13
THE MORXIXG OREGOSTAX, SATTjKDAY. JTTXE 22, 1907.
DISCUSS METHODS
OF ADVERTISING
Experts in Publicity Work Ad
dress Oregon Develop
ment League.
HOW BENTON COUNTY WON
B. W. Johnson's Paper Tells Story
or "Boosting" Campaign All Old
Officers Are Re-elected Tom
Richardson Will Resign.
Practical result-getting advertising was
the theme of most of the addresses de
livered before the convention of Oregon's
prcsent-dny state builders the Oregon
Development League at the Marquam
Theater yesterday. Watered stock en
thusiasm of the hot-air brand 'nad no
place on the programme, which was de
voted to a discussion of the best methods
of building up the Beaver state by en
couraging immigration from other sec
tions. These talks were given by men
who, have succeeded in attaining good
results by practical methods in t'neir
respective localities. It was decided by
the delegates in attendance to take con
certed action to get the best possible
results for the entire state by taking
every advantage of the colonist rates
which are offered by the railroad com
panies each year.
The league will conclude its third an
nual convention with an informal con
ference of the delegates, who number
between 500 and 600, at the Commercial
Club rooms this morning. This meeting
will be presided over by A. Bennett, of
The Dalles, one of the vice-presidents of
the league. Last night the delegates were
guests at an organ recital given by
Kdgar Coursen at the Flr3t Presbyterian
I'humh. Other than the Instrumental
selections, the programme Included vocal
numbers by Mrs. Fletcher Linn. Mr. Dom
Zan and other leading singers.
Tom Richardson, the energetic secre
tary of the league, sprang a surprise on
the convention by announcing that at
the close of the year he would retire
from thA work of exploitation he has so
successfully waged, to engage in private
business. Consistent with Ills advocacy
of Oregon and its possibilities, Mr. Rich
ardson will cast his lot with the Beaver
state. Mr. Richardson for about three
years has been manager of the Com
mercial Club and has had charge of its
publicity work.
All Officers Re-clccted.
The officers of the league, elected a
year ago. all were re-elected by acclama
tion. They represent an equitable dis
tribution of representative Oregon "boost
ers" from every section of the state and
H was generally agreed that an improve
ment could not be made in the official
board of directors.
13. L. Smith, of Hood River, vice-president
of the league, officiated as presid
ing officer at yesterday's session. The
address of welcome was made by Gov
ernor Chamberlain. He spoke of the im
portance of the work of the league -and
the need of holding annual conventions
which are so conducive to concerted
action by .all sections In a general move
ment to promote the state's interests.
He referred to the extensive area of
undeveloped land in the state and com
mented on the need for practical adver
tising by commercial organizations.
Vice-President Smith, after paying a
tribute to the pioneers who had redeemed
the state from the wilderness, advocated
a greater agricultural development. C. C.
Chapman in discussing "The Advertising
That Gets Results," championed the con
servative and careful use of printer's Ink
In building up the state's population and
In adding to its wealth.
Secretary Richardson's annual report
disrlosed an empty treasury with no
obligations. He explained that every
cent that had been raised for exploiting
the state and its resources, had been ex
pended in what was considered the most
practical way. Tn addressing the con
vention lie especially urged that the com
mercial organizations of the state widely
advertise the colonist rates and In that
way attract the greatest possible im
migration to this state, lie said that
the state had not been getting the results
It should receive from these liberal rates.
"Astoria's Advertising Methods," were
detailed by John H. Evans, manager of
the Chamber of Commerce of that city.
It was an able discussion of the advertis
ing subject, supported by a recital of the
results Aftorla Is realizing.
Others of the Speakers.
Other brief addresses were made by
Trter Loggie, president of the North
Fend Chamber of Commerce; R. L. Nell!,
of Sumpter; Walter T.. Tooze, of Wood
burn: George T. Baldwin, of Klamath
Falls; A. Bennett, of The Palles; W. W.
'Wiley, of Tillamook, and George J.
Terklns. secretary of the Bt. John Com
mercial Club.
One of the most profitable papers of
the meeting was that prepared by -B. W.
