r
THE MOTOR TRUCK
"What the fool does in the end
the wise man does in the beginning"
is an old saw which has a peculiar
significance in thp kctlon of the
city of St. Louis in closing one of
its main thoroughfares to horse traf
fic of all fiinds. This -seemingly
drastic discrimination against the
horse is the real beginning of what
in the end will in actuality usher
in the horseless street which Moore
in his "Utopia" pictured as entirely
devoid of draft animals. Missouri,
the Nestor of the "show me" spirit,
has shown the world what wise
cities will do in the end, and that
end as a universal practice in cities
of even lesser size will come within
the lives of many who read this
prophecy.
The "corn motor" alias the horse
has lost more prestige in the year
1915 than in' all previous years of
his gladiatorial struggle with the
"power motor" the automobile
truck. Uestiny and Coincidence, as
exemplified in the mightiest test the
automobile truck has ever been call
ed upon to do in its history, has
since August 1, 1914, established "a
place in the sun" for the mechanical
business vehicle, which so far eclipses
its rival, the horse, that the last
great battle between muscle and
machine may be said to be over. It
took the most monstrous war in his
tory to prove that the motor truck
in peace and war is the undisputed
carrier to to-morrow for the bulk of
the world's highway-transported ,
merchandise. The motur truck hat
gained more prestige since August,
1914, than in all Its prevolus his
tory. The great war is recording in
the history of transportation the era
this war of machines the motor truck
of the iron horse of the highway. In
Mortars, Machine guns and Motor
has been one of the three big M's
trucks which have been mosT con
spicuous in deciding the destinies of
nations. And the lessons of war's
necessity have sharpened commerce
and industry to an understanding
such as never existed before that the
three big M s of the future In peace
ful pursuits are Man Power, Mod
ern Methods, and Motor Trucks.
For Economy's Soke.
Aside froni the acid test of the
great war and the resulting front
page publicity, the seeds of educa
tion planted several years ago by
I DioneerB in nower-wacon aunlication
are being harvested, and the proofs
which the commercial mechanical
wagon has written in the books of
commerce are of the sort which most
appeals to business strategy ton
nage and profit.
Time was when the self-crowned
king of his equine majesty's menage,
the stable boss, was the cost account
ant on highway-merchandise moving.
This beetle-browed, hard-fisted po
tentate recognized no knowledge
save that or the stable. Corn and
labor prices might flucutate 50 per
cent, but Stable Emperor Bill's
horse bills changed not year by year.
If the bookkeeper pv the cashier
dared dispute the quarterly or semi
annual reports of the stable boss, he
got the fingers of a horny fist stuck
in his short ribs with the Injunc
tion: 'G'wan wit' ye I know me
business. I was born wit' horses. 1
can tell ye to the Until of a chit
what It costs to kape a span o
horses." And as for the "old man"
ho, too approached the stable
emperor with a sickly feeling in the
pit of his tomach like the sud
aen dropping of an elevator when
he thought he wanted to protest
against the same old report year by
year on horse costs.
Dut the old order changes. Stable
Doss Dill is not gone, but he is on
the way out. Fortunately, business
men are waking up to the fact that
while Bill may have "been born with
horses,' he rarely ever grew up with
horse sense on the veriest funda
mentals of horse keeping. Day by
lay sees the progress of a new order
it real transportation cost account
ing. The old traffic superlntend
aiit did not know a ton-mile or a
package-mile from Fourier's theo
rem. Today these terms in the ship
ping departments of modern busi
ness houses are getting to be as com
mon as suffragettes in Boston. The
young fellow who is traffic man
ager for the modern motorized busi
ness firm is likely to be a graduate
from Pennsylvania or- Harvard's
school of Ibusiness administration,
an expert cost accountant in addition
to knowing what is what on horses
as well as motors, and his cost sys
tem, .'with items figured in .four-
point decimals; his routing, his In-,
ternal merchandise-moving methods,
are so convincing in cold, uiisenti-'
mental results that the business
world is finding out at last how
many millions of dollars it has sunk
during the reign of the stable boss.
The great "show me" Amorlcan
business public has been shown. We
who have been preaching the gos
pel of the goodness of the motor
as against $378 per year for the
horse, for the same number of
hours' work done per year, which is
an average for the country of SH
PKHKIXS Bl'YS CADILLAC EIGH'.
novrs a year. Cost accounting on
the "corn motor", and "power mo
tor") Is now showing many thousands
of business firms that the vast dif
ference between theoretical and
iK'ble nrofits has "been dumped
Hon. J. W. Perkins on Wednes
day purchased through the agency o
hours a day, or 1,277 horsepower-! A. F. bother, a Cadillac eight. This
uiHKes lue luurin Ul muse wuuuur
f til cars now owned in the city, the
other owners being Al Creason, Hon.
J. H. Booth and Dr. A. F. Sether.
Mr. Perkins' four cylinder car was
purchased by H. O. Wilson.
"I say, Bill, ' drawled his host a
he situation became einbararsslng,
'1 notice that the folks down here
ire eating with forks."
Bill made an exhaustive survey of
the brilliant dining room.
"So they are!" he ejaculated. "Bjr
the great horn spoon, Jim, we'll tako
:hat back to S !" A. I..
