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THE SUNDAY OREGOXIAX, . PORTLAND, JANUARY 19, 1019.
ESSEX SHOWN HERE
SCORES MSTflVT HIT
First Cars on Pacific Coast
Arrive in Portland.
MODEL" PROVES SURPRISE
C. Ii. Boss Auto Company Makes
Big- Advance Sale of Hudson
" After more or less mystery In regard
to its production, the Essex motor car,
a new star in the firmament of motor
dom, has made its appearance in Port
land. The C. L. Boss Automobile Com
pany received two cars last week
mer. The car owner should, therefore,
drain the crankcase more frequently in
Winter to remove this water, which
forms an emulsion with the oil and
destroys the latter's lubricating value.
HIGHWAY SURVEY WILL BEGIN
Klickitat Engineer Resigns to Direct
Concrete Road Work.
WHITE SALMON. Wash., Jan. 18.
(Special.) G. W. Borden, County En
gineer of Klickitat County for several
years, has resigned, having been ap
pointed as construction engineer for
the proposed concrete road which will
run from White Salmon to Husum and
Trout Lake. There also will be a con
nection made from this road to Under
wood, from where many of the valley
ranchers haul their apples to the Union
warehouse and dock for shipment. This
connection will tie in with the com
pleted section of the North Bank High
way at Underwood. Engineer Borden
will shortly remove from Goldendale to
White Salmon, and expects to be able
to compete surveys this Winter and
commence construction by March 1.
Clyde W. Spalding has been appointed
successor to Mr. Borden.
By losening the front and rear pair
of bolts holding the body to the frame
rattles and squeaks in doors and body
FARM TRACTOR OSEO
Power Machinery Proves Boon
EFFICIENCY IS INCREASED
Three Types of Machine Developed
to Meet All Demands and
Soil Conditions. ,
"It is difficult to grasp or appre
ciate rightly the full scope of the
wonderful field that farm tractors have
opened up for the use of explosion
engines." says C, W. Stratford, an au
thority on teubrieation of internal
NEW ESSEX MOTOR CAR, MAKING PACIFIC COAST BOW IN PORTLAND, WELL RECEIVED.
' '7"" "-"' r "
ZTs , L. rr-f
-1 (-.-. & ic" J r a l
. J. Hontan, of Seaside, Or, at the heel of HI New Essex, the First to Be Purchased on the Pacific Coast. Mrm.
Montag Is in the Rear Scat. Jack Herzlnger, Salesman for the C. t. Boss Auto Company, Dlatrlbatora of the Car, la
seated ueslde the Urlver.
after having awaited the arrival of the
latest Hudson product for over a year.
For it is a Hudson product, built at the
Hudson super-six plant in Detroit. It
has all the earmarks of the Hudson
car, both in design and beauty of out
line. It is built along the lines of the
Hudson four-passenger phaeton, com
monly known as the speedster, and is
the same color, a double deep olive
green, with block trimmings.
The Essex is a small five-passenger
car and fairly radiates pep. Thursday,
which was demonstration day, was the
occasion for hundreds of interested
people to witness its merits. Notice
able in its demonstration was its
power. While the car has only a four
cylinder motor it is capable of develop
ing more than 50 horsepower and those
who were fortunate enough to obtain a
ride in it were particularly impressed
with the quickness of acceleration and
Work on the Essex was begun about
two years ago behind locked doors at
the Hudson factory and for 12 months
the secret was well guarded. Just be
fore the United States entered the war
the car was ready for tho market. At
that time it was generally known by
automobile men there was a surprise
In store, and, remembering the achieve
ments of the Hudson super-six, great
interest was shown.
War Halted Production.
Before the car could be put on the
market however, the facilities of the
Hudson plant were placed at the dis
posal of the Government, and the pro
duction of the Essex was halted. Dur
ing the last 12 months the car has
been submitted to every test and now
is a complete and finished product.
The Essex has been designed to fill
the field between two channels of de
velopment in the automobile industry,
the first of which is in the direction
of dignity, silence, refinement and
smooth operation and the second of
economy of gasoline, tires, initial cost
and depreciation. ,
To W. J. Montag, of Seaside, Coun
cilman of the First Ward in that city,
fell the honor of being the first Essex
owner on the Pacific Coast. Mr. Mon
tag, who is on a few weeks' vacation
in Portland, and who is domiciled at
1009 East 2Sth street North during his
absence from his home town, came up
exprestly to be in the city at the ar
rival of the. car, which it had been
whispered would notbe far away.