Johnson, president of the Benton County
Citizens League. Mr. Johnson was un
able to attend the league and the paper
was read by A. Bennett. It follows:
T have heen anked to tell this convention
how tt happened that the Benton County
"ltlren league rcelved more replies from
lea edverttnlng than any other organization
In the state. The firswer In brief Is: Our
advertisements K-era judiciously placed and
at the proper time. An our results were an
very satisfactory It may be interesting and
fro'fl table to this convention to know the
methods that were adopted by our organ
ization. In the Spring of IPOS, the year of the
Lew Is and Clark Exposition, we applied
to the County Court for funds with which
to advertise and secured $150 for that pur
pose. This money wa spent in placing ad
vertisements in the class! tied columns of
farm Journals and other weeklies that were
circulated anions: the rural communities in
the states of Indiana. Illinois. Iowa. Min
nesota. Wisconsin, Crth and South Dakota,
Nebraska, Kansas and Oklahoma. This
field was regarded as the most profitable
on tn which to advertise our section of
the state. The advertisement was aet up
and printed at home and these printed
mpies sent to Lord A Thomas, with whom
we placed the advertising. In order that we
mtftht get them set up with the wonJ
"Oregon" printed in black-face type. The
advertisement read:
"Oregon. Don't Frees. Don't Roast.
Don't Hlow Away, but come to Benton
county Oregon, where you&can prosper and
enjoy life. The best fruit, dairy and agri
cultural section. For printed descriptive
matter write Secretary Penton County Citi
zens' League. CorvalHs. Oregon "
Brought In 1300 Answers.
This advertisement took up apout one
ValMnch space slnpcle column set in non
pareil. It ran through the months of May
and J une. 1905, and from It we received
shout 1500 replies. The first of January.
liWHt. w expended $1M more in the same
manner and received from It about 2MH re
plies. From other aourcea directly and in
directly, on account of the advertising, we
received several hundred other names of
people Interested In Oregon and altogether
at this time have a list of approximately
6000 names. -
To each person who answered our adver
tisement was sent a personal letter and
also a printed descriptive pamphlet of Ben
ton County, and by the way, we have ths
neatest, best Illustrated and most compre
hensive booklet that I bave ever seen. In
our correspondence with these Eastern peo
ple we Impressed them with the Idea that
the Benton County Citizens' League la an
organization of business men whose object
Is the advancement of the county, and that
we are not in the real estate business, and
aa an organization hare nothing to sell;
that our prime object is to disseminate re
liable Information concerning the resources
and advantages of this county.
As fast aa the letters were received in
response to our advertisements lists of the
names were made up and turned over to the
local real estate men and they mailed their
catalogues of 'Lands for .Sale" to each of
the 6000 pe-rsons whose names the league
had secured. During the past two years
this mode of advertising has been supple
men ted by "write-ups" of the county in
local and other publications having an
Eastern circulation, and from such "write
ups" we have received quite a number of
Inquiries. But from the expenditure of $3O0
In Eastern advertising we had between
3000 and 4000 direct responses.
Results Were Marvelous.
From" my information the results of this
advertising were phenomenal. These re
plies cost only from 6c to 10c each and
when you consider that we were advertising
for people to come to Benton County and
locate and Invest from $500 to $20,000, the
cost of these replies was exceedingly small.
We not only got responses to our ad
vertisements' but we got the men to come
to this county and locate, and the tangible
results of this advertising are quite as phe
nomenal as ths fact that we have received
3000 or 4000 replies from an expenditure of
$300- We absolutely know of a number of
heads of families who came here as a direct
result of our advertising- and settled in this
county. Directly and indirectly as a result
of this advertising we estimate that there
has been added to our population during
the last two- years 750 persona and they
have Invested in Benton County real estate
the sum of $600,000-
Outslde of the cost of printed matter sent
East the actual cost to the league for post
age, typewriting and advertising; waa about
$000. This, however, does not Include any
pay for the officers of the league who gave
their personal attention to the correspond
ence and mailing of printed matter and for
which no remuneration was expected or re
ceived. I can assure you that the officers
were not idle and that the services they
performed, if paid for, would have amount
ed to several hundred dollars.
How to Conduct Campaign.
T have no doubt that our experience bas
been similar to that of other commercial or
ganizations In that the officers- of the
league have not had ths financial support
necessary to make the advertising aa suc
cessful as It might have been. I have on
two or three occasions outlined an adver
lsting campaign but have never had suf
ficient funds to carry It out. To obtain the
best results I would suggest a plan for a
period of 12 months to cost $700 to $1000.