OVKHLANI) AGAIN IN
POSITION OP HONOR
HOW THE AUTO TRUCK . FIGURES IN .
r-v . , " V" . ; " .. ' -J j
1 1 :
-
Toledo Company Ieads AU Exhibit,
ore nt the I'lUiice.
NEW YORK, March 18. Tha
Willys-Overland Co. was awarded
the position of honor at the auto
mobile show this year for the third
successive season. This was defin
itely decided when the national Au
tomobile Chamber of Commerce
made known the fact that the To
ledo concern had done a greater vol
ume of business during the last
year than any other of the com
panies affiliated with the or pi nr-a-tlon.
The chamber includes every
one of the automobile manufactur
ers exhibiting at the Palace, and all
uut one of the prominent pleasure
curs mado in the United States.
The choice of space allotments at
the show Is one of the highest hon
ors that the chamber can bestow.
Each company is anxious to obtain
that particular location which toy
virtue of its advantages points out
to the public the company's stand
ing In the manufacturing world.
The National Automobile Cham
ber of Commerce bases its selection
solely on facts and figures. No oth
er evidence is considered. Each mein
bor of the organization is required
to submit a Bworu statement show
ing the actual amount of business
done during the year, and on the
strength of the statements depends
the postlon at the show.
U. S. COMMISSARY TBUCK FOB. EMERGENCY THAN5POCT
truck can henceforth take comfort
In "I told you so". For the motor
truck Itself has done its own best
talking. ...in the cash drawer and on
the ledger that tells no lies. The
biggest mental dent the power wag
on has made is in the tangible, con
crete proof that the mechanical
horsepower equivalent costs (15 per
horsepower-year for the gasoline,
business horse the motor truck
into that insantiable money eater, .
the horse trough, and the monstrous:
Bystem of graft, greed and grulllng!
practiced by the stable boss. But
the motor truck had to prove itself
like every other new Institution"
and custom and habit die hard. Who ,
can blame the average business firm
for having been skeptical so long
about so radically different a trans- I
portation system?
A TItUE PROGRESSIVE
Bill Saunders was the llvest wire
in town and also, to change the meta-j
prior, a diamond in the rough.
When one of his townsmen took
him to New York on an lmportnnt
business trip and dined with him In
a fashionable restaurant Bill's un
conventional use of his knlfo at
tracted rather too much attention.
OPEN FOIl OFFERS
Aged Throe has a sister aged eight
weeks, and is rather proud of her.
A neighbor jokingly offered him a.
hon and half a dozen beautiful, big,
white eggs for the baby.
He said: "No".
"Suppose I give you the hen and
the eggs and my dear Utile cat, that
never scratches or spits."
Aged Three contemplated his boots
a moment. "Well," he Bald pres
ently, looking the trader in the eye,
"lemme Bee your little cat." W. H.
'CHEVROLET" Tomorrow's Car Today!
chevtwi1t7 siienntHeive
I i r Model N
Chevrolet Four-Ninety, $650 F. o. B. Roseburg
The FOUR-NINTY is a real automobile it has a quiet powerful
VALVE-IN-1IEAD Motor is has looks it has Style it is beautifully fin
ished and rides like a cradle.
THE FOUR-NINTY has the following novel and superior features not
found in any other car built.
(1) Shock absorbing duplex front springs; (2) Self lubricating dutch
collar; (3) Hub construction with triple size bearings, preventing wabble of
wheels and wear of tires; (4) Compound spur steering gear attached to body,
the simplest and safest ever invented; (5) Unit power plant, carrying trans
mission on open brackets, which give 4 accessibility to clutch and allows re
moval of transmission, if necessary, in twenty minutes (patents granted or
applied for on the above).
BESIDES THESE EXCLUSIVE FATURES THE FOUR-NINTY HAS:
(1) Stream front; (2) Crown fenders: (3) Cellular radiator; ( I) body
with flush sides and concealed hinges; (5) Three-speed transmission; (0)
Three-(uarter floating axle; (7) Cantilever springs; (8) Ventilating wind
shield; (9) Mohair Top; (10) The worl 1 famous Zenith carburetor.
OTHER THINGS WORTH KNOWING The FOUR-NINTY does not
have a single hinged joint to squeak or a spring shackle to rattle.
Fully Equipped, $625 F. 0. B. Roseburg
FULLY EQUIPPED ELECTRIC STARTER, ELECTRIC HORN, DE
MOUNTABLE RIM, TIRE CARRIER AND SPEEDOMETER, $625.00
F. O. B. ROSEBURG. TANK, 13 GALLONS, SUFFICIENT TO CARRY
CAR FOR 400 MILES, OR 30 MILES TO THE GALLON.
Light Weight Roadster, $625 F.O.B. Roseburg
A BEAUTIFUL, ROOMY, POWERFUL, LIGHT WEIGHT ROADSTER,
FULLY EQUIPPED WITH ELECTRIC STARTER, ELECTRIC LIGHTS,
ELECTRIC HORN, DEMOUNTABLE RIM AND TIRE CARRIER, VEN
TILATED WIND SHIELD, GENUINE MOHAIR', HAND TAI LORED TOP,
trtlM.OO F. O. IJ. ROSEIHJRG.
PHILIP HARTH, Agent
Roseburg, Oregon
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