Mr. Montag purchased the car almost
tinsight and unseen, and in fact paid the
purchase price without having received
a demonstration or even seeing the in
Bide of the car, relying on the reputa
tion of the Hudson manufacturers fol
productive quality. Jack Herzinger.
salesman for C. L. Boss Automobile
Company, effected ' the sale, which is
the first on the Pacific Coast.
Bis Orders Placed.
The confidence dealers throughout
the territory controlled by the C. I.
Boss Automobile Company feel toward
the new product is indicated by the
number of cars contracted for in ad
vance of its arrival. Orders for no less
than 808 cars wholesale and 11 at re
tail have been received by the local
distributers for delivery in the' next
"few months. The majority of those
have been received in the past two
Exparsion of the automobile busi
ness has been so great in the last 18
months with the C. L. Boss Automobile
Company that three increases in the
Quarters occupied by the company have
been necessary. With the arrival of
the new model the n-?ed of further ex
pansion !n being felt
FACTORY MAX SATiESMAJf HERE
R. A. Hutchinson, Jr., Salesman for
Charles C. Fagan Company.
Fresh from a year at the Pierce
Arrow factory where he took a regular
course in the manufacturing and op
erating of the car, R. A. Hutchinson
Jr., has joined the force of the Charles
C. Fagan Company here as passenger
car salesman. -
Mr. Hutchinson has been with the
Pierce-Arrow people for five years. He
has been in the sales end of the game
in Chicago. Denver, Seattle, Montana
and Wyoming. He served as sales man
ager at Caspar, Wyoming, and in ad
dition to selling a goodly number of
passenger cars sold several large truck
fleets for use in the oil industry.
Water condenses during cold
weather much more readily than in
hot. For this reason a greater accu
mulation of water forms in the crank
case during the Winter than in Sum-
will be practically eliminated by slip
ping a section of brake lining around
each of the loosened bolts. A slit, is
cut in the brake lining so that it can
be passed around the sides of the belt.
After the lining is in place the bolts
should be tightened up again.
WHITE MANAGERS CONFER
PACIFIC COAST MEETING HELD
IN SAN FRANCISCO.
Factory Officials From Cleveland
Place Specialized Knowledge
C. W. Cornell, manager of the Port
land branch of the White Company,
was in San Francisco last week at
tending the sales conference including
representatives from every branch on
the Pacific Coast, which was called by
G. A. Urquhart, the Pacific Coast man
ager. R. G. Hubner, manager of the
Seattle branch of the White Company,
was another Northwestern man to at
tend the conference.
The conference opened Monday morn
ing and lasted three days. As spe
cial guests of honor at the affair were
three visiting factory officials who
imparted useful advice and Informa
tion to the various members of the
F. H. Williams, vice-president and
s:'.lesmanager of the White Company,
of Cleveland,. O.. outlined plans for the
securing of more business and gave the
coast White men some inside tips on
the general business situation through
out the country.
S. Q.- Thompson, chief transporta
tion engineer, and F. H. Laning, man
ager of the sales research department
for the Vhite factory, placed their
specialized knowledge of the present
day problems of truck users as well as
of truck merchandisers at the service
of the truck men.
Stationary Power Plant.
An old motor that has about outlived
its usefulness in a car may be made
into an admirable stationary power
plant in the garage by running a belt
from its flywheel to an overhead line
shaft, from which the power is diverted
by belts to lathe, emery wheel, etc.
New Car Owners in County.
Temporary police licenses were is
sued in Portland last week to the fol
lowing bUVera Of lSLtJtxt- mnril mnti
cars, pending arrival of the official
state licenses from Salem. This list is
COmDiled bv M. O. Wlllcins mihllsVi,- rxt
the Automobile Record:
H. Donnewolf, Sol Union North, Chevrolet.
O. S. Harmon & Co., Fourteenth and
Lectro Sales Company, 507 Henry build
in jr. Ford.