$250 to be expended In advertising in the
classified columns of papers having; a cir
culation among the particular class of peo
ple that you desire to reach. With ut, we
were particularly anxious to reach, those
engaged in farming, dairying and stock
raising, while some sections of the state
might be anxious to reach persons engaged
in mining or manufacturing-.
The class that is generally desired
throughout the state Is persons engaged in
farmtng. Build up the rural communities
and the towns will take care of themselves.
W rite a personal letter to every person who
responds to your advertisement and follow
tt up every month with a personal letter
until you finally get him Interested. Sup
plement this from time to time with spe
cial editions of your local papers giving
brief "write-ups" of your county and Its in
dustries. Carrying out this plan properly
and to get the best results for postage,
typewriting and other expenses Incident to
the campaign, it would probably take from
$500 to $750. When you consider that
every family you locate In- the county will
contribute from $500 to $1000 annually for
living expenses, to say nothing of his ex
penditure for farm machinery and other
equipment for hla farm. It ought not to be
difficult to get any live county in the state
to contribute such a eum annually for
Judicious advertising.
Taxpayers Ar Benefited.
Every additional dollar invested in the
county affords a source of revenue to the
county or city in the way of additional
taxes, so that It la a good Investment for
the taxpayers to assist In attracting out
siders to locate and invest within its bor
ders. Py the Joint effort of the business
men and County Court an advertising fund
of $500 to $1000 might be raised in every
county In Oregon without its being a burden
on anyone. Some counties might raise
more, but from our experience I believe
that $1000 annually can be spent to splendid
advantage by every county in the state.
The suggestion of mine in conjunction with
this expenditure contemplates reaching
these people in the East through advertise
ments In classified columns of farm papers.
Every week, however, some fellow comes
along with an advertising scheme and will
undertake to get your commercial organiza
tion Interested. While some of these have
some merit, none of them that I have In
vestigated will give you the results that I
have outlined above.
During the past two years more than 200
new residences have been erected In Cor
valHs. and several new business blocks have
been built to care for the growing business
of this wide-awake, growing town. The
business men are carrying larger stocks and
doing a much larger volume of business
than before. The postal receipts have shown
an increase of about .10 per cent and much
of this prosperity can be traced to ths
Judicious advertising done by the Benton
County Citizens League.
DEEDS AS WELX AS WORDS
Sumpter "Boosters" Give Practical
Example of Their Work.
Deeds as well as words characterize the
work of the Sumpter District Develop
ment League, as is evidenced by the fol
lowing teleRram, which was received yes
terday by R. L. Nelll, of Sumpter. presi
dent of the League, who is in Portland
attending the sessions of the Oregon De
velopment League:
"Sumpter Development League offers
$10,000 towards building electric railroad
from Sumptor to Bourne.
"GEORGE E. ALLEN", Secretary."
This proposed road is considered of
great Importance to the further develop
ment f the mineral properties In Eastern
Oregon and with the generous support
that Is being pledged, its construction Is
believed to be assured.
MAY KNOW OF THE MURDER
Two Italians Arrested in Connection
W ith Rosenheimer Case.
NEW YORK, June 21. Two Italian
laborers, John Monita and Nicola. Car
dona, were arrested on a Third avenue
elevated train at One Hundred and
Twenty-fifth street early thus morning
by David Wynn. a New York, New
Haven & Hartford Railroad detective,
in the belief that they knew something
about the murder of Julius Rosen
heimer, the Chicago needle manufac
turer, which occurred on the grounds
of his home at Pelham Tuesday night.
They were locked up.
Wynn, who speaks Italian well, over
heard the prisoner's telling on the train
about the murder. Both Italians said
when arrested that they did not know
anything about the crime.
The two tramps arrested Wednes
day night have been released. Almost
everyone in- Pelham Is helping the
authorities on the case and there Is
considerable rivalry for the $5000 re
ward offered by the Rosenheimer
family.
Play Illuminated Baseball.
