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BOIBBCRO NEWS - BEVHJTW
laaaedDall J Kscvpt 4r.
B. W. Batra I.. Wlibrly Urtt Battap
and a more vital fact where public
stairs are concerned. It is the public
psychology the way the public feels
ibout a question that decides elec
tions, changes governments, creates
evolutions and starts wars. The
i
8UH 11TION KATUa
Dally, par yaar. by mall :!!!
Pally, alx monlha. by mail 4. 100
By Carrtar, par month 0
Tha Aaaoclatad Praaa la nclulaly
antltlad lo tha uaa for republication or
all uawa dlapatchaa credited to It or
not.otbarwlaa credited la thla paper
and alao the local newa publlatied bare
la. All riKhta of republication of epe
clml dlapatchaa beretn are alao raaarved.
Callforuians may bo unreasonable,
n the way they feel about the jap-
these question but that It the way
theyf feel, and from present indica
tions they aro not going to feel any
uthcr way for all Ihe logical lectures
read lo them by the scornful east
ern editors and statesmen. Would It
Must be turned into Cash,
REGARDLESS OF LOSS!
Kntared a aecond-ciae matter May
17. 11120. at the poet office at Hoaeburg,
Oregon, under the Act of March t. !'
Itum-hurif, Orw., Ifc-wmla-r 4, 1IKSO.
not be the policy of wisdom for the
nation as a whole to accept uau-
III 'IllSillll 1?
toiina psychology as a fact, and try
to understand It?
hIMI'I.K Tl V 'UU Glltl.S.
K.M.IOHTK.M.VO THK WOlll.l).
Advertising enllKht.-nB Hie world.
It la educational. It can't help hi-inx.
Its Job la to tell the public tilings II
pays to know.
Take talking machine-, for In
Ktanee. They didn't mean much In
our ll till adverti.nis look hold
and Bhowed how they brought new
entertainment Into Ihe home.
Take automobiles. More I ban
half the average man's knowledge of
them and what they'll do came
straight from the ads.
Take kllchen cabinets. Take add
ing machines. Take ready-made
clothing- Take alarm clocks. Take
health foods. Take floor varnishes.
Take any modern Improvement of a
standard ulllliy.
Advertising Introduced them. Ad
vertising educated us t them. And
the man who didn't know ubout talk
ing machines and autos and Ihe rest
wouldn't be an educated man.
Sometimes advertising Is frankly
educational, without trying to sell
anything.. In Industrial disputes bolh
sides are nndlng that advertising is
the surest and easiest method of In
forming the public of their views.
Public service corporations have edu
cated the public in many mailers of
conduct through advertising. Lots or
applied patriotism has been taught
by the advertising route.
Old Professor Advertising Is one of
the most learned members of the
world's faculty. And he has what
some professors don't have Ihe
happy knack of putting his Ideas
across.
He is at his best when he turns
to a practical question of pointing
out the merits of an article that peo
ple serve themselves by buying.
People are always interested In
themselves. Professor Advertising
turns this to good account by show
ing them how his wares will benefit
them.
Mome lessons that advertising can
teach are big and nalion-wide. No
body can spread them broadcast so
quickly as Ihe Professor.
Some are smaller and slrlclly In
cal. The size mnkes no difference. Ad
vertising automatically adjusts Itself
to the size of Die Job.
If you have goods or service that
the public ought to know about, let
advertising tell the public what ft is
and why It is.
That's practical education.
KATS AHOI'T Til K JAI IMtOM.KM
A newspaper that hns IUMh ftym
palhy with thn California ut 1 11 ml
toward thn JnimncHf puts tin ri"ku
in Hiit hi a niHtihel, thus: "Th Jap
an oka own one tenth of on prrtnt
of the land th.'y ctillivatn In Califor
nia. The land they rultlvutn in 1.6
percent of Hit farming laml of tht
Btale. Th farming land of th Rial
1h on-rounh or im Htatw a acreage.
