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About Roseburg review. (Roseburg, Or.) 190?-1920 | View Entire Issue (April 19, 1911)
Supplement to EVENING ROSEBl'BC REVIEW results. "I recommend the dally newspapers not only to the general advertiser, for publicity, but to the mull order and agricultural advertiser, who wants to reach not only the gmull towns, but also the farming com munities within the radius of eveiy city." Mr. Taylor's company Is Identified ulth tniniher of such ereat adver- Ilciiri .il One of Higgest t'limvriis " . cIkIiik successes as Alabastlne, Cream AI'HII, 10, 1011. KAII.V NKWSPAi'KIC I.KAIlKIt I H' advkhtisim; mkdii ms. I atmosphere, its energy of motion Is transformed Into heat, from the fr c Hon produced by the air, and the -star" Is literally burnt to ashes. These ash-s fall upon us In a con tinual shower, and constitute the . ... ,.i.t in rimimoulv greater pan - .' ?. ... ,UMiic riust. From Ihe j " hv T ('.onion OK- tvinguoiii ui i'udi, " , , A..,, in ihe May number of I'opumi Mechanics Magazine. Country I'utK It AlHive All Others for Iti-uK. CHICAGO. April 18. Dally news papers as effective advertising med iums were given unlimited praise by llavld I.. Taylor, president of the Taylor-Crltchfleld Advertising Com- jiaiiy, at a banquet given In his honor i nel() At vc-rt li n k Corporation, the by the advertising men of Chicago 1 name of wn),.n nall recently been at the lllackstone Hotel last niBhl. challK(.j , Tavlor-Crltchfleld Com Thls diH-laratlon by one of the recog-' ny Mr- Taylor is president und nlzed advertising authorities of the gl,uerui nianager zines, weeklies, billboards and other of Wheat. Jan-a-Lac. Hock Island Railroad. American Radiator Com ! Many. Packard Automobiles. Interna tional Harvester Company and Slude- baker. Four years ago he resigna the vice presidency of the Lord & Thomas Advertising Agency to be come a member of the Long-Crlti h- advertislng mediums, was received with great applause by the advertis ing men present. "I am for the dully newspapers strong, because I appreciate Ihe won- derful vitality of their Immense cir culation." said President .Taylor. Mr. Taylor, as head of perhaps the larg est advertising ngency In the country, places millions of dollars worth of advertising for more than 60 of the leading advertisers of the United States and Canada. "ihe daily newspaper is a greut and quick Intluence on the pubMc mind." he said. "Being the carrier of the every-day news in which we are all Interested, the advertising It contains naturally becomes a part of that news. "The metropolitan dally newspaper can no longer be considered an exe'u- COSMIC Id'ST. Few of the Inhabitants of this old world of ours realize that we are constantly being bombarded from the heavens above and below ub. r.ver 24 hours from ten million to fifteen million shots are fired, each of the projectiles having a velocity far greater than that of a rifle bullet; and this does not include the myriads of projectiles too small to be seen by the naked eye. Luckily for us, we are protected by a sheathing of atmosphere, that Is quite effective against these swiftly moving messen gers from outer space. Occasionally a mass weighing anywhere from a pound to a ton or more slips through, but, for the most part, these projec tiles are tiny particles of dust and iras. and their only effect Is to pro duce a brilliant streak of light known Linoleum at the right prices and the best of patterns. L. H. Khoadei & Co Paiac Theatre, four reels of mo tion pictures daily. Continuous per formance, 1:30 to 5 afternoons, 6:JU to 10:30 evenings. Program changes every day. Admission 5 aud 10 cents. Good music. The ladles of the Presbyter an church will serve a dinner In tb Sunday " " ' 1,19 churfl?; Saturday, May 13. Funeral deslgnB to order. Prlcea right. Mrs. P. D. Owen, florl.t. Phone Suburban S7. ! -two on the Trail." "The Gift of ithe Grass," and "The Phantom or the Opera." are -" ,f tlon at the Roseburg Book Store- ir Before placing your orde ' for that new spring sun. ca.. "-"---, large ne oi bniiii - ---- . faction ) Ht. style, quality and urice. Koseourg i"" . P Mastodon Pansy Plants 760 per doi : two doz. $1.25 md!tI delivery. Roses, other bedding plants in season Mrs K D. Owen. Florist. Phone. Sub. 97. Ive city proposition. It blankets a u " 1 h,. great nig pomon o, v n no sense a 8tar. Were J . hit hoi? I s a oulck act on a real star to strike our earth, this Jt Is published. It is a quick act on, , vn0rlze almost Instan- rapld-lirlng gun tnat gets .in.neu.uL . y - - be ,eft of us would be an Incandescent masB of gas and vapor. Just as we once were, billions of years ago. When a "shooting star" strikes our jr. A A. H ., Laura, No. 13-Htfl renulir meetlBKnon ii Mil ilh tiie 1 dsyioleub month. J. D. Zotcnis, W. U. M.T.Jswbt. strlr AO.D.Vf. KuwDurR 1XH1 f. H-MMI u( nd and ah Mondty. o' ech monu l 7:30 p. m., in lb ?orentr' lull. Ai cmbera Is lood umllnf " ln)'i 41 ttD(l J. W. Dowtu,, M. W. K U . ...pox. Recorder. Pngehuro- Book Compan; WEBSTER'S NEW International dictionary JUST ISSUED, NEW FROM COVER TO COVER. A limited number of the "New Reference Atlas of the World," FREE while they last, to purchasers of the Dictionary. Roseburg Book Co. Roseburg, Oregon. Bi'. O. Kl.Kh.HowourK wo.a HoMi regular communications the fc.lk I em pie ou '2uil and th 1 humtlaya ol ct flh month All turmlNirt rHque.'