Railroad office men will give an ex
hibition of illuminated baseball on Mult
nomah field tonight, the contesting teams
consisting of the representatives of the
freight and passenger departments in
Spokane and Portland. Fred S. Tristram,
of Chicago, will be the umpire, and John
O'Grady will keep track of the score If
It does not get too large. Everything Is
expected to be run on schedule time and
no rebates will be allowed. The score
card Is made ulargely of railroad terms
instead of the usual abbreviations used
in the national game.
38EB FOB 8CKX1C PHOTOS.
Imperial Hotel Also Kodak Developing.
BETRAYED BY KISS
M LIPS OF DEAD
Mrs. C. H. Reynolds Reveals
Guilty Secret in Presence
of Lover's Corpse. -
MAKES FULL CONFESSION
Tells Coroner's Jury Every Detail of
Her Intrigue With Professor
George H. Herbert, Whom
Her Husband Killed.
Lulu M. Reynolds, wife of C. H. Rey
nolds, the slayer of Professor George
H. Herbert, betrayed herself by a kiss
Thursday evening when she viewed
the corpse of the musician who was
shot and fatally wounded at her home
Wednesday. Unable to conceal the
love she bore Herbert, she cast her
self upon his lifeless body and kissed
his cold lips passionately. Realizing
then that she had laid bare the. secret
of the tragedy, she made a complete
confession yesterday before a Coro
ner's Jury, denying the ante-mortem
statement of Herbert, who had
lied with his last breath to shield her
name.
She also retracted the statement she
made to District Attorney Manning to
the effect that she had known Her
bert but a short time, and that there
had been no intimacy between them.
Her testimony was given voluntarily,
and after a brief deliberation the Cor
oner's jury rendered a colorless ver
dict that George H. Herbert met his
death by a gunshot wound at the
bands of C. H. Reynolds.
Two letters from Mrs. Reynolds
were found in Herbert's coat-pockets
after his 'death. They bear witness to
the fact that the woman's confession
is not a trick to save her husband
from the gallows or the penitentiary.
One of the missives is a passionate
love letter. The other unfolds the plan
Mrs. Reynolds and Herbert later
adopted to hide their guilty secret
from Reynolds. This letter shows that
Mrs. Reynolds had rented a room for
Herbert in the Lincoln lodging-house,
near her own home, because of its
proximity and its side entrance, and
she confessed she had visited the room
frequently. A deed was also found In
Herbert's coat-pocket showing that he
had conveyed to himself, under the
name of Hibbins, a piece of property
in San Dlcgo. This was done, Mrs.
Reynolds confessed. to permit the
property to be transferred to her later
without exciting her husband's sus
picions. The letters and the deed are
In the possession of Coroner Finley,
who will turn them oyer to the state
when Reynolds is brought to trial.
Wife Visits the Jail.
Heavily veiled and weeping, Mrs.
Reynolds visited her husband at the
County Jail yesterday. They con
versed for several minutes. 'Her hus
band's parting words to her were: "I
am not afraid; all I want you to do is
to tell the truth."
Half an hour later Mrs. Reynolds
was on the witness-stand, testifying
before the Coroner's Jury. At first the
Jury was willing to render its verdict
simply on the testimony of Dr. Tilzer
and two police- officers. District At
torney Adams objected to Mrs. Rey
nolds testifying, and Coroner Finley
sustained the objection. But Charles
Schnabel. Reynolds' . lawyer. insisted
on the woman's testifying, she being
the only eye-witness to the tragedy.
The Jury had no objections, and Mrs.
Reynolds declared it was her desire to
testify. Therefore she was allowed to
take the stand.
The woman soon overcame her ner
vousness and devoted five minutes to tell
ing how the shooting of Herbert occurred.
9'ne said she did not notice much, owing
to her excitement at the time.
She was then asked by Attorney
Schnabel to tell her story in her own
words and in her own way. 8he did so,
beginning with her first meeting with
Herbert, and ending with the kiss she
pressed on his lips cold In death. Fol
lowing is the substance of her confession.
Substance of Confession.
"What I say now is God's truth. What
I said to the District Attorney was false,
as I believed Mr. Herbert would live. I
loved George Herbert. We had known
each other for more than a year and
had been intimate for several months,
lie gave me a large diamond ring that
I was afraid to wear, and in return I
gave him a pin. which is now being
repaired In a Jewelry store on Morrison
street. Mr. Herbert had asked me to
marry him. and I had promised to be
oome his wife. We Intended to go to
gether to Chicago, where he was to ob
tain a divorce from his wife and I one
from my husband.
