soaKBimo nwtvmv wopat, iparw to.
1
, . i
A -
rican
Advertiser
Has a New Missiori
PUTTlrta
A MOGUL
TOGCTHtn.
A DIG LOCOMOT
PLANT-fiAllADAY CONSTflUC
TION pno.jecT.3 aqqoad op
rta neu markets port
AMCRiCAN 60UlPmeT
Ily Fbancis !1. Siuon
Vice-President Guaranty Trust
pny of New York.
The war has scattered Ainerlran prod
Beta all over the world. Our goo.li hur
been Introduced in marketa which tlx-)
Bcrer before sought or where they nev r
before had entry. And they were Intro
duced at no coit wliatsoever to the
manufacturer. They were dUtriuulr.1
va a acale which would have been Im
wwlble under normal eondltlnna. There
sras no competition. The world de)
pcrately needed food, fuel, clothing, inn
terlals, and machinery. Ouri waa U.
only nation which could aupply tlie de
mand. But we cannot expect the dr
land to continue indefinitely.
. Burdened with war debts, tlie I'.uro
Iran belllrercnts are bending every ef
art to speed up their lndustriul inaeliln
try, to curtail iiuporta and promote ex
ports. We would Indeed be blind wen
Ire not able to are that we must meet
the keenest rivalry In International
trade,
Our producta will no longer aell them
selves abroad. The demand for them
muit be atlmulated by effective adver
tising. Otlierwiae tlie uiirecedented ad -
Vantage which chance liaa bestowed ujhiii
toa will be lot.
I Thia la absolutely essentliil, not enlv
to maintain and to foster our foreign
trade, but alto to preserve our present
prosperity. The cessation of hosililitlr .
found ui with a tremendously expnmled
Industrial capacity. We cunnot lessen
k-mfm Jmm&MmMi j$mmggk
'tilers ifirKj hK -jy i,i-vnn m -r!3?3aSisii
e- ssfStftf . ,"J . ; ? f f if k " i iooodhieodiiicxinthe oobninc. kiln - prteiiicei cn3up-
cv)esTCQN wr vofiK. opdue croo-nhw markets in
euro pc cpn ee cmrsTED poti. Gncaico Ftpftnitii
COTTON MILL IN FALL RlOCO-
PDOCftTlff 1NJ WILL CXPANO eND
MCJINTt?lN THE P0ei3N!ltaLeS
our j)rtMlurtii:.CciB m ithout impairing
tiuviiirat and roKici Ity. Cunsnurntly.
we muHt rncournc as nrvrr before the
cunituiiiption of American jroodi In for
eign Intuit. In lirljtlnK to accumpliili
this result, therefore, advertihinfr will
Hiimc nn economic Imjx.rtance tluit cuti
scarcely Ik exngcrntcd,
AHvertininx ttitild not be employed to
better advantage tlmn now. for, thankh
to tlie intensive and bruadt'M.it war ad
vertising campaigns conducted by the
respective belligerent governments with
in their own countries and through
propaganda publicity to which they re
ported In neut rnl Innds, the world Is
prepared to renKnd more rnsily flian In
the put to advertising appeals.
il'hcre are Uiourur..,j ot incifca
HSCMOLV HALLO f BG MOTOflCflaCOMpPNy - flMCftlCflN
P0TO3 FCE5HPRP COMPETITION 1TH OTHEft. COUNTRIES
INTMC FOREIGN MPfiKET
products of unquestioned merit of which
the general public abroad knows little
or nothing because the manufneturers of
such producta are content to practice
principle of more or less primitive bnr
ter, apparently unconscious of the fact
that by educating the general public to
an appreciation of the worth of their
particular producta they would not only
profit themselves but would perform a
distinctly valuable economic service to
the country. In other words, they lack
the vision which Is the especial genius
of this nation.
But there are other and bigger prol
Icms for advertising to help solve
through dispelling ignorance. Consider
for a moment what we may expect in
default of proper understanding of the
vital economic questions pending before
this nation today. Recall how near we
came to authorizing by populur vote a
debused currency during the free silver
campaign; how long we tetiiorized with
our critcal banking problem; how wc
have hampered and shackled our large
industrial institutions in their legitimate
expansion aa ktenrtt-'iAi Nvnuiui't func
tions; how we have over-regulated anil
strangled our railroads; bow we have
blundered In our taxation. Realize how
we permitted the menace of government
ownership, and its proved irefficiencler
and political and financial tragedies to
continue; how the organized might of
labor "and other class interests works Itb
way at public expense.
