TIIE SUXS'AY OKEGOmX, rORTLAXD, IAY 14. 1J16.
13
TboJreateit Rubber IaitUtiT ( the Ae Kt been darelopad ia GOODRICH Lbortori, f roup f buildinf purpot? itoUt i, nd rmet.fron th Factory.
INTEGRITY
and the
-OLOll
SO
Denina- rue nr
THE greatest Word'in the .whole Lexicon of
Commerce is NOT "Service!"
It is "INTEGRITY!"
Because, that term embodies Good-faith, Depend
ability. the Intention to play fair, at any cost, as well as
good Service.
' Its essence, so far as business is concerned,
consists in living-up to the last letter of that Americanism,
"The Square Deal."
It demands from its practitioners not only a due
respect for the Rights of Others (whether they be strong
enough to enforce these Rights, or .weak enough to' be at
the mercy of the strong) but goes further.
It implies a charitable attitude toward those well
meaning persons who see "Rainbows," and who cannot
live up to promises they really intended to keep.
An old-fashioned Virtue is this "Business Integrity, "
sometimes crowded close to the Wall by that modern
idolatry called "Business-Expediency."
But,-there being something MORE than Money,"
worth striving for, in Business-Expansion, (as well as
Money) this old-fashioned Virtue lives on, thrives and flour
ishes, in many quarters, like the Folk-Songs of a Nation
that never die.
May we here pay tribute to "BUSINESS-INTEGRITY,"
wherever it abides, and, with all due modesty,
CLAIM it as the Watch-word which has ruled Goodrich
Activities over 47 years of Rubber Manufacturing, Selling,
and DELIVERING?
"ffUT, does this Policy of Business-Integrity
rL pay, in L)ollars and Cents?" the Cynic may
A . inquire.
From even that cold-blooded 'standpoint we may
answer.(to the growing youth of this country) YES !
it HAS paid even in material Success.
. Witness the Goodrich growth from a very small
"Acorn" indeed, to the 90 Square ACRES of Floor Space
in the largest Rubber Factory of the World, at Akron, re
quiring 15 Square ACRES of Window-Glass alone to light
these Goodrich Factory buildings. -
Witness the Tire Output- of 1915 which, if the
Tires were placed fiat on the ground in a row, would reach
more than.1.400 Miles,--from New York City to Omaha..
although Tires are only one of the 267 lines of Rubber
Goods made by Goodrich.
Witness the present Staff of 18,147 People, who
produce the 120,000,000 pounds of Rubber Goods, manu
factured, marketed, and shipped, during the year, by
Freight, from this Goodrich Factory, in addition to the
IOjOOO.OOO pounds manufactured and shipped by Express,
from same Factory during sarrie; period. .
Contrast this Goodrich Rubber Goods Output, with
the total Imports of Crude Rubber into the entire United
States, during 1915, -viz: 172,068,428 pounds,' and the
total WORLD . Consumption of Crude-Rubber for same
year, viz: 142,000 Tons, or 284,000,000 pounds !
Then, who shall question that the Goodrich Watch
word and Policy, of "INTEGRITY FIRST" pays, even in
material Results.
-This, exclusive of the Gcod-will, Prestige,' and Public Confidence that flows
from 47 years consistent practice of such a Policy, which may well be worth as much
more, in personal satisfaction, to each Goodrich Stockholder, each enthusiastic Officer,
and each loyal Employee of the B. F. Goodrich Co.
But, "How doe3 this Concern YOU, the Consumer?" you now ask.
It concerns you, first of alL as a proof that Square-dealing, Straight-thinking,
and Business-Integrity PAYS, even in Coin of the Realm.
It concerns each Parent, and the Son and Daughter of each Parent, as a' vivid
demonstration of the fact that the modern god of "Expediency," is & false god", and
that all the brilliant feats, and dexterous manipulation of facts, which pass current as
"Expediency" are needless, for permanent Success. m
It concerns the Consumer of, or the Dealer in. Rubber Goods because he knows
that, in dealing with a House of Integrity he car. TRUST the Statements, the Products
and Trade-Marks, ,of such a House, implicitly, can save Time and Trouble and can
abandon that costly and unpleasant Watchfulness which is necessarily involved in buying
anything under the old Law of Caveat Emptor, (let the Buyer beware).