Llos d H. French. 232 Alder, Ford.
J. O. Peterson, o26 East Fifteenth North,
Captain Ralph Falk, Portland Hotel.
Barnett H. Goldstein, 671 East Fifty
H. J. Blaeslng. 267 Third, Ford.
Independent Creamery, 524 Union ave
nue North, Ford.
George KlinsbeJI, 1445 East Twentieth
Frank B. Wolfsher, 910 Harvard. Max
well. W. J. . Murray, 1035 East Fourteenth
Ed Solomonsen. Neverstil, Or., Dort.
A. G. Bittman, 739 Kearney, Overland.
E. B. Bloom, 291 East Forty-seventh,
Vera B. Wills, 444 East Forty-eighth
Automatic ManitMAullllK Company. 440
C. Moslen. 402 Euirene, Chevrolet.
R. H. Austin, 1C71 Sixth avenue. Ford.
George A. Krebs, 1055 Westover, Nash.
McAllister & Son. 1407 Congress, Oakland.
E. S. Robeson. 697 Gllsan, Velie.
Robert Orr. 66 Smith avenue. Hudson.
Dr. Leonard R. Purkey, 301 Morgan bldg.
Blumauer-Frank Drug Company, 355 Ev
Adam Schesler, 751 Grand avenue, N-,
Glen Holllster, Broadway Apartments,
Associated Oil "Company, Pittock building.
Mae Moosehead, 69 North Twenty-first
Fred Evans, Mosier, Or., Hupmobile.
Glenn R. Metsker. St. Helens. Hupmobile.
I-. B. Kent, 519 East 38th street. Maxwell.
Mrs. Bernica Farley, 1021 East Ninth
street North. Maxwell.
J; 11. Balsel, 680 Everett, Nash.
combustion engines. "Mechanical plow
ing of the soil, planting, harvesting
and threshing farm crops, hauling these
crops to market, grinding grain, saw
ing wood and a myriad other homely
tasks are now performed the year
around by this ever-willing and never
tiring servant of the farmer," says C
W. Stratford, writing on the lubrication
of internal combustion engines in a
trade journal of the Tide Water Oil
"Without question, a judicious appli
cation of tractors to heavy farm work
greatly increases the farmer's effici
ency. This efficiency means economy
of human labor and decreased cost of
"Farm tractors are of three general
types, to wit: 1) The caterpillar or
tracklayers, (2) the three or four
wheel machines with the traction
wheels ink the rear and (3) the two-
wheel traction pullers.' Theae dlf
ferent types of machines have been de
veloped to meet all demands of service
and different soil characteristics and
KlxperiraenUI Days Passed.
"Farm tractor design and construc
tion have passed through the same
throes of experiment and discard as
did those of the automobile 15 years
ago. Nevertheless the farmer who buys
a tractor of any well-known make to
day need have no further fears of
troublesome and costly delays at the
height of his crop season on accouat
of mechanical difficulties, it may here
be observed that there is nothing rad
Ically different to be developed in the
tractor engine aside from the features
prescribed by the basic principles of
correct gas engine design, already
thoroughly proved out in . automobile
and airplane practice.
"The rapid wear of parts is the
greatest bugbear of the tractor user,
and should be carefully provided for
by low bearing pressures and the best
"As in the cane of steam engines and
turbines furnishing power for ships
and factories where uninterrupted
service is absolutely vital, eo is the
continuous and sufficient lubrication
of tractor engine parts of great im
portance. This fact cannot be too care
fully looked after by the operator to
avoid destructive wear and heavy re
pair bills. Compared to the relatively
light load carried by the average auto
mobile engine, the tractor engine ta
nearly always working . at full power
delivery and wide open throttle. It
must pull a dead load all day long,
with no periods of recuperation, audi
as coasting down hills or idling at the
TTse of Best Oil Adviurd.
"As a result of high, full load ex
plosion pressures and temperatures,
the mean operating temperatures of
tractor engines are higher than those
in automobile engines, and lubricating
oil of higher viscosity and lower vola
tility must therefore be employed to
obtain reasonable economy and satis
"While it is true that almost any
gas engine oil will lubricate tractor en
gines for a certain time, further ex
perience will never fait to reveal the
fact that substantial economy can only
be secured by making use of the best
lubricating oil to be had.