All these and many more similar
situations demand the light of fact and
reason. The inevitable harvest of ignor
ance is Industrial and social disaster
as RuKsia has so tragically demonstrated.
Public sentiment must be Informed and
gu ided, if it is to find expression in
proper action.
It is certain that never in the history
of this count y was a knowledge of
economic facts more Irnjterntivcly need
ed. New and large bur. in ess problems
run ft out uy. The , civilized world is Uu
lergoing an economic readjustment
The nation which best understands the
facts and the principles underlying
xhem will profit most largely, and the
lation which takes the most Intelligent
id vantage of advertising in its manifold
.'on ns, both as a medium of education
ind as a potent factor In building the
business of the future, will prosper
most.
Advertising Is on the threshold of Its
golden age. It will Increasingly attract
Iwttrr brains, and it will increasingly
offer fuller scope to tlie creative geniuses
of business, science, art and literature.
Its possibilities for service, in fact, chal
lenge the boldest and most far-reaching
imagination.
There lie before advertising and ad
vertising men not only the opportunity
for service and -profit, bnt the clear call
i u y lliuc irmlM ypon our btuibcss
"'mimimrtr 1 1 i
and Industrial leaden tan sttnc( ,J
epotuIMItty of aUUng and xpulall
th facta and prlnetplea upon whldina.:
tidnal buaineaa progreea mutt be bujttj
through th printed and the apoka;
word, as clearly that he who rnna oul
raad, and that the oft-quoted "man ,l
the ttreet" may understand. Nerer hart
our great Journal and periodicals en
joyed euch enormous circulations or bee'
so widely read. A large and constantly
Increasing reading public seeks eagerly
to knowr and It Is the mission of 60
publicist, to Inform and advise thai
tlirough fU the mediums at his command,
To fulfill that mission, we must call te
arm the vision of the promoter, tht
courage of the explorer, the keenness of
the trader, and the wisdom of the its.
dent They must all be conscripted to
this great service and contribute their
part to the common cause, and they art
all the proper attributes of the efficient
advertising man of today.
That time has long passed. If Indeed
it ever existed, when advertising, under
proper conditions, could be considered
as an experiment or a speculation. It
ha long since become a demonstrated
economic factor as a business builder
and a clearly proven educational force.
That It may not always. In all hands,
operate with 100 per cent efficiency U
no more a proof of Ita failure than an
unsuccessful operation on the human
body by a horse doctor would be a proof
of the failure of surgery. Its call is for
skilled men, broad men, who have thor
oughly mastered the tools with which
they must work, whoso, sense of public
psychology Is sure and true and whose
vision of national opportunity is as
broad as the world.
Today particularly Invites the adver
tiser to lay up stores of good will and
prestige for future markets. Now is
the time particularly for advertising to
be Informative and educational, to help
create new standards of living, to sta
bilise markets, to make life more com
fortable and attractive, as well as more
just and sound. i
The war has opened up many new
fields for advertising service. Finsn-
cial and advertising geniuses are in
vited to devise plans through which to
meet the Investing needs of the nation,
to distribute sound securities, to Incul
cate thrift Within two years our In
vesting class has sprung from three
hundred thousand to twenty tiullwni,
and there are yet no plans devised which
adequately meet the need of these new-'
torn investors. Economic and social
fallacies crowd upon uss industrial prob-l
lems rise on every side. Only through
understanding can they be solved, and
understanding can be created only,
through publicity. Legislative action;
rises out of public opiniont public opin-j
ion is based upon current informstion
rnd popular prejudice. These can he
met most effectively through such pub-('
lie mediums as enlightened advertism,
command. In meeting them they are
.L. l -, 1 .!!! I
serving noi only uw oms 01 sinm nir i
rrnship and social progress, hut bull-;
ncss advantage, which can lie secure
only in an established social order Dosed
upon sound economic thinking.
ItKOtl ITI(J orKK'K'lt JIKItK.
Ohlnf QuartKrmaaier Hubert Ciirr
of the I'. H Navy la In th city lo-
'ny making arr;tn;.uiiimit for estnb-1 ,.,i
ultlnc norvico ,.,,, ..,, ,, .
