiht now, ye iil. thinks i a good
tliiin to define Optlnilfin. From the
puH-rs of the V. S. wo lime managed
to clip tin- loiiowiiiK (ifiiiutiona:
IH-MItT KTItAXDS.
An npthnlMt In the man Mho comb
a frw Mtray hairs serous a naiu m-au.
Ml I lord (Del. I Chronlrle.
WAV. GltOl.MJS.
Optimist: A man who can make a
mole hill out of a mountain of
trouble, Oklahoma News.
FU.L gtAKTF.K.
Optimists are exiievthiff to ftoon
Ret two full lill' out of every twb
hltit. Washington Time.
Tltl STS TO THItKAD.
An optiiniMt inuat be a man who
put entire confidence in the Htixpeli
der buttons on his trousers.
"Topic of the D.iy" Films.
5lt'K HDD OXF.S.
An optimist Ik a man who lets Ms
wife buy his ties and tells her they
nre Just what he wanted. Vaude
ville New.
MOOXl.IfiHT MADXKSS.
An otlmlst I a man going np the
river with a canoe, a bashful girl, a
basket, a blanket and a couple of pil
lows. 4 ranford Sjiark.
HOW AIIOIT Hl.M?
The optimist remarks, "The girls
must have their little fun." as he
flr.igs those broken cigars out of his
breast pocket. "Topic of the Day"
Films.
Hi'XfjRY norm
The champ optimist Is a man who
(mil to the average bnniniet to get
something to rat. Winnipeg Free
Frews.
SOMETIMES IT DOES.
An optimist is a mnn who puis his
lint In the alleged rnck under the
theater seat and expects It to stay
there. Xnshville Teniiessean.
IX FOIl A Tlt.V.Ml'.
Here's a definition of an optimist:
A stranger who goes broke in Scot
land, expecting lo borrow his fare
home. lloston (Muss.) Kecord.
WF.I.L FED?
An optimist is that husband who
believes his wife as good n cook as
the dinner guesta assort. AVestfield
(N. J.) leader.
St l'll TASTE.
It takes an optimist to rejoice In
the fnct that after a woman has tired
of Ills kisses he can eat as many
onions as he likes. Dttliitli (Minn.)
Herald. i
"
WHAT WOl I.D KOSKDCRG BE
Without t'hns. I.fnj'a niiplo
Fruit growers are greatly Inter
ested in the meeting to be held at the
court house In Roseiiurg on Tues
day. January loth. The meeting will
begin at 19 a. hi. and will continue
until 3:30 In the afternoon with an
Intermission of one hour from 12 to
1, according to arrangements com
pleted by Fruit Inspector Armstrong
Moving Planes to
Take up Fuel
PARIS, Jan. 5. An invention re
cently perfected by Uodtrey Cabot,
of Cambridge, .Mass, the American
delegate, is designed to make possl
ble the taking up of fuel by an aii-
1 plane In motion, una aroused great
interest at the first Congress ou Aerl-
I ul Navigation held here.
Trans-Atlantic air travel would be
Without those monster street
trmectlon nioniimenls?
Without S. W. 1'erklns' elevator?
Without S. 1. Jones' peppermints?
Without Fred C'hapnuui's weigh,
lug scnlos?
Without Dill Mutt's paper delivery?
Without tNipcorti George's wagon?
Without tlnwo dried up drinking
fountains?
Without Sam Simmer's captured
stills?
Without the city council's parking
ordinance?
!.
The Medfnrd woman who ndver-
tlsed for a hubby, got one and then
fleeced him out of a largo stun of
audi, tins an eye for business. Hut
then. It only goes to show that It
pas to advertise,
ft
FA1II.E.
once upon n time there was a
nun who had HiilTliient courage to
refuse his little hoy a nickel in the
presence of n guest.
A synonym is a word you use In
place of another, when you can't
siell the other.
0
INXl KXDO.
"I wish I had lieen a grocer," de
clared the poet.