"For the lubrication of enclosed
chains, bevel or spur gears, the use of
a heavy transmission oil or gear com
pound is recommended. For exposed
chains and gears, rollers and similar
parts, transmission oil should be fed
upon their contact surfaces, preferably
by a mechanical oil pump through ad
justable feeds. This oil pump should
be geared to some transmission shaft
which turns at a speed proportional to
the motion of " advancement of the
NEW MOTOR TRUCK ON MARKET
Transport Company Starts Prodnc
tion With 500 Orders.
The Transport motor truck, built at
Mount Pleasant, Mich., has now gone
into production. The new company
starts building under most auspicious
circumstances. It was expected that
they would be able to start production
about last July, but owing to war-time
restrictions and ' the inability to get
material, the event was postponed.
However, the period of waiting his
been used by the Transport company
to the greatest advantage. Several of
their trucks have been covering all
kinds of roaas, ail Kinds or grades and
tested out all kinds of hauling during
this period of waiting, until today the
Transport is in no sense an experi
ment, but a proved machine.
- Milton, A, Holmes, president and Ken-
9 8 5
F. O. B. TOLEDO.
Overland cars always have been designed and built-
to meet the taste and needs of substantial people.
More than 115,000 Overland Model 90 cars have
been sold. There probably will not be enough to
meet the demand of this season.
Willys Overland Pacific Co.
Broadway at Davis St.
eral manager of the company, states
that already he haa distribution ar
ranged in most of the metropolitan
centers. The fact that they start pro
duction with over 800 orders for trucks
on their books ia an Indication of whit
this truck. In its experimental try-out
has proved to be.
ADDITIONAL ACID IS HARMFUL
Batteries Designed to Hold All Fluid
Needed for Current.
"A battery Is designed by the manu
facturer to hold all the acid with which
the plates can combine." says F. H.
Hildebrand, of the Gibson Storage Bat
tery Company, distributors for vesta
batteries. "If the plates have com
bined with all the acid they can take
up, how can the addition of more acid
give any more current? When the bat
tery is thoroughly charged, this extra
and useless acid added to that which
comes out of the plates will increase
the strength of the solution by the
amount of acid added. This may fool
the battery man Into thinking that the
battery is fully charged when the
gravity reaches 1.280, or If the battery
is in a car with a generator, the
strength may become so great as to
ruin the plates and separators before it
is discovered and the solution weakened."
KEEP HEAD TIRE DEPARTMENT
Well-Known Accessory Man Joins
Roberts Company Force.
James R. Keep, formerly engaged in
the tire business and well known in
the city, is now associated with the
Roberta Motor Car Company and will
have charge of the solid tire depart
ment for this company.
. SPECIAL PRICES
STANDARD MAKES FIRSTS
30x3 Rib S13.SO
30x3 Non-Skid 17.50
30x3 Rib 17.00
32x3 Non-Skid 24.75
31x4 Non-Skid 25.75
32x4 Non-Skid 2f.00
33x4 Non-Skid 27. SO
34x4 Non-Skid 35. OO
35x4 Non-Skid 48.75
SPECIAL PRICES OX CORD T1RKS.
Malcom Tire Co.
Goods Shipped C. O. D., Parcel Post,
Money Refunded on Goods Returned
Intact Within 10 Days.
80 N. Broadway
Near New Postotrice
30 Branches '
Truck owners should investi
gate the long milage in these
tires. Their superiority is
proven on crushed rock road
under heavy service. The live
rubber eliminates a large per
centage of cuts, assuring the
user of greater mileage.
Kelly Tire Sales Co,
335 Ankeny and Broadway
71 1 M I H U 1 1 1 M I H I M I M ! I M 1 1 1 1 1 ! M 1 1 U I M M 1 1 1 M 1 1 1 M M 1 1 M 1 1 H 1 1 U 1 1 1 1 1 1 1 II 1 1 U U 1 1 1 1 1 1 1 M 1 1 1 1 1 1 M M 1 1 M I M 1 1 1 1 1 1 M I M I M 1 1 1 1 1 M 1 1 H 1 1 1 M I H H I M I II H I r