Page Twenty-two
THE UNITED AMERICAN
DECEMBER 1925
Receiving More Than Fair Valuation in Advertising
A LEADING newspaper of the East is crediting
,
California with having furnished the East with
improved building methods.
It must be conceded that California has introduced
advanced ideas in building construction — particularly
in the ereetion of homes, but had it not been for an
ingenious school of modern architects, who found the
climate in California most suitable for light construc
tion, and for the builders who saw enhanced sales
values in the new designs and attractive lines, the
building styles in California would have been as severe
and somber as they appear in other sections of that
older America which testifies to a past era in building
designs.
Eastern builders and architects have put to service
ideas that originated beyond the Rockies, especially in
designing small servantless houses and in apartments
which would be in themselves snug as separate homes.
Beds and ironing boards stowed away in walls, dining
alcoves in kitchens, have all but eliminated the
necessity for bedrooms and dining rooms, and the
cabinets for cooking utensils, the heatless cooker and
small gas, oil and electric stoves have reduced kitchens
to mere cupboards.
But what is true of California is true of the Pacific
Northwest. The construction designs and ideas in
modern home-building are to be admired as much in
Oregon and Washington as they are in California, but
here it is again — California, to the Easterner, repre
sents everything that is worth the while mentioning
out in that unfathomable great beyond that is called
the West.
The average Easterner is strangely uninformed
about the West, as hazy on the point of its specific
geographical divisions and subdivisions as he is in
regard to its resources and specific developments.
If there is anything in building designs in Cali
fornia which might be profitably patterned in the
East, there is an unlimited amount of individuality,
beauty and grace in home construction to be found
in Oregon and Washington, the two huge North
western states, which might be copied in the East
with still greater advantages to be derived. A Cali
fornia home would afford an Easterner slight protec
tion in the winter. The lines may be there, but the
better construction, added to the lines, may be found
in Oregon and Washington where the climate is mild,
yet calls for more substantial building.
Nowhere in America is beauty and grace in
appearance, substantiality in construction, a practical
interior, with every modem convenience, to be found
so complete in a moderately priced home, within the
reach of the average citizen, as in Oregon and Wash
ington.
The erection of a home in these states begins with
the excavation of a full size basement which is all
completed in concrete — floor with drainage connec
tions laid in and walls from seven to eight feet high
(three to four feet below the ground level and two,
three to four feet above). On this foundation the builder
erects the wooden structure, studded frame, lathed
and plastered inside, a walling of rough lumber,
tar-paper and finished siding or stucco on the out
side. The plumbing is put in while construction is on, I
pipes laid in and connections made so as to give protec
tion against the occasional chilly blasts from the East. I
Stationary laundry trays in the basement, convenient!
arrangements for washing machines, entrance from!
basement leading directly out to the back-yard with!
an inside staircase leading up into the kitchen, furnace!
for wood, coal or gas with hot-air vents leading!
through walls to every room. Large living room!
with fire-place, spacious dining room, kitchen ad
joining, bath and lavatory room, usually between two!
bedrooms, completes a one-story all-on-one-floor plan!
modern home for the industrious thrifty laboring or I
crafts man in Oregon or Washington who has acquired I
a 50x100 foot lot for a home. This size ground space
allows room for such a house, set about fifteen to I
twenty feet back from the sidewalk, and on one side of I
the house sufficient space for runways to an automobile I
garage in the rear. Still it leaves enough ground space I
for a little vegetable and flower garden and a lawn I
space, all in the backyard, with wonderful possibilities I
for landscape gardening effects along the fifteen to I
twenty feet deep and fifty foot wide space in front.
The added refinement and cultural atmosphere!
such a home creates, enhanced by elegant furniture and I
rugs to match, electrical light appliances from front!
porch to bathroom with shade lamps of any desired!
color for the living room, makes such a home al
paradise on earth, conducive to individual refinement, I
the first base to a higher standard in citizenship.
Such homes may be found a-plenty in our cities I
in the Northwest, they may be found on acreage and I
garden truck tracts and further away from the cities,
out in the great fruit orchards and on the farms.
Hundreds of citizens of foreign birth are the pos
sessors of such homes, enjoying a comfort they had
thought possible only for millionaires, while they were
living in the old country.
Numerous Italians and immigrants from the Medi
terranean borderlands who received scant educational
advantages in their old homelands have erected and
live in homes, in Portland, Oregon, which surpass the
description we have given a typical Oregon home,
where the arrangement permits of all imaginable home
comforts without forcing the suggestion of one or
two maids.
Such a home of moderate size rooms, including the
lot, is obtainable in Portland or Seattle for an approxi
mate sum of three thousand to five thousand dollars
(Continued on Page Twenty-Five)
b iiiiiiiiiiiltllllltllliillllliiillllllillllllillllliii"llillllllllllllllllllillllllllllllllllllillllllllilllliilllllllllllllltllllllllllllllllliilllllllllllllllllliH2
I
I
The Store That Undersells
Because It Sells for Cash
|
All Mail Orders Promptly and Carefully Filled
Agents for the Butterick Patterns and Publications
place Your Orders With The United American Advertisers—and Tell Them Why