"Every Ids has Us drawbacks,'
said the grocer. "Mow 1 can't sell
rotten stull."
AMK ALWAYS.
Drencher (solemnly) "llastns. do
yo' lake this woman here for better
or for worse?"
Kastus (from force of habit)
"I'nlmin, Ah shoots It all!"
O !
iHH.it i:.
"I'll lilt rli Hie cow up to the plow.
rrr u.n..i.iij. ,.,.,i,,iMnt .,r I greatly facilitated by this method as
the -Hood River branch experiment ' t0P t ' alrfen s Islands" would not
station and Prof. Clayton L.. Long, be necessary at intervals in the At-
extension horticulturist from the Ag-i laniic ocean ana airpinnea wou u
ricultural college at Corvallls. will have much additional space available
be the speakers. Prof. Chllds. prob- for passengers and mall which other
ably knows more about the control of wise would be taken up by fuel suf
scab in apples and pears than any I ficlent for one crossing,
other man In Oregon and be will! Mr. Cabot thinks that trans-At-make
this topic the theme of his ad- Innlle air navigation will be a paying
dross it win h tho advantage of proposition within 15 years provided
every opple or pear grower to hear I airplanes do not carry fuel enough
this speaker. i Jor an ram mp. .... u. ...... .
p,i t i. ,.!, i ivo nna'of fuel and a maximum of space for
of his illustrated black board talks mail and passengers It could be made
a successful enterprise, Mr. Cabot
to prune and apple growers. He will
probably deal with the subject of
orchard fertilization. These illus
trated lectures are especially instruc
tive and must be heard to be appre
ciated. The meeting will be very
instructive for all classes of fruit
growers and all should plan to at
tend, Mr. Armstrong says.
tiald. He assumed that oceau cross
ings would be quite ordinary occur
rences within a few years.
Don't forget the Pink Parasol Fri
day evening, 8 p. m. High School
Auditorium.
Boost McNary For
Place onCommittee
Build a homo, wo will help you
Page Lumber & Fuel Co.
TO HOLD INSTALLATION .MONDAY
An Installation of officers and lnla
llon will be held at Oakland Monday
in the Neighbors of Woodcraft, Oak
leaf Circle. Itetwcen fifteen and
twenty members of tho Lilac Circle
No. 49, the Roseburg Chapter, will
go to do the work in the installation
and Initiation ceremonies.
ABOUND TOJS TOWN 0
Arundel, piano tuner. Phone 189-L.
WASHINGTON. Jan. 3. Senator
McNary is under consideration for a
place on the senate finance commit
tee created through the death of
Chairman Penrose. This committee,
which deals with tariff, taxation and
financial questions, is generally rat
ed a most important committee and
is much sought. Senator Smoot of
Utah Is the only far western member
at present, and the movement toward
McNary Is backed by western mem
bers, and his associates of the agri
cultural bloc who believe the west
is entitled to better representation
as against the manufacturing east.
Strong opposition has appeared to
Fmllnehnvsen nf Kpw .lprnev. who
was at first thought to have the in- Co.
side track and objection Is also made
to his colleague. Edge, who has been! --"r. ana airs. s. u. touner oi uuiv
favored by the easterners If Freling-1 spent several hours in this city yea
huysen loses out., ! terday attending to business mattere.
McNary stated today that he has '"ey reiurueu io uica nuiut.
given the matter only passing consid- night.
oration, feeling, that he la already!
well nlaepH nn comm ttees and that u. K. jiiurria ui rwnnona
eastern senators probably
Painless extraction et teeth at
room 9, Masonic temple. Dr. Nerbas.
Goodrich Tire Service. See us, C.
A. Lockwood Motor Co.
Don't forget tho Pink Parasol Fri
day evening, 8 p. m. High School
Auditorium.
