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About What's happening. (Eugene, OR) 1982-1993 | View Entire Issue (Dec. 17, 1987)
Sergio Ortiz Continued from page 5 very day. I only owe him about $3,000 , now. For the first year and a half, two years, I didn’t make a dime. But I checked in with him every month. Now he looks at me and he says, “I knew you’d do it!” and now I’m do ing really well. WH: How did you get to this point? SERGIO: A lot of it has to do with my personal tenacity. You have to keep believing in yourself. You can’t ever doubt. If you ever doubt yourself, you’re going to fail. The way I got dors to open up was by calling every body every day, three times a day. I’ts the squeaky wheel that gets oiled, okay? After awhile they said, “Let’s give this guy something to get him off our backs.” Of course, they gave me little jobs at first, and that was under standable. When something small came in, they’d say, okay, let’s give it to Sergio. As time went on the jobs got a little bit bigger, as I was win ning their confidence. I just had to keep it as clean and as honest as I could, and maintain my integrity at all times. People don’t see it at first, but after awhile people pick up on it. Once they see that, they say, “Hey, this person’s solid. This person’s hung in there long enough. They really want to do this.” And that’s what happened. WH: So where are you now? SERGIO: Well, it used to be that I had to call everybody. I don’t call anybody any more. Everybody calls me. I’m really flattered. But I don’t let my ego run wild with that stuff. I’m just grateful that people think enough about me that they call me. Whenever I’d get a job that was too big for me I’d tell them, and they'd respect that. But it infuriated me, so whenever I made money I’d pour it right back into the business. That is my sacred tem ple, in which I have to perform to please people, to give them what they need. Whatever it takes to make that temple work is what I’ll do. Every dime I got, I put it back in there to make it a better studio, so I didn’t have to say to somebody, “I can’t handle that job.” WH: Who are you shooting for now? SERGIO: I get hired by a few agencies in town. One of the first agencies that really opened the doors for me was Funk and Associates. They gave me some little things to do, and now I’m doing big things for them. One of our accounts is Whittier Wood Products. Another is this grain mill. They’re go ing to be one of the largest millers of oats in the world. I’ve been shooting for Weyerhauser, and they’re very pleased with my work. I have a lot of computer firms I do things for, like PressPoint Systems and Versa Logics. WH: What’s been particularly frustrating, and particularly reward ing, for you? SERGIO: The most frustrating thing was people not giving me the loan I needed at first. Also, people not trusting me at first. People were really hesitant, and that’s what that first two years was all about. I understood it, though, and now the rewards are in credibly big. Those same people who were hesitant about me at first are now really open to me, and very sup portive. That outweighs the negative parts by a lot. I feel like I’ve got it made in this town, and I feel really happy and grateful that those people were willing to give me that support. To advertise call 484-0519. Shop the Campus Stores —avoid the hustle, bustle, crowds & chaos ANO City. skchy (MT NEx c Grand Opening \ SALE ) continues ' 50% OFF Sweats $6.99 Tights 877 E. 13th Ave. (next to U of 0 Bookstore) a 342-6375 P vebaLPoWER BICYCLES On Campus FREE KRYPTONITE LOCK with every bike purchase Value $23.00 Next to U of O Bookstore 343-2488 Glasses/Contacts/Exams □ Complete eye exams featuring computerized state-of-the-art equipment. □ Specializing in contact lenses including tinted, bifocals. gas-permeable, extended-wear and lenses for people with astigmatism. □ Same day fit in most cases. Over 3000 contacts in stock. □ Over 1500 Frames on display - From designer to classic - Polo. Calvin Klein, Alfa Romeo, Liz Claiborne London Line, Silhouette and more. □ All repairs done here. □ Sunglasses - Vuarnet, Serengeti, Revo. Rayban, Polaroid and more. COMPLETE LAB ON PREMISES FOR-FAST SERVICE Free Parking In Back rainbow optics “I 343-3333 — 766 East 13th Street 1 I nouur. ONE BLOCK FROM U of O Hours: Mon.-Sat. 9am-5pm Richard Greene □ Jeffrey A. Morey, OJ). □ Paul F. Roline, O.D. Have a Happy Holiday! 2222 Open 24 Hours kinkos Great copies Great people 860 E. 13th 344-7894 1 t 1 t • u V (TBARS professional hair supplies and hair salon I I I I I your choice of three offers • $2 off a haircut or • $5 off a perm or • $1 off any purchase of $5 or more I I I I ■ • one coupon per person per visit • not good with any other offer • offer expires 1/6/88 ■ 1233 Alder 344-2447 EUGENE’S FALL CREEK BAKERY 881 E. 13th next to UO Bookstore M-F 7:30-6, Sat 8-3 ★ Gift Certificates * Christmas Cookie Assortments packaged with ribbon—3 sizes ★ Festive Holiday Tortes & Breads * Fruitcakes—premium dried fruit soaked in rum. No candied fruit.. id 10% off total purchase if you mention this ad. A Open 'til 3 pm Dec. 24 Call ahead to order 484-1662 Records, Tapes & CD s 886 E. 13th—Across from U of O Bookstore 345-1010 r coupon ONE DOLLAR OFF any album, cassette, or compact disc priced over $5 COUPON 1 Not good on sale priced items. No other coupon or discount offer may be used with this coupon to purchase the same item. Expires January 6, 1988 Great Gifts at both our stores Art Store 25% off Dahle paper cutters 25% off Portfolios Bondstar • Pressbook Pratt Airbrushes: 15% off Iwata • Paasche • Olympos Drawing Tables Alvin Opal and Spacesaver $99.95 20% off Opaque Projectors t Frame Shop ' 25% off Nielson Fascia Frames metal ready made frames with glass Nielson Metal Frame , Kits and / Portal Posters / 20% off our I selection of framed I posters I Oregon Art Supply Main store 776 E. 13th 683-2787 Free Parking Frame Shop 720 E. 13th 683-1323