I-eCs not go to war." It la a very
clever Htutement. AMHinnfng that the
fartn art approximately correct. It
puta thn Calirornianit In thn light of
making a great ado about aliimat
nothing. Another fact much referr
ed to at prcHent, 1b that the Jap
anese In California, an hJiowii hy the
hint ceiiRiin ffgureK, are only about
two percent of the Htatf's popula
tion. Thus the Yellow problem of the
Far West dwindle) in Importance
compared with the black problem of
thn until h. Yet when nil thirt'ls tuilil,
thn matter 1 not net tied. For the
blggeM fact of all la overlooked
namely, the way ihe Americana In
California feel about It. There are
two kfmln of facta. ntatlatlcnl nnd
pavchological. A Htute of mind la
Just as much fact as a set of figures
After all, the modern young girl
Is not ao hopelHa as her (led adorn
sometimes maintain. When the lead
ing girls of a big high school Join
in a movement for sensible, stand
ardized dresa, and draw to their
causes moat of their mates, it begins
lo look an if modeaty and good Hnne
wore not among the lost arts. The
conventional "middy blouse," skirt of
comfortable length and fullness, cot
ton or wool stockings and broad, low
heeled shoes constitute the chofen
eosUmie. In addition. nirnDle hair
(IreHsing has taken Ihe piuce of more
hi ho rule slyles. As there are well
toward a thousand glrla In Ihe school
ihe effect la one of smartness which
the snappleat military corps might
envy. The idea ban been adopted en
thusiastically by the girls lo whom
dreaa Is not a matter of money but
of preference, aa well aa by those of
moderate means.
There Is a similar agitation for
suitable coHtume In buslnas circles
lliuost everywhere. It seems fairly
iHHiiied that before long the young
glrla attired for ihe work of the day
in filmy waiHta. tight skirts and mad
hatter hair will be noticeable for
their rarity Instead of their prevalence.
In order to get their regular sup
ply of Christmas "cheer," Portland
and Seattle residents have forwarded
checks to Canada aggr gating Ihe
stupendous sum of one hundred
thousand dollars for liquor. The dis
tribution of these conHigninenta will
probably keep Ihe federal officials
"hopping around" like a bull frog In
order to catch the dispenser and consumer.
No surprise need be expressed at
'he news that one of the ambassa
dors at Washington has felt II nee
ssary to order $4,0t)0 worth of
whiskey from London. Kverybody
knows how many friends a man with
;i private stock has in thla country.
A crooked politician is one who
believes that somebody can fool all
Ihe people all the lime and it's up
to him to do it as much of the time
us the others will nllow him.
TRe proliieers will' be suing Un
do Sam for damages one of these
days, for the mental anguish (hey
all suffered when some of them
were nearly put in jail.
Damage to business from cancell
ed orders for goods is estimated at
$i!riu.uH.oiin. Damage to business
morale Is more than that.
A Keep Your Word Week has
been suggested by oiu- of Iho week
enthusiasts. Why start It now. Its
all most of us have been a bio to
keep for several years.
Congress is going to set up a bar
early next year. Hut don't jump nt
any rash conclusions. It's for Immigrants.
.Shop early and avoid the rush.
Koschurg merchants have (be goods
but they're going fast.
Many an nmateiir brewer will try
lo raise mult next year by pluoUng
some In his back van)
Wealth isn't everything, of course,
as has been Raid bo often, hut then
neither Is poverty.
A busybody is always in a hurry
lo get to a place thai he will be in
a hurry o get away from.
Seml-coinplaccucy is the root of
much failure.
Just a little sunshine. Mr. Weatherman.
Underwear Time
We Have It AH Rinds
At Pre-War Prices
i
New Goods Coming in Daily
Dresses, Coats,
Skirts, Waists
and all kinds of
Ladies' Ready-to-Wear
at the new low price levels
BURCHflRffS
SQUARE STORE
Our full page ads in Tuesday's and Wednesday's News-Review,
explained our reasons for placing our entire stock at your mercy
At Prices You Will Never Hesitate to Consider.
Ten Days of Profitless Prices !
A FEW PRICES FROM A LONG LIST:
All regular Cinyhams, 25c & 30c All regular Percales 29c
All regular Outings 24c All Silk Hose , off
All Fancy Figured Salines 75c
A Wonderful Assortment
of
CHRISTMAS GIFTS.
Everything reduced over
15$, some things re
duced 50.
$ $ $ $ $ .$ $ $ $ $ $ . $ f .
Grants Pass Man
Gets Appointment
SAI.KM. Dec. 3. Appoint mont of
Frank C. Brumwrll. of (iranlH Pass,
to miccerd Will H. Ilpnnett, reslcn-
d. aa state Hiiperlnh'iiclent of banks
wua announced by tn statn mnK-j
ins lioard this morning. The ap
pointment wan tentatively decided at
:i meeting of tha hoard iuhi ftionuay j
with Acting (iovernor W. T. Vinton
nreHent. Tho announcement, how-1
ever, waa delayed pending approval
hy (iovernor Olcolt who la In Penn
sylvania attending a conference of
overnora, which was received this
morning.