I shlng n regular rwnmlnc
I r. t'arr has tha territory from.
Due-pii Kimfti fn this slut" and
BASEBALL TEAM-WORK WINS SUCCESS
IN BUSINESS AM) ON THE DIAMOND
tatlon po'nt. lie will muke a later
unnouncenioiit as to when his re
gular visits to thin city will b
made.
x ,,a : -.r A
Local Men Fight
ing Non Partisans
8ALKNJ, Or.. Aug. 19. That
ugema ol the Noil-l'tti tiaau K'ttgu.
ure going about this stute ostolisibly
aa phonograph or automobile agents
and are clunUt-aliuely "peddling" he
radical prnpuKMUiia, was the asser
tion made here yesterday in au ad
(irena at the Cominerciul club by
Kubert K. Bmlth, ot Portland. Sinllli
headed a group of five men who are
going about Ilie state combating the
I per cent maximum interest biil and
the Noii-ParllKnn league.
They uaseru-d thut the league had
gained a foothold lu fifteen of the
thirty-six Orugou coutitleB. Other
members ot tlie putty were Lloyd
Kldies. Mowttpupermuil of Astoria; F.
Gotlehur, attorney, of rortluud;
Jimei'll Mictlll, banker, and Hurry
rargeter, an abstractor, the two lut-
ter of Hoseburg.
This group of citlsehs expect to
carry the fight to the uttermost par's
of the stale with the determination
to smother the efforts of the Nou
l'arlisun leaguers to conquer Oreguti.
Commonwealth Motor'
&y-EDALL IE AM
Robert H.Quayi,eJr.
CHICAGO. "Baseball Is at the -the aame wav. Thev put th same
bottom of the success of our fa.-- i p r and interest into their tasks
tory. The spirit of baseball ai.i- tht they put into making U vi
olates our employes at their work hit. I have filled them with the
ir. ..-. ..i..m..:: i.r. -rr. :!.; . ,;; ..a, .- i,(
they play the came." j hus..ha wins in business. I dont
Hobert II. yuaylc. Jr, is the, have to watch anrlmly. I know
innn:iger of the mnniif:.cturin , th.it all the tmie every msn in the
plant of the Commonwealth Motors ;Kp is letting juw tn his wotk.
rompany at Joliet, III. He is also W th the team spirit that animates
managvr of the factory baseball thv' whoU force, do stackers would
team, which is the champion of ita te tolerated. A loafer would be
district II plays in every game. I trtated as one who haj douule
Ilebclicves the nstional pastime la'cressed his team mates.
valuable business asset for any ' I believe our shop is one of th
.firm. j most ellu ient in the country. Th
Individual efTclency and en- success of th Commonwealth ear
thuciasm combined with team wora in domestic and foreign marketa
re me secrets or our success m .
the hall flell and in the factory.
; naa nen one of the nmanMB
. modern ' businesa. But it n-r
"We rla I would have been whnt it is except
Mr. Ouavlo eectinoed.
pail on r.ur roes, r.verv renew is ior in nasroan spirit mat Insmn
keyed up to concert pitch and th workers in th plant and keep
r doing nis est to win vie- i titera ai uw top ot
out there
torv for th team.
Thtnen work
In
I eUnoa
the a hop in ' group."
an.f -
individually and aa a
SAY "DIAMOND DYES"
Don't streak or ruin your materia! in a
poor dye. Insist on "Diamond Dysa."
Easy directions in package.
for all. Y. P. S. C. E. at 7 o'clock.
"Ileceivlng Praise and Giving It."
All are welcome.
IlltlMi IIKill nut K.
MCUKOHD. Or.. Aug. ID. All
records for the sale of Mtdford Bart-
letts lu carload lots were broken to
day when a local car sold lu Chicago
for $3Ntt6. or an average of fa 55
per boi. The former high price se
sured In 1 ! 1 was $5 per box. Seven
ty carloads of peats have becu
shipped from here thus far.
"CORNS"
Lift Right Off Without Pain
n
aVa.
Doe..i't hurt a bit. Drop a little
Freezone on an aching corn instant
ly the corn stops hurting and short
ly you lift it rlcht off with flngors.
Truly!
Your drusgist sells a tiny bottle
of Freerone for a few cents, suffi
cient to remove every hard corn,
soft corn, or corn between the toes,
and tho calluses, without soreness or
Iriltation.
