A8   Wednesday, January 8, 2020
The Dalles Chronicle
TheDallesChronicle.com
MARKETPL ACE
Looking good is no accident
Makeovers are coming in
several forms on East Second
Street these days.
Nichole Jellum, 43, opened
Beau Toi (pronounced Bo-
twa) day spa and salon at 308
E. second St. last October.
She and husband, Matt, have
also been making over the
building, the former site of
Aero Print.
Last summer, Jellum took
one look at the three- story
building built in 1881 and
said, “I’ll take it.”
Building manager Bill
Dick and her husband just
Word
on the
Street
Tom
Peterson
looked at each other, kind of
stunned, she said.
The place needed work. A
lot of work.
But it also fit Jellum’s
vision—with hair and nail
services on the first floor and
esthetics on the second. It
also had room for indepen-
dent hairdressers, nail techs,
masseuses and estheticians.
The space spoke to her
even though it was covered
in wood paneling, old carpet
and windows covered in
plastic sheeting.
The renovation has been
a team effort. The building is
owned by Mareta Maier and
the Dick family of Dick, Dick
and Corey Attorneys. And
here’s the deal. The Jellums
are investing tens of thou-
sands of dollars into the re-
model but they are recouping
their money through rent
reduction.
“That was an incredible
offer of support,” Jellum said
on Thursday.
The first floor of transfor-
mation is complete. White
walls and a black ceiling
are grounded with restored
warm maple wood floors
with an open and airy feel.
Route 30’s Bryan LaRoque
built the front counter and
desk with salvaged wood
from Sorosis Park. The
counter has a stream of blue
flowing through it in a “river
of tranquility.”
Even daughter, Chloe, 8,
has had a hand in the work,
using ear protection and a
palm sander to prep wood
surfaces.
“This all comes from the
heart,” Jellum said, looking
around the first floor, point-
ing out her own personal
affects and those made by
friends that adorn the walls.
“I want people to just melt in
here,” she said.
Jellum graduated
See GOOD, page A9
Nichole Jellum, Beau Toi owner.
Contributed photo
The Mid-Columbia MARKETPLACE
Celebrating 40 Years
DENNIS MORGAN, PC
Principal Broker
Licensed in OR/WA
Mobile: 541.980.3669
Offi ce: 541.296.1045 ext. 502
dennis@copperwest.com
314 Lincoln St, The Dalles
www.copperwest.com
Bustos & Hernande z
Construction
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revellcoy.com
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Revell Coy
Offering Medicare supplements and
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C e l e b r a t i n g 4 0 Y e a r s
“Serving the
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RESIDENTIAL • COMMERCIAL • INDUSTRIAL
The Dalles 542-296-6593
Hood River 541-386-6161
3202 W. 2nd St., The Dalles
Recent local remodel!
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PRINCIPLE BROKER
541-298-7670
Main offi ce: 541-298-4451
122 E 2nd St., Th e Dalles
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OR Lic.# 175617 / Bonded/Insured
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406 Washington Street
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Cell: 541.980.5973
Toll Free: 866.969.0013
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Individual solutions from
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Investment Representative
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Toll Free: 866-910-0910
©2013 Raymond James Financial Services, Inc.,
member FINRA/SIPC.
Windermere Real Estate Columbia River Gorge
BOB SMITH, PC
Broker, Licensed OR/WA
Mobile
Celebrating 40 Years
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Construction
New Homes
Office
EMAIL
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541-296-1045 x 503
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Market Place
is now available
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Tom Peterson
Sales and Marketing
Office: 541.296.2141 ext. 113
tpeterson@thedalleschronicle.com
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OFFICE HOURS: Mon - Fri 8am-5pm
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Painting
DON OLIVER, Owner
Across from the Civic Auditorium
414 Federal St. • The Dalles, OR 97058
P 541.296.5616 • F 541.296.3743
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DULING
Like a good neighbor
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1006 East 2nd St. The Dalles
541-296-3038
Chamness
Saldivar Agency
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I N F I N I T Y
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(541) 980-3362
S A L O N & DA Y S P A
Dean Dollarhide, Agent
300 East 2nd St.,
The Dalles, OR 97058
(Old Gayer Jeweler’s Building)
541-298-FARM (3276)
KYLIE DULING
Licensed Massage Therapist
OR Lic. #20071
I can now
bill most
insurance
companies!
700 E. 3rd Street The Dalles, OR 97058
541-296-8834
GRANITE • MARBLE • QUARTZ • TRAVERTINE
CUSTOM FABRICATED
SOLID SURFACE
COUNTERTOPS
MARK GUNTER, OWNER
541-298-ROCK • CELL 541-980-0125
3630 CRATES WAY, THE DALLES
MARK@GORGEGRANITE.COM
Nick
Nelson
Operator
Call for more infomaon
Senior Mortgage Advisor
MLO-114224
412 Washington St.,
The Dalles, OR 97058
541-370-2655 Phone
541-980-1030 Cell
541-298-6741 FAX
mkilkenny@gorge.net
platinummortgagenw.com
Mortgage lending in OR & WA since 1979
©2019 A division of Finance of America Mortgage LLC |
| NMLS ID #1071
| 300 Welsh Road, Building 5, Horsham, PA 19044 | (800) 355-5626 | Mortgage
Banker License #0910184 | Licensed by the Department of Business Oversight
under the California Residential Mortgage Lending Act
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Licensed Massage Therapist
OR Lic. #20071
541-980-6477
700 E. 3rd Street The Dalles, OR 97058
The Dalles, OR
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Mike Kilkenny
S A L O N & DA Y S P A
KYLIE DULING
AVAILABLE
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