DAILY EAST OKFOONIAN. PENDLETON. OKFCON. THURSDAY, MARCH 18, 1015.
PAGE FIVE
Complete Showing of Mew Spring and Summer Merchandise At
ft
TWELVE PAGES
f i m U m v .. U Mo" AN n u U v)
For less than you can buy the same grade of goods elsewhere. In calling your attention to the complete assortment of the newest Spring
and Summer merchandise for men, women and children, the world's best markets afford, we want to impress upon you the advantage of supply
ing your every need at The Golden Rule Store with facts "you can t get away from," and which will be profitable as well as a pleasure to you.
Our Marvelous Growth has Made Our Great Buying
Power Unequalled.
Thirteen years ago we had one busy store. Today we
are operating 83 busy stores. What does this mean? Simp
ly this, that the buying public has confidence in our modern
merchandising methods, that we are doing business absolute
ly on the square, selling high grade merchandise, in many
instances for less than the merchant who is compelled to buy in a small way through the
jobber has to pay for his goods.
How do we do this When our buyers go into tin Kastcru markets direct to the manufacturers who are ever
anxious to submit their samples at the lowest possible price, knowing that if they secure the order it's not for one
hut 83 busy stores, (think of the immense quantity of each article it takes to supply 83 stores). This one order
means hundreds of thousands of dollar worth of merchandise in one lump which is paid for in cash on the spot.
Our Modern Selling Methods Saves You Dollars
We have ho charge accounts, consequently no
bookkeepers salaries, everybody pays cash. We employ no
delivery system. We have no collectors, altering department or tailors, we have no expensive fixtures and the ever
occurring losses from bad accounts with "charge"ysterns. We give no premiums or trading stamp, we have put
out the jolliers profits rin buying direct and other unnecessary overhead expense. All of this extra expense we
have deducted from the price of merchandise you buy at this big busy store.
Xow Mr. Duyer, let us reason together. Who pays for these bad accounts, the jobber' profits, the extra ex
pense of trading stamps to the merchant and profits to the trading stamp companies, premiums, bookkeeper's sal
aries, thee delivery systems, and Mr. Man outside the city you pay for deliveries you don't tret. Don't think for a
minute that any sane merchant is going to dig down into his own pocket and pay these added expenses. You, Mr.
1 'uver, pav for all of those. Unless von trade at the Golden Hnle Store who has cut out all these extra expenses and
gives it all to you in high grade, clean, new merchandise.
INVKSTKJATK OfK MKTIIODS, COMI'AKK Ol'U GOODS, COM PARK Ol'K I'KICKS, IS ALL WE ASK. SAVE THIS SHEET FOIi FL'ltTIIEU KEFETJENCE. Ol'H WICKS ARE ALWAYS THE SAME.
Wonderful Values in
Women!s Ready -to-Wear
WE TAX TUrTHFl'LLY SAY THE VAL
UES WERE XKVKK SO GREAT AS THIS SEA
SOX. WE BOUGHT IX GREATER ()lTAXTI-
0 TIES AXI) SECURED GREATER PRICE COX-
S .CESSION'S.
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Hf-Pv-, 'Nergc Dresses ot all wool material, come in blue ana
are worth $50, but our price is only $4.98
We want to call your attention to one of our strongest num
bers in tailored suits that come in the new colorings, oth
ers would call it a lender at $27.50, but priced the Gold
en Rule way at $14.75
Silk petticoats cut some wider and come in all the new
colors priced at ..... $1.08, $2.98, $3.49
Tailored suits in some very handsome models of very fine
materials, every garment man tailored and priced at
lialf their real value $10.50, $18.50
Hcautiful blue silk poplin suit. You could not duplicate
it under $10, but wo bought them for 83 busy stores and
price them to you direct from the manufactures $22.50
Bloomers and Rompers
Children's sateen bloom
ers 25?, 49?
Children's 75c rompers of
ginghams or ripplets,
plain or fancy 49?
MOTHERS. WHY BOTH
ER MAKIXG CHILDREN'S
DRESSES: BETTER LOOK
THESE OVER.
Children's Bungalo Aprons 39?
Children's dresses of good quality
percale, 75c values 49?
$1.00 and $1.50 gingham dresses,
our every day price ""?, 9a?
You enn't duplicate our gingham
dresses at double the prieo at
$1.49, $1.98.
