The Nugget Newspaper // July 15, 2020
McCrystal works with
integrity, passion
Jennifer McCrystal of Cold-
well Banker Reed Bros. Realty
has had great success in residen-
tial and commercial real estate
all across Central Oregon, from
agricultural properties to down-
town homes.
This success has come after
two decades of family and busi-
ness life in Sisters, during which
McCrystal co-created Jen9s
Garden and The Cottonwood
Café and served her commu-
nity through nonprofits rang-
ing from the Sisters Trails Alli-
ance to the Sisters Folk Festival.
Having raised two school-aged
daughters, she well understands
the assets of the Sisters School
District.
That community foundation is
a key to her success.
<People know me,= she said.
<People trust me.=
They also know that McCrys-
tal works out of a wide and deep
base of expertise in the Sisters
area and a work ethic that comes
out of a rural raising and an
entrepreneurial spirit.
<I9m not a commission hunt-
er,= she said. <I do this because
I love it and I9m passionate
about it.=
McCrystal sees changes in
people9s approaches to residen-
tial real estate coming out of
the coronavirus pandemic and
extended quarantines.
<Their home is more impor-
tant to them emotionally than
they ever realized,= she said. <I9m
definitely seeing a difference in
the things people are looking for
in a house.=
Those differences include
space for remote work, which is
poised to become a major factor
for Sisters buyers.
Jen is an active person 4 a
runner, hiker, and fly-fish-
er, among other things 4 and
she has a deep apprecia-
tion for all the natural bounty
that Sisters Country has to
offer.
With her deep roots in Sis-
ters, McCrystal understands
better than most that finding a
house is only part of finding a
home. She tends to forge friend-
ships with her clients because
she9s not just managing a trans-
action for them. One of her
great passions is <helping peo-
ple who have moved here from
other areas to integrate into our
town.=
// Partners in Real Estate
Bratton Appraisal Group
stakes claim in Sisters
Dana Bratton has built a career
as one of the most highly-regard-
ed real estate appraisers in Cen-
tral Oregon.
Bratton and his wife, Nancy,
moved to Sisters in 2019 with a
heritage of living in a small town
in Eastern Oregon. The Brattons
grew up in the farming commu-
nity of Nyssa, Oregon, a town with
a stable population of 3,000.
Dana says he grew up in the era
of small farms and large families,
a time when everyone in the fam-
ily worked as a community grow-
ing crops that flourished in the
Treasure Valley.
<My dad was an equal opportu-
nity employer and all the kids had
a serious job list,= he said.
After a wedding in the 1970s,
the Brattons settled in rural
Deschutes County and Dana, a
graduate of the University of Ore-
gon, began a 40-year career as a
real estate appraiser.
Over the years he has trained
appraisers and built a prestigious
appraisal firm that has grown
along with the communities
throughout Central Oregon.
The Brattons were happy that
their four children were able to
experience a rural neighborhood
lifestyle. But after the kids gradu-
ated from high school and moved
on they decided it was time to sell
the farm home and return to their
heritage of small town living by
staking a claim in Sisters.
Nancy enjoys gardening, bik-
ing, walking and loves the fact
that the people she meets have
time to wave and share friendly
conversation. Dana commutes to
Bend four days a week, where he
leads a team of appraisers and
support staff specializing on the
valuation of investment-grade real
estate.
Bratton Appraisal Group, LLC
provides a wide range of services
valuing office buildings, industrial
properties, apartment complex-
es and hotels. Property owners
appreciate the support a qualified
appraiser can give when making
financial decisions about their
investment property.
<When I mentor investors look-
ing to increase their real estate
asset value I explain that they
need to be an agent of change,=
Bratton said. <A change of use,
building addition, or renovation
are all ways to increase the value
of your home and commercial
property as well.=
I’d Love To Be Your Broker, Too!
EXPERTS
IN REAL ESTATE ANALYSIS
“Jennifer is the quintessential professional and is fun to work with!
She gets out in front of potential speed bumps, and listens to her clients.
She helped us find our perfect home in Sisters. She was all over the details
and didn’t let anything get in the way of a timely closing. The day we
moved into our new home, we found her shoveling snow from the
walkway. Jen is the best!" — Lois & Doug P.
I take pride in anticipating and exceeding the needs of
buyers and sellers, both residential and commercial.
• 40 years specializing in the valuation of investment-grade
real estate like office buildings, industrial properties,
apartment complexes and hotels
• Mentoring real estate investors to be agents of change...
change of use, building additions or renovations that increase
home and commercial property values
• Advocate for giving back to small towns
through community volunteering
Jen McCrystal, Broker
541-420-4347 • jen@reedbros.com
Reed Bros. Realty
291 W. Cascade Ave., Sisters
541-549-6000 | www.reedbros.com
Licensed in the State of Oregon
Each office independently owned and operated.
17
Dana Bratton
541-420-1143
Bratton Appraisal Group, LLC