Good goods, good service, reason
able prices. Page Lumber & Fuel
Phone 242.
arrived
would here last night, to attend the funeral
claim the vacaucv. .. .. . services or j. u. Aieiarnan which
T'.,' ..' i.i l. vnrfl hplrf lolnv Mr. Morris is a
to give iin his membership on the ag
riculture or commerce committee if
he goes onto the finance body, both
Important committees for his state.
Several Western senators have nrged
him to say that he would accept, be
lieving that he stBnds an excellent
chance to win If he will announce
his candidacy;
brother of Mrs. McCIarnan.
Don't forget the Pink Parasol Fri
day evening, 8 p. m. High School
Auditorium.
M. O. HAJCABAUGH
Real estate, livestock, farm and
merchandise auctioneer. Dates made
at O. W. Young ft Son's, or at 530
Vorth Vine.
Dr. and Mrs. R. D. Murray left
last night for their homo in- Myrtle
Creek after several hours spent In
tills city shopping, visiting and at
tending to business matters.
W ATKINS PUODTJCTS The en
tire line of old original reliable
goods for sate at one place only In
Roseburg. 120 West Lane St.
Phone 177.
&"er-J When.
organized and set to work on civic projects.
-o-
do.
ft
Uiiseshurg is going to stage n reg
'lut' July Ith celebration this year,
. , ... . , t according to A. T. iJiwrencc, the
Among the communities that did especially line service in plumed i.nd.r of the hand. Th.
Marling tutlilie works lo provide employment for idle
llardncr, Massac husetts. This city or 17,000 felt keenly last sum-1 dads' ,ah"Hk,, V.r'
mer the distress of aliout 500 men who were without jobs. lt was ,
dWided tobeKoHlpl.licytotakeupmvdedpullicwork.Snndput ..oll. K k ,,,, on
uieiii ailing nnu give mese men a cnance lo earn something. These Hoomer Mill when n come to "rut-i
unemployed men cleared and graded and built the foundation "p" 7!"" ''!"'"' ,vu.' '" 1
t , i . . . ;cellnn would make the Itlue (trass
lor a new town hall, mey constructed a fine concrete mad, they" j region idush with shame.
developed a ball park and a cemetery. Altogether the town laid !
out f:J0O,CK0 and provided means of support for men who other- Lit "'iSSh-TAS
wise would have had to ask help of the town to keep going. They '" '"id up while going thru
have completed needed improvements, which would have probably , WWHls' 9
cost them more if they had waited, and they have given working- IN instiit vt E.
men the impression that their home town cares for the welfare of "Why i Fred in disgrace wiih
iU Citizens, - ( Mi.rsnerllr. MVe?"
I "He nwr hastily when her mother
ft enlmtl (he parlor."
"Well, a genlleinnn should rise "
"Ami dropped the Klrl on the
floor."
I.AI'K I'KIIKINS SF.:
"Jest wlwn teller thinks he's
mita riebt lb tlm o hbi flivver aHe
1 out." "
"Dead men tell no tales." Neither do deaf men, and anybody
can be deaf to tale-bearers.
Some men love home so well they don't like to spoil its happi
ness uy going mere.
C6
l.vWf
im
mm
medctly ii lost ib 3 orcs.
for- fyood..
be ihe ortlv 4Kin6
re-formers have overlooked.
" TS
PKyboSy Cftn. succeed. 5a doing notfiiet6
Arid
fiood
of OJ
Yu'lf -find A1 "many, -folk who 9a
. ikinfr 'na't So -foltcl who say "tt is.
mam
No trxSK ha
' Mere 5i'ze i
-nothing
" - - . w .
sJliJian. la a
1 complete control o-f K'r"l
h Cnri fct t'p Itt. ther mcrnjrift.oj) ern'ify
5ltf can.' ftp -to bed aCrilijJvfc.
. HCZ HCCK SAYS
pstche oit -the
Itat c' the pant tire
51(51 or laiirtcsy
M much A i2tn. cf
v
Ta 1 1 T-.- -V f "
S!3l I
IS ADVERSITY
NECESSARY ?