. u ftHei d icguiarly, aul all Tiiltlug brotnerf are unnu mvj iutIumJ winttena. K. W. llAVNKM, K. R. H. c. auH'L'M, Mwireian. DEURKK t)K KONUK .MtMIc UxltCt? Nu. 1 Mwu Jud and 4th Monday evHnit.l ol mlI. muulh tu lh 0lJ F-. ' r( in.le. TiittliiK ou.ueri cuaiiy invited u tiua. ii. H. Lknox, Kec. Mavu Kikk, Ktuvlver. j EAtil.Kri, KoKburpt Aerie eetn in their hal. mi Jnck(iiii,Pl,2uil audub Monday veu luiti ol eacft muuth. at clock. Vlaii Ina bmthroD lu rimmI uandintt alway welcome. U. WCKllliNtiTt'N. W. V. I'bt'l'V Miwtl J hi t.. 4iii kin. W 10. O. K., I'hileiarlan Uxitte No. ft Meeli n Odd KellowBTt!in,.lt'.-iruerof Jr-knuii and i am Street, on Htnrda; eveiiiun ol each week. Mt nibum nf the order lu acini rtatidiuK are invited toaliend. 1,. K MiLI.Ki'OK. N. O. M. M Millkk. K. p. 10. O. F., Klslnn Jtar lOKe No. 174, mevtB Oild Fellowa' Temple every Friday eTeillUg Visit n ti bretlierei. alwayh welcome. C . I'. I.KWlf. N. U. W. W T..WKI.L, R 8. M. FUKLI, F. 8 O O.K., I'nioli Kni'ritnpineiH No. 9-Meelt tti Odd Kellown Temple mi (he lt and .Ird Thnrdy evening" of each uioiilh. 1 Kit ing brelbereu alwave weome. F. K. CaVKNUKK. . r. II. O. I.Kii. Serlbe. MODKKN WOOHMKN OF AMKK1CA, Myrtle . Camp No. tWJO meets every Jild and 4tb j ThurMlavn o' every month lu in Maeabee Hall, eoruer Mm-aiul t nssMi. Trave - ItiH Neiuhbon are co'dially iuvited to visit our l a niu. , Chp. MrKLHINNV CodbuI, H. STt'aan. Clerk. MOI'KRN UROTHKKHOOll OK AMF.U1CA. KuiwburK lx.Ur No. -4'.W-Meet ewry iMig and 4tb Friday 111 Maerabee Temple. VlBllliiK members ahny weliome. (1, I,. W in.. in I'rt jtieiit A. L.THoiiMuN, e('Uay. OK. S., RoKfbur,: t napter No.H-lloldsthrli reuular meeliui; vu 1 aud Krd Thurcduy In each Month VtoltiiiK members in IboA fctaudinu are iepectfully iuvited to at- leB" Mrs ( I.. 1'karson. W. M Fkkk Johsih'N. Sn retary RKHKKAHS, Rufebure KebeKah l.id);, Nt. 41 1. (). O. F.-Meetri in Odd Ft Mow c Tt-mple every Tuej-day evt-nlun. Vlltuti inters and brethren uivttt'd to atteinl. M as. 1.. K. Mil.l.KlKJK. Mhs. I 'r.LLA LKWis.Seey. Mas Mhy F. 1'alm. Flnnn eial St'ey. WO I'M FN OF Til R WORM). Oak tamp No. liV Meets at the Odd Fellowa' Hall In HowlMirn. evtTT Wt and .trd Monday TenlUKt- VlmniK nelKhbors always wtdiHune Koht. F sn nt r. C. K N. K H1 iUeii OMKS OF WOOlM'KAFT. MUr Circle N 0 Mii'lo on Inland :rd Mnndav -vtMii f eaeh month at Odd fel iwi' H 1 ' Timing aienibrrs In good staudiutt ara in ' ild L attend. !KRS. ii R A CI T!LIWOT7 b. N Tlaia Cawlih. tier Double Your Business Let in the Sunlight Suppose you knew a man who kept his shades drawu tight all day aud burned ktrosene instead of letting in the sunlight; Suppose you knew a man toiling along a dusty road who would not accept a lift when there was plenty of room in the wagon. Suppose you knew a miller with his mill built beside a swift-running stream who insisted ou turning the machinery by hand. All foolish, you say? And yet look around you how few retailers take advautage of the great advertising campaigns run by food, textile, cloth aud every other manufacturing line that you can name! Think a moment! What was the last advertisement you read aud wondered just which Store in town would be progressive enough to have the goods in stock so you could see them and purchase? More goods are sold under the evening lamp at home than you dream of. Practically every live retailer advertises in his local papers. But how? Put up your lightning-rod! Let all your customers know that you can de iver to them the goods which great advertising, paid for by manufacturers, has interested them in. They will get the habit and you will get the business. Practically every manufacturer stands ready to help you heip yourself. Ask . them for electrotypes suitable to run iu your own advertising. Hook their trade mark to your store. Consumer demand for advertised goods is now divided broadcast among all the stores in town. Use your advertising in local papers to focus this demand upon your store And don forget to send for those helpful electros. Read this again, for it means money to you. ROBERT FROTHINCHAM, Manager of Advertising, Buttcrick Building, New York,