"V IT "THEN, therefore, the largest Rubber Factory in the World (with a 47
year Experience in Rubber-Working) and 47 years of Business-Integrity.
Y Good-faith demonstration, and Square-dealing, TELIjS you that Money
can't buy BETTER Fabric Tires, &tany price than Goodricfi Fabric Tires at their very
moderate 'Fair List" price, you can well AFFORD to believe it.
When they tell you that nothing but Business Integrity prevents their charging
you prices as high as those charged f or other Makes of Tires, of no better quality, you
can rely upon this :
The difference in price is then aHEAL Saving.
It is the Cash Value, to you, of dealing with a House which lias made "Integrity"
its Watch-word through 47 years of Rubber Manufacturing and Selling, and which has
never yet sacrificed Principle to Profit, nor Good-faith to Expediency.
Then accept this SAVING which Goodrich Integrity brings to you every time
you buy the best Fabric Tires in America, at the following "Fair List" prices:
Goodrich " Fair- List " Prices
BLACK "BAREFOOT SAFETY-TREADS -
Goodrich "Barefoot" Tires
E1
'IGHT in weight, and close grained, because
relatively free from inert substances or
"fillers" that srive excess Weitrht to Rubber.
at the expense of Liveliness, Springiness and Endurance.
Goodrich Safety-tread Tires, of black "Barefoot
Rubber, are therefore Lively, Springy, Clingy, and Long
lived. Through their high Pneumatic quality, they give
"Pep" to Car-Action, while stretching out Mileage, per
Dollar invested, in a way that sets Users thinking,
More than 200 different Makes and Brands of Auto
Tires were made and sold in U. S. A. last year, 1915. to
the total extent of about 12.000,000 Automobile Tires.
Of that 12,000.000 total Tires, the B. F. Goodrich Co.
made and sold one-fourth.
Yet, Tires are only one of the 267 different line!
made by the Goodrich Rubber Factory. t
t This indicates why Goodrich Best-in-the-Market
Fabric Tires can be, and are, -sold to Consumers (via
Dealers) at the lowest price in America per delivered Mile
of Performance.
Compare price-list on left column and see!
Goodrich Truck Tires
K
30
30
32
33
34
36
37
38
3
3
4
4
4?i
5
5
Ford Sizci
j $10.40
($13.40
$15.45
$22.00
$22.40
$31.60
$37.35
$50.60
EPLACEMENTS of other .'Makes of Truck
Tires with Goodrich Truck Tires during Jt
iour years were as iouows: ,
1912 Change-overs to Goodrich 3,590
1913 " " " " 6,357
1914 " 10,725
1915 " " " " 14,000
- These Change-overs to Goodrich tell their own story
to the thinking Truck Owner.
Goodrich Bicycle Tires
H
ERE. In America, the B. F. Goodrich Co.
was theirst and largest Maker of Pneumatic
JJicycle Tires," developing, among other
types, the famous "Thread-Fabric" Tire called the Palmer
Bicycle Tire.
"Integrity" of Construction, and Square-Deal ia
Treatment of Consumers and Dealers, results in our hold'
ing this largest business in America on Bicycle Tires, as
well a3 on Truck Tires, and Automobile Tires.
G1
I ET a sample of black "Barefoot" Rubber to
day, from your nearest Goodrich Dealer or
Branch!
Stretch it a thousand Times, to its extreme limit.
but BREAK it you CAN'T !
That is the sort of "SERVICE" which Goodrich
Integrity of Purpose and Policy, translates intiv
THE B.'F. GOODRICH RUBBER CO., Akron, O.
Local Address, Broadway at Burnside St.
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A Quarter Section, only, of the Goodrich Rubber Factory, t Akron, O., the LARGEST In the WorI3,i4th inore.than.SD Square Acres, of Floor-Space
331