For siinio r'Jople a doso of adversity
Is often as needful as 8 dose of
medicine but it is never pleusant lo
take.
Vroner preparation is tho best anti
dote for adversity.
An account with the Roseburg Na
tional Dank will help yon to become
a regular saver.
i'o Interest Tald on Savings Ac
counts.
The Eosebu National Bank
Roseburg, Ore
Yankees Look
Good For the
1922 Pennant
V.y HENTIY I,. FAItRELL
(United Press Staff Correspondent.)
NEW YORK. Jan. 5. If Ban
Johnson asked waivers on the Ameri
can League pennant, tt probably
would go to the New York Yanks.
Other club owners around the cir
cuit are practicully unanimous in
the opinion that the team of Miller
Muggins has sewed up the race be
fore It Btarts.
With a pitching stair consisting of
Carl Mays, Waite Hoyt, Joe Bush,
Sam Jones, Harry Harper and Lefty
O'Doul, it looks like the Giants are
out to "do" a Baltimore from the
opening day. .
Hugging, of course, will be handi
capped until May 20 when Babe Ruth
and Bob Meusel will get into their
first game, but with a pitching stall
like that many managers will say
that It is a trivial worry about Ruth.
Toward the end of the last pen
nant race it looked like the St. Louis
Browns would be the real rival of the
Yanks In 1922 and the club from
down the river still looks good, es
pecially if Dave Danforth comes
through.
The Cleveland Indians took a long j
shot from the distance. Stuffy Mc-
Innls will fill a long felt want at first!
base, but his price waB high, as
Speaker had to get rid of Elm
Smith, the hero of the 1920 work!
series and a great outfielder. 1
None of the other clubs look lit,
they have a chance to bother tt
Yanks. i
While New Yorkers are confides
that the Yanks will repeat, they it.
not as optimistic about the Giant.:
The fans who saw the St. Louis Care'
making their last dash through U;
National League last season knot,
thut McGraw has a job on his banc'
to repeat.
In most of the major league citltl
the acquisition of Heinle Groh
regarded as penuant buying by tt;
Giants, but the Polo ground but-
do not think so. In fact, the opinio:
Is expressed that the Giants wet
weakened by tho deal and that ti
ll re not as strong as they were belo;
the last race started.
The bugs are having a hard tin
reconciling themselves to the losst:
George Burns and they are not ples
ed with the Idea of benching littl
Johnny Rnwllngs after the grei
work he did with the club last set
son.
"SCNXY" LOS AXtiKLKS t
l.S FI LL OF SII1VKR
LOS ANGELE9, Jan. 4. This cl:
shivered this morning when tk
temperature of 42 degrees was n-'
corded. Below freezing temperature:'
were reported at many Southern Cal'
ifornia points, but it was said cc
damage had resulted except possibly
to tender vegetation in a few low-lying
districts.
WANTED!
Farmers and Fruitgrowers who expect fo use ultrato or other fer
tilizers this season should send In their orders AT ONCE.
Also for tile or wire fencing.
Farm Bureau Cooperative Exchange
MANSFIELD BOX CO.
North Roseburg Phone 5l0 J
EGG CRATES
500 lots $20 per hundred Less than 500 lot $22 per hundred
Different From The Rest ! i
The Peerless Electric
For Long Life they have no equal j
the best light globe on the mar- i
ket. A style and size for every pur- I
pose. You can save by using the j
PEERLESS j
Everything that is Staple in Hardware
Churchill Hdwe. Co.
KOSFIlVltG, OREGON.
Did you ever stop to think?
Churches may t tloscd (six days In tb week))
schools two days; the post office Sundays an! boll
day; the banks and stores ditto. But our planti never
know a day off, not eree in Boar 21 hour a day.
every day In the year, erery year of your llfw. Boom
or panle. winter or summer, day or night, our plant
re on the Job to keep yon supplied, to keep yon com
fortable. KVim THINK OF THIS?
Douglas County Light & Water Co
J
mt wm w