Ilramwell has for the paxt four
ears been cashier of the (irants
Pass Mank & Trust Company at
(rnntH I'aHS. Prior to that time he
was registrar of the V. 8. land of
fice at I.a (irande. Bennett's resig
nation and Hramwell'H appointment
effective January 1 when Hen-
nett goes to Pendleton to assume
the duties of vice-president of the
Inland Empire bank.
WI.VVKIt ! W ATCH "OXTKNT
The Ingnrsoll wntch contest rec
ently conducted ty Turick. the jew
eler, was won by J. It. MeCoon of
this city. Twenty-nine watches were
placed In the windows, together
with empty boxes, and a prize of a
watch was offered to Ihe one guess
ing the nearesr number. Mr. McCoon
guessed exnclly the number In the
window. There were 297 guesses
submitted. 13 being the lowest es
timMe, and 1'US the highest.
o
Advertise In the Ncws-Itovlow.
KKSl'I.TS? our want ads get them
Jeter Is Ranked
With Billy Sunday
A Corvallls newepaper the other
lay placed Jerry Jeter In the same
list of evangelists an Sam Jones nnd
Hilly Sunday. Mr. Jeter is vh;it he
rullH a plain "Hill Hilly" prearher.
tie is what a drummer said of him
not long a so, a four fold man
prearher, artist, cartoonist and siiiK-
t. The crowd laid ntKht in the
old armory was fine and all present
were pleased with the progress the
oauipaiKii Is making. Mr. Jeter will
-artoon uiid speak tonipht. lie will
peak Sunday mornliiK at 11 o'clork
and at iiIkM at 7:lf. He promises
a five dollar hill to ativone who
goes to sleep on him if they will
come up afterwards nnd claim It.
He will paint his first picture here
Sunday niKht.
Mrs. Jeter is one of the leading
Hihle readers in the country. She
will speak at ;t p. in. Sunday. She
Is one of Ihe best lady trombonists
f the day.
Mr. Jeter's subject Sunday
night will l, ' What Have You
Ust."
To I til lard
Miss Alvlra Lewis left this morn
ing for Hillard where she will spend
tne week with relatives. i
return here after New Years.
SMASH-Go Shoe Prices
SMASH-Go Felt Slipper Prices '
0
$2.50 Ladies Felt Slippers, now $1.95
2.00 Ladies Felt Slippers, now 1.65
1.50 Ladies Felt Slippers, now 1.19
Children's Felt Slippers, now on Sale
at S9c, 98c. $1.29, $1.39
Saturday-Children Day
Bring the Coys and Girls. Have them fitted properly.
SMASH Go Shoe Repair Puces.
Roseburg Booterie
IISVIN IlltlX.N
SHtrSTHJtl SATISFY AMD FIT YOUR FET. BRINU IS YOUR Rf PAIR WURK AND SfE THE DlfEFREMCE.
Perkins lllil., lUvK-tiurg.
SECOND LYCEUM NUMBER
Thursday Evening, December 9
AT
HIGH SCHOOL' AUDITORIUM
Albert Lindquist
The Famous American Tenor
Single Admission, $1.00; Season Tickets, Adults, $1.75; Students,
Scats on sale Tuesday morning at Red Cross Pharmacy,
This Is a Feature Attraction
CHRISTMAS GIFT SEASON
is rapidly approaching. It is a good idea to buv
your gifts early, while the stocks are comDkt
The new patterns and designs in Jewelry 1
very beutiful this season, and we would supJ
you buy early, as the choicest numbers are wry
limited. A small deposit will reserve any artid
until wanted.
BUBAR BROS., :: Gifts That Last.
Belli: St
i"m-
- 1
30
CONFIDENCE AND STRENGTH
An aoonitnt n.ifK Ida Pnp.iknHMn(:A..! n.i. it
mwihu ohii n't iwouumg ianguai nans
gives confidence and adds financial strength
to the standing of a firm or individual. Your
Checking Accoimt is invited.
Roseburg, Ore.,
x
20
nrr
ENTIRE
STOCK!
6 .V -A A X
f J LAV
L vO vsS V4 .?' 4
ALL SALES
A
DISCOUNT
CASH
W4
si
X I
THE NEW CHRISTMAS SPIRIT OF GIVING 18
Give something useful and beautiful,
rather than tawdry and ornamental.
Abraham's Store
has a wonderful line of beautiful and
practical gifts for the whole family.
Moreover, do your shopping early this
year. You will receive better service
" and a bettor selection to choose from.
I. ABRAHAM
Fine Dry Goods . J?Vt
Ladie and Men's Furnishings
4?
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