"Until we could get away and leave
for the East I obtained a room .for him
at the Lincoln and I passed every after
noon with him after his arrival here from
Walla Walla last Friday until the shoot
ins. T had a key to the room and kept
a few hairpins there. Mr. Herbert passed
last Tuesday afternoon with. me and my
husband's son told him about It. That
caused the shooting. Mr. Herbert gave
his ante-mortem statement to shield me.
His statement was false, as was mine to
the District Attorney."
A. B. Shelton. a druggist of Walla
Walla, and one of Herbert's close friends,
arrived in Portland yesterday and will
apply -for letters of administration of
Herbert's estate. He says that Herbert
leaves a house and lot in Walla Walla
valued at $2000. but Portland acquaint
ances of the musician say the property
belongs to Herbert's wife, who plays
in a woman's orchestra in Seattle.
Professor Herbert was in Portland on
a vacation from the De La Salle Insti
tute In Walla Walla, where he was in
structor in music. He intended to re
turn there in September.
DAILY CITr STATISTICS
N Marriage IJeenses.
BUASER-NAIR Ernest Bluer, 23, city;
Olive. Nalr. 21. city.
JONAS-COOLET R. H. Jonas, 25, city;
Msy Cooley, 24. city.
WHITEHEAD-SMITH TV. E. Whitehead,
23. city; Mary -M. Smith. 18. city. -Building
Permit.
SANITARIUM Two-story frame dwell
ing. Bastview street, , between Gilmaji
and Base Line. R0CO.
F. E. WALKER One-story frame
dwelling. Twenty-fourth street, between
Going and Prescott, JSO0.
L. TVINTHER One-story frame shed,
Campbell street, near Ktllingworth, toO.
G. A. KASPER Two-story frame
dwelling. East Thirteenth street, between
Main and Salmon, $2400.
MRS. EMMA JONES Two-story frame
dwelling. Multnomah street. between
East Twenty-third and East Twenty
fourth streets. $2000.
J. H. SCOTT One-story frame dwell
ing. East Thirty-fourth street, between
East Grant and East Lincoln. $1300.
G. H. JEFFRIES. One and one-half
story frame dwelling, 4S9 Twenty-second
street, $!.
DR. THOMAS DARLING One-etofy
L'known i as
Vyides m the public. with; a certain method
5? tied under
w ncn in nccu 01 a sumuiint, oenunu jwimy orooK, pnuac men y win
KNOW that you are getting pure, natural wbUkey, distilled, aged and mellowed In the good,
old Kentucky way. ,
BLUMAUER & HOCH, SfSSS DISTRIBUTOR
frame dwelling. East Forty-third street,
between East Harrison and Stephens,
$1000.
J. J. 9EATON Repairs to dwelling.
Hood street, between Lincoln and Har
rison, $400.
PORTLAND REALTY COMPANY
One-story frame dwelling. East Oak
street, between Central and South. J1000.
PORTLAND REALTY COMPANY
One-story frame dwelling. East Oak
street, between Central and South. $1200.
' PORTLAND REALTY COMPANY
One and one-half story frame dwelling.
East Fifty-first street, between East
Madton and E. Salmon, $1900.
PORTLAND REALTY COMPANY
One-story frame dwelling. East Forty
ninth street, between B. Madison and
East Salmon. $18o.
PORTLAND REALTY COMPANY
One and one-half story frame dwelling.
East Forty-eighth street, between East
Madison and East Salmon, $M00.
GIRLS MAY BE SUICIDES
Grandmother Says They Had Been
III-Treatcd One Found In Lake.
CHICAGO, June 21. The body of Emma
Pontius, 10 years old, was taken from
the lake in Lincoln Park last night, and
her elder sister Clara, 12 years old, is
missing. The parents' of the children
think one of the girls fell into the water
and that the other was drowned in a
heroic effort to save her sister.
Mrs. Patrick Pontius, grandmother of
the girls, told the police early today that
she believed they had committed suicide
because they had been ill treated. Both
girls had gone to Lincoln Park after
school and were last seen by Clarence,
a twin brother of Clara, near the high
bridge.