St. (Purge's i-lplNCojMil ChurcJi
Sunday, Aug. 22: Morning services
omitted. Kvcning services and ser
mon at 8 o'clock. Kev. TUos. R.
Alleeson.
stay of train No. 63 on next Sun- appearance here, announcement will
day morning. Local democrats are be made. Mr. Roosevelt Is enrolls
planning to urge the nominee to to California on a speahlng tour Is
make a short talk and In the event behalf of the democratic nations!
arrangements can be made for his ticket.
Commission Takes
Over Road Contract
I. AllOlt ISM KS U.TIMATV.U.
After you pat alwavs take
F ATONIC
saORYOCRTOOSTOslAC
Instantly relieves Heartburn, Bloat,
d Gassy Fswling. Stop f ,xd souring,
repeating, and all stomach miseries.
AU JirMtfcNi Md HIH. Kt ttrfflhcfc
ivwl r1 truna'. liwimn Vitslitr and r
FATOMC lathe brat moedr Tmofthov
"1. wondvrfullf beaaid. Out, cwmimi
r twn a d-r to ns It. Ptwltlwlr siMTatM4
PAN FKAXC1SCO. Aug. 19. "We
.will not give our labor toward lh
i nuinufuclure. repair or handling of
any materials Intended for use
! :iK.unst the soviet government of
j Hussia until such time as the people
'of the I nited States of America by
inoi hod hall have declared state
f war exiats."
This announcement was made by
the machinists' union here today.
dUm a wu wll rnuMl
aasgdar. IgwUlsk
.niuu roaarioa,
Roseburg, Oregon.
!05 Cass Su
( :.rltUin t bimli. Rev. C. H. Hil
lon. pastor. All the regular service
will be resumed next Sunday. This
church has conditions prevailing that
makes It necessary to resume night
services at this time. We are in no
way out of sympathy with th con
tinuation of the union meetings thru
Aucust. but circumstance make It
necessary to go on with our regular
work. The pastor will preach ruorn
Inc and evening. Miming theme.
"The I'nturned Cake." Evening
subject. "Scarlet Rags." The Bible
school at :46; interest fine, classes
The state highway commission has
taken over the road work contract
held by John Hampshire at the Hose
burg end of the Myrtle Folnt-Kose-burg
highway.
Hampshire had the contract for
building 14 miles of road through
the canyon. The work will be fin-1
ished under the supervision of the i
state highway commission and a i
competent engineer will be sent hera ',
by the commission to hove charge.
It Is understood that the state will i
hasten the work with all possible i
?peed.
DANt'K AT OAKLAND.
Saturday night, Aug.
Ott's Orchestra.
21
Will Vlxlt Here
John Willy, of Chicago, publisher
of the Hotel Monthly, recognized as
the best authority In the I'nlted
Stntes for hotelmen, Greeters, etc.,
will arrive In this city August 26.
He will be accompanied on the trip
by his daughter. After a stay he-e
as guests of the Hotel Umpqua. they
will continue to Crater Lake for an
outing.
MAY HKAH NOMINEE.
nn
Koseburg residents mnv get
.vfl, Brrf.imy lo rftal fTTnmin u.
Roosevelt, democratic nominee for
vice-president during the 20 minute
Tonight! Tonight!
sssa mM , snmBasawawawsss
Another Rip Roaring Comedy Drama
the -
Macy and Baird
COMEDIANS
In Their Mammoth Waterproof
Tent Theatre
ON JACKSON STREET NORTH OF DOUGLAS HOT IX
PRESENTING THE BEST IN DRAMAS AND COMEDIES
CHANGE OF PROGRAM FOUR TIMES A WEEK
"MARION GRAY"
-OR
11 W .oV-'V-i-'
Safe
Milk
For InfanU
& Invalid,
RaCeaaat
A NutrWoos Diet for All Age
Quick Lunch at Home or Ofiica
Avoid IaiiUtioaa ud Salutitate
iaav
Country Boy
THURSDAY
AND
FRIDAY
i mil
UgUSl 131U ait'
JOUK-
VAUDEVILLE
BETWEEN ACTS
ADMISSION!
Adult 45c, tax Be
Children 22c, tax 8c 8S
Kesrrve 82c, tax 8c 5c
SURE SOME SHOW
DOORS OPEN T:M, CURTAIN RISE