THIS SUNDAY OREGONIAX. PORTLAND, MAT 26. 1912.
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A Message From the President
Yetrrilay at 10 A. 31. the writer took his place as
n merchant in Portland in his own store con
ducted under his own name.
It is not necessary to rehearse here the trials, the
obstacles, the difficulties encountered in founding
ihe business we have established on the busiest cor
ner on Portland's busiest street.
Iloltz' Comer" nearly everybody is already call
ing it.
The greetings and good wishes of an army of
Iriends are ample compensation for all that we have,
had to go through before opening the store doors to
the people.
Ve hope to deserve success.
Success will not come unless w e deserve it.
We shall strive very hard to please you.
There will be errors and mistakes in the first few
weeks. We shall use every effort to diminish them
to the vanishing point.
Remember this store is larger and employs more
people than any store in Portland at the time of its
organization.
All large Portland stores grew from small shops
to great establishments.
We did not have time to grow.
We had to leap the gap of years and begin big.
And it is no small problem to drill and organize a
small army of helpers so that the business machine
shall start and run smoothly.
We have a splendid organization of competent, in
telligent, earnest people whom we believe you will
quickly learn to like and in whose representations
you may have confidence.
They have not been bound down by a long list of
rules and regulations, which few of them understand
and none remember.
There will be very few rules.
The people will rule our
store will be as nearly self
governing as possible.
One request is made of everj man and woman who
conies with us.
He courteous 1
Courteous to the public to your fellow workers.
Always be courteous.
Much, yes, nearly everything else is of small con
sequence where there is courtesy a smile, a respect
ful attitude to everyone.
This store is organized to serve all the people.
That means that we are equally read to greet, the
chopper who comes in automobile and carriage and
the customer who steps from one of Mr. Josselyn's
cars nt Iloltz' Corner.
There can and must be no class distinction here.
Mercantile equality before all the people rich
and non-rich with perhaps a (little.morc human
sympathy for those who must be more careful of
their pennies than others need to he of -their dollars
and a corresponding regard'for needs and necessities
of the plain people. ,
Our guarantee to buy back anything but a very
limited number of things at the price we sold it for,
is only fair dealing nothing more.
In our grocery department a pound will be 16
ounces.
A helper who deviates from our rule of honest
service cannot, of course, continue to serve you on
our account.
This is not, and will not be the largest store in
Portland.
When the magnificent structure of our friends
and neighbors, Lipman, Wolfe Co., is completed
and occupied, we will rank only fourth in size.
And as to our capital, w e have not as much money
. as some of our friends, not nearly as much, but we
have sufficient for our business that Js enough.
Our building is as nearly fireproof as a store
building can be built it is the safest store in Port
land more elevators per square foot of area more
easy exits more inclosed fireproof inner stairs. It,
is the easiest store in Portland to get into and out of.
Our merchandise is as nearly competition proof as
good merchandise can be, for we have some unique
facilities and merchandising connections for secur
ing good goods cheap, which arc .possessed by no
other store in town.
We are not exclusive agents for anything this is
not an exclusive store.
We will not mention items today the goods in the
windows and in the store with price tickets attached
are very attractive the details are too good to put
into type. 3Iost of the values we will give, must be
first seen and compared to be appreciated.
Xewspaper advertising is expensive and like all
other expenses, must be added to the cost of the goods
and this is emphatically an Economy Store.
Yes for us, newspaper advertising is too expen
sive to be used for lying we will, therefore, pay $3
cash reward to anyone who produces an advertise
ment of the Iloltz Store which contains. a mis-statement
of quality or value on any fair basis of com
parison. We may sometimes advertise an article which will
sell so quickly that we will not have enough to sat
isfy all who call. This will be regrettable, but cannot
be prevented. We mention this because if you are
attracted with an advertisement of. an article, come
as quickly "as possible. If we sell out an advertised
article too quickly, Ave Avill fall back on our regular
stock and reduce the price so that you may go away
satisfied. We cannot afford to have a customer go
away disappointed.
We will not advertise as heavily in the newspapers
as you might imagine.