Silk Dresses; think of it, buying a silk dress ready
yi to put on that would, sell anywhere else at $10;
they are mescaline or silk poplin, priced at $3.90
Another line of dresses come in Serges or Silk Pop
lins and the new colors that would be pood values
at double the price of $6.90, $7.90
We acknowledge we never have seen such values as
this line affords, they are simply beautiful, of silk
poplin, crepe de chine or niessaline. You will be
surprised they ere not market $20, only... $9.90
If you want something real swell dou't fail to see
that dainty cree de chine combined with hand
somely figured chiffon over net, a $25 dress, priced
every day at $12.50
Tailored suits in fancy weaves or plain blue serges,
and you will agree with us that they are really
good' $15.00 values, but priced at $9.90
The new jaunty jackets are very clever with the new
wide skirt, and come in blue, putty and sand colors
of serges or jioplin, worth double the price $12.50
Shirt WAISTS
at about Half our com
petitors are compelled
to ask
Dainty waists, of dot
ted mull, embroider
ed swiss or fancy
voiles; look around,
you can't duplicate
them for less than
$1.60, priced at 98?
Silk crepe do chine
waists, you don't have
to pay $3, you can
get them here every
day at $1.98
Silk Waists, wo believe
we sell more than all
our coinctitors be
cause we sell them at
$2.98, $3.98.
You Will WANT A
New Spring Coat
When you can buy these at such prices.
If you are Wking for a coat come to the
Golden Rule, you will save at least half on
the same garment; buy this coat, ask the
price afterwards $8.90
New Spring coats that sell everywhere at
$20 vou will find at this big busv store
for ' $9.90
Another real coat value you should see comes
in wool jH)plin or serge, a pure wool gar
ment, some niessaline lined throughout,
and priced at ! $12.50
Children's Coats, we never forget the little
ones and are shpwins some clever styles at
onlv -. $2.98
Think of a new Spring coat that should sell
at $8.50, priced the Golden Rule wav
at $4.9S
Coats that are really- good values at $10.00,
come in blue, fancy cheeks or Scotch mix
ed, priced at 1 $5.90
These tailored coats we are showing come in
a wide range of models and are eood
$12.50 values, at $6.90
Xew Spring coats that would sell readily at
$15, bought in immense quantities and
priced for quick selling at $7.90
Rlack Sateen Petticoats at onlv 49?, 69?,
98?, $1.49.
HOUSE DRESSES
Why bother making one
when vou can get a
$1.50 'value for 9S?
The better d reuses you
would pav $1.75 for,
our every day price
is $1.23
DRESSING SACQUES
75e Sacques at 49?
$1.00 Sacques at 69
$1.50 Sacques at 9S?
CHILDREN'S WHITE
DRESSES
Think of buying a white
dress for that little, girl
at 25?, 49?
Dainty embroidered dress
es, others of sheer lawn
trimmed in embroid
erv or lace at 69?,
98?, $1.49.
The daintiest little dresses
you ever saw, they are
beautiful and onlv
$1.9S, $2.98.
FANCY COLLARS
AND CUFFS
Dainty lawn collars, also
collar and cuff sets 25?
Embroidered mull collars
or collars and cuffs at
only 49?
Nothing' Prettier Than Snow
White Undermuslins
75c and $1.00 combina
tions priced at only
49?, 69?.
Combinations of dainty
cambric, long cloth or
nainsook, trimmed in
lace, embroidery or
Amifrench. cverv dav
price 79?, 9S?, $1.49
$1.98.
Dainty Amifrench combi
nations, $1.50 values at
onlv 98?
Princess slips and chemise
daintily trimmed and
priced a; 98?
White petticoats daintily
trimmed at 49?, 69?,
98?, $1.49.
G5c Muslin gowns..-. 39
75c Cambric gowns 49?
$1.00 and $1.25 nicht
gowns of sheer Ions
cloth embroiderv trim
mod......... 69?, 79?
Crepe or nainsook gowns.
handsomely trimmed, a
good $1.50 value, everv
day at 98?
Dainty Amifrench em
broidered gowns 98?,
$1.49.
Corset covers at a 0.1 per
cent savim:. priced at
onlv 19 29?, 39?,
49?, 69?.
rrasfiervrs, a very com
fortable carmen t at
25?, 49?.
Kimonas
Serpentine creje kimonas,
$1.50 value at 98?
$2.00 Kimonas..... $1.49
$3.00 Kimonas $2.98
$5.00 Kimonas..- $3.98
$10.00 Kimonas,. $5.90
Fancy silk Kimonas that
are good $2.50 values
at $7.90
you can do cyTx &Vudj&TL We Lead
better &t r - J.C. Penne.CoTnc -
- rsarraw ..Ti.., S on.r. follow
.m """r-
L I
There is only one place to buy
Tailored Skirts
i
and thats at
The Golden
Rule Store
All wool skirts in serges or cov
erts, also shepherd chocks,
$5 and $G skirts sold every
day at. $2.9S, $3.98
Tailored Skirts you would ex
pect to pav $(i.;.0 and $".00
for, priced at $4.98, $5.90
Match these if you can at $10
and $12.50: it can't U done.
Our everv dav price $6.90,
$7.90.
Khaki riding skirts at $1.9S,
$2.98.