Charles Pontius, the father,, is a ma
chinist. The mother of the two girls
and the boy died four years ago. and the
General Debility and Indigestion Cured
rfV'P''"""-' -'ii n
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A T ( (
.MRS. CHARLES BARNES.
Duffy's Pur Jia
Is distilled wholly from malted grain by a most expensive method which has never been made public. This private
process insures quality and flavor. Its softness, palatability and freedom from those injurious substances found
in other whiskies make it acceptable to the most sensitive stomach.
If you wish to keep young, strong and vigorous and have on your cheeks the glow of perfect health, take Duf
fy's Pure Malt Whiskey regularly, according to directions, and take no other medicine. It is dangerous to fill your
self with drugs; they poison the blood, while Duffy's Pure Malt Whiskey tones and strengthens the heart action
and purifies the entire system. It is recognized as a family medicine everywhere. Duffy's Pure Malt Whiskey has
stood many severe tests by skilled chemists during the past 50 years, and has always been found absolutely pure
and to contain great medicinal properties.
CAUTION When yon ask your druggist, grocer or dealer for Duffy's Pure Malt Whiskey be sure you get the
genuine. It's the only absolutely pure medicinal malt whiskey and is sold in sealed bottles only; never in bulk.
Look for the trade-mark, the "Old Chemist," on the label, make sure the seal over the cork is unbroken and that
our guarantee is on every bottle. Price f 1.00. - Illustrate d medical booklet and doctor's advice free. Duffy Malt
Whiskey Co., Rochester, N. Y . '
'La.w tattle
the" Botilina in Boncf Act, pro-
of distinguishing: .REAL whiskey
from adulterated or impure
ipillfjneck of
HE PURE FOOD
9 Tt
will be found the Bottled la Bond Green Stamp upon which the Govern
ment has bad printed the exact Age, Strength and Quantity of whiskey in
Um hntfrU T"t 1 fifljkmn t mlv fA.inH mi whllrv that has, tefi twit
the direct supervision of V. S. Internal Revenue Officers.1
father married his present wife two years
ago.
Colonel Ogden. Inspects Work.
INDEPENDENCE, Or., June 21.
The Government snagboat Mathloma
is doing repair work at the lower end
of town. Piling will be driven and
the rock work extended down the river
several hundred feet. The river bank
was washed considerably during the
high water in the Spring, and while
THE
SEWS
IS ON
THE
The Last Busting
At the Bow-Gun
By L. A. HUFFMAN
GIVES A VIVID PICTURE OF REAL COW-BOY
LIFE AND BRONCO -BUSTING REMARKABLE
PHOTOGRAPHS OF WILD HORSES IN ACTION
it
Land!
whiskies.
Over the
the abutment work wart damaged but
little, this work -is being done as a
precaution, -for future high water.
Colonel Ogden was up from Portland
this week, viewing the work, and in
specting the river.
PHOTO POST CARDS SCENERY.
IClser Co. Lobby Imperial Hotel.
Hood's Sarsaparilla cures scrofula, salt
rheum and all other troubles caused by
impure blood.
JULY
- STAfDS
Mrs. Charles Barnes, of Eas
tern, Md., writes us that she
has been cured of indigestion
and weakness, after months of
suffering, by Duffy's Pure
Malt Whiskey.
Like thousands of others
who are overjoyed at being
cured she is anxious to let
every sufferer know of the
great good derived from this
wonderful medicine, which is a
form of food already digested.
She writes: "I have been taking
Duffy's Pure Malt Whiskey for quite a
while, and am very much stronger and
feel better than before I commenced tak
ing it. I can heartily recommend it as
a fine medicine for one who is weak and
run down. It is good for indigestion.
In my own case I had acute indigestion,
and now I do not suffer from it like I
did. I am 6till taking your valuable
medicine and intend to do so right
along." MRS. CHARLES BARNES,
Easton, Md., Jan. 31, 1907.
Ifliiskey
I
(ft
The Handy Doctor in Your
Vest Pocket
DTS a thin, round-cornered little
Enamel Box
When carried in your vest pocket
It means Health-Insurance.
It contains Six Candy Tablets of pleasant
taste, almost as pleasant as Chocolate.