You should come to the store to find out the real
bargains. Then there can be no deception or exag
geration both are easy in type. We can give better
values if wc do not have to spend so much money to
persuade you to notice them.
With a little voluntary attention on your part (it
is easy to come in Iloltz' Corner is the Hub of Port
land) , we can do wonders.
Xow we have told our story a rather plain mat
ter of fact tale. This is probably the most we will
have to say about ourselves for many a day.
Our hat is in the ring now
for action. -
This humanized business store is ready, barring a
fewT spots -Remember, the building was not. com
pleted until May 2 WTe have been going some.
We will sincerely, appreciate the opportunity for
meeting any merchandise or service test to which
you might subject us.
If wha you want is not in stock we will try to get
it. If we have it, you may buy it safely under our
guarantee.
We sell everything sold in a Modern Department
Store.
Including Iloltz' Inn a unique lunching place
in the basement and the Woman's Lunch Club
Third floor a quiet, restful place for a noon-day
lunch for women exclusively.
This is a Real Store.
3Iany thanks for your attention.
Aaron Iloltz, President.
HOLTZ, IXC.
P. S. Like a woman's letter, the most important
part of this advertisement is in the postscript.
On Monday morning there will be SOME BAR
GAIXS The greatest bargains in good goods that
Portland people have ever seen.
You may believe us.
For many years the writer was closer to the "bar
gain" proposition in Portland's largest stores than
any other one individual, and he knows.
This is a Real Store
POLICE TO WATCH WORK
I. . W. Will iX IV- IVrml'te.l to
Hamper Railway t oiiMrut-llon.
Ftreet rtt!wr conatructlon work will
tart at aeveral placea Monday rnorn
and Chief sldiTC has bn aaked la
iet:l mrn to the -ne of work o pre.
vent a repetition of Interference on tha
part of striking- workman! calling them
l"a Industrial Workers of tha World.
At leaat two men will fee sent to each
of the. points. Tha places where work
will atart art at Cut Seventeenth, and
Kaat Ankeny atreeta. Gratton's Grove,
f .e Oaks gravel pit. Gladstone and East
Thlrty-f if t:i atreeta. J'eoond and Burn
eirfe atreeta, and Twentieth and East
Morriaon atreeta. and Twenty-fourth
and Raleigh street.
ELKS PLANSUNDAY PICNIC
Fraternity Members, Wltn Outside
Affiliations, Will Hits Good Time.
E!ka living- In Portland, but holding
membarahlp In lodges outalda tha city,
have chartered tha Bailey Gatzert for
Sunday, Juna 1, and win conduct a
basket picnic to Bonneville, which has
been greatly remodeled and Improved
by the O.-W". R. & X. Company.
V.". C. Lynch, who has charge of the
trip, says that the letters. B. P. O. E..
mean "best picnic on earth," and that
ha will prove It. Only Elks and mem
bers of their families and friends will
be accommodated on the boat. No
general ticket sale will be made. Vari
ous kinds of athletic contesta will be
conducted at the picnic grounds, for
which liberal prizes have been offered.
FIRE? YES, IN THE STOVE
"Chimney Won't Draw, That's All,"
Says Veteran as Firemen Come.
Battling with dense clouds of smoke
till overcome and driven out. Patrol
man Snyder tried to force hla way
Into what be thought was a burning
dwelling at 585 Commercial street, Fri
day night, hopeful to rescue any who
might be caught In the pit of flame.
Almost suffocated, he gave up the
battle and rushed out to fill his lungs
with air. Before going In he had
turned In an alarm, when notified by
the neighbors that the place was afire.
Aa Snyder expelled the smoke from
his chest and. rubbed his eyes to clear
his vision, he saw an old man walk
calmly out of the smoking house.
coughing a little but not perturbed.
"Where's the Are?" said Snyder.
"In the stove," replied the old mart,
"Ah, don't get gay; where is it?"
"In the stove, . I tell you: I Just
started a fire for supper and the chim
ney won't draw that's all."
Then Snyder ran to a telephone and
tried to recall the fire apparatus, but
it was speeding on Its way. The chimney-
had got into working order when
they arrived.
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