Each tablet Is a working dosa of Cas
carets. which acts like Exercise on the
Bowels and Liver.
It will not purge, sicken, nor upset the
stomach.
Because ifis not a "Bile-drtver," like
Salts. Sodium, Calomel, Jalap, Senna, nor
Aperient Waters.
Neither Is it like Castor Oil, Glycerine,
or other Oily Laxatives that simply lubricate
the Intestines for transit of the food stopped
up in them at that particular time.
The chief cause of Constipation and
Indigestion is a weakness of ths Muscles
that contract the Intestines and Bowels.
Cascarets are practically to the Bowel
Muscles what a Massage and Cold Bath
are to the Athletic Muscles.
They stimulate the Bowel Muscles to
contract, expand, and squeeze the Diges
tive Juices out of food eaten.
They don't help the Bowels and Liver in
such a way as to make them lean upon
similar assistance for the future.
This is why, with Cascarets, the dose
may be lessened each succeeding time
instead of increased, as it must be with all
other Cathartics and Laxatives.
Cascarets act like exercise.
If carried in your vest pocket, (or carried
ff? My Lady's Purse,) and eaten ust when
you suspect you need one, you will never
know a sick dayfromthe ordinary Ills of Ufa.
Because these Ills begin in the Bowels,
and pave the way for all other diseases.
"Vest Pocket" box 10 cents.
Be sure you get the genuine, mada only
by the Sterling Remedy Company, and never
gold in bulk. Every tablet stamped "CCC."
-,.rj- FREE TO MEN
MEDICAL fcOOK FREE
150 ratrrs, 25 Picture.
First Copy Cost $1000.
SENT FREE.
TjOV, Courtship, Mar
riage and All Diseases
of Men explained In
plain language. This
wonderful book tells
everything you want
to know and every
thing you should know
n regard to happy and
unhappy "wedded life,
diseases which forbid
marriage, ruinous ear
ly follies, self-destruction,
lost manhood,
poor memory, prema
ture decay, nervous
ness, blood poison,
dwarfed organs, stric
ture, weak lungs, liv
er and kidney dis
eases. Ignorance be
gets misery; knowl
edge brings health and
bannlnesp.
Written by the World-Famous Master
Specialist. "The Most Wonderful and
Greatest Scientific Book of the Age."
laiveon.
WRITE FOR TT TODAY AND ADDRESS
State Medical Institute
203 Second Ave., South,
SEATTLE. WASH.
C.GeeWo
The WrII-Kaowa
Reliable
CHINESE
Root and Herb
DOCTOR
Has made a life study of roots and
herbs, and In that study discovered
and Is Riving- to the world his wonder-
lui remedies.
NO MERCURY, POISONS OR PRIGS
ISKD. HE CURKS WITHOUT
OPERATION, OR WITHOUT
THE AID OF THE KNIFE.
He guarantees to cure Catarrh.
Asthma. Lung, Throat. Rheumatism,
Nervousness, Nervous Debility, Stom
ach. Liver. Kidney Troubles: also Lost
Manhood, Female Weakness and All
Private Diseases.
A SURE CANCER CURE
Jnat Received From Peking-, China,
Safe, Sure and Reliable.
IF YOU ARE AFFLICTED DON'T DE
LAY. DELAYS ARE DANGEROUS.
If you cannot call, write for symp
tom blank and circular. Inclose 4
cents ln stamps.
CONSULTATION FREE.
The . (ice Wo Chinese Medlelne Caw,
162 V4 First Ut., I r. Morrison,
Portland, Or.
Please Mention This Paper.
HAND
SAPOLIO
FOR TOILET AND BATH
Fingers roughened by needlework
catch every stain and look hope
lessly dirty. Hand Eapollo re
moves not only the dirt, but also
the loosened, injured cuticle, and
restores the fingers to their nat
ural beanty.
ALL GROCERS AND DRUGGISTS
MEN ONLY
S3 years' experience,
cures quickly and perma
nently all nervous, blooJ
and iktn diseases, ca
tarrh, blood poison, sex
ual weakness, drains,
vital losses, varicocele,
stricture; cures guaran
teed or no chars e. Ex
amination free.
DR. PIERCE
181 First St